This document provides a 10-point checklist for marketing a mobile commerce app from launch through ongoing promotion. It includes driving paid install ads on social media, creating a landing page and blog post, promoting on social networks, running email campaigns, leveraging mobile and desktop banners, and using in-store signage, QR codes on receipts, bag inserts, and company email signatures to promote the app. The goal is to gain new customer downloads and increase app users over time.

1. APP LAUNCH MARKETING CHECKLIST
From launch to ongoing promotion, here are 10
ways to market your mobile commerce app and
gain new customer downloads.

2. FACEBOOK & TWITTER INSTALL ADS
Run paid Twitter Install ads and Facebook Install ads upon launch.
Repeat this every 5 weeks or so to drive interest and increase users.
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LANDING PAGE
BLOG POST
SOCIAL MEDIA PROMOTION
EMAIL CAMPAIGN
Publish a landing page that briefly explains the benefits of
downloading your app and includes links to your app in both App
Stores. Michaels, Jo-Ann Stores and bebe have great examples.
If you have a company blog, be sure to promote your app there. This
will reach brand fans who are already actively following your content,
as well as help your app become more visible by strengthening SEO.
Social networks are easy, low-cost channels to drive to downloads,
and the majority of engagement occurs on mobile devices (over
70%!). Deep link to the appropriate app stores using simple device
detection.
Run paid Twitter Install ads and Facebook Install ads upon launch.
Repeat this every 5 weeks or so to drive interest and increase users.

3. MOBILE WEB & DESKTOP BANNERS
Leverage your existing mobile website with Apple Smart Banners to
convert users. With Android devices, this can be replicated with very
simple coding. Run banners on your e-commerce site’s homepage
and contact pages.
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IN-STORE SIGNAGE
RECEIPTS WITH QR CODE
BAG INSERTS & DIRECT MAIL
COMPANY EMAIL SIGNATURE
PacSun and Walgreens use in-store signage, handouts and POS
promotions to market their mobile app to existing brand fans.
Provide a QR code on every printed receipt and a link to the
app stores within every online order confirmation. Also consider
having your store associates mention the app at checkout
PacSun includes a bag insert with each in-store purchase,
complete with a QR code for easy downloading and a $5
reward promotion for creating a loyalty account within the app.
Place a link to your landing page in your email signature, most
importantly from your Customer Service team. Include an app
mention in voicemail greetings and in the hold message for
incoming Customer Service calls.

4. Landing Page
Blog Post
Social Media Promotion
Email Campaign
Facebook & Twitter Install Ads
In-Store Signage
Receipts with QR Code
Bag Inserts & Direct Mail
Company Email Signature
Mobile Web & Desktop Banners
CHECKLIST
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