Discover how you can keep connected with your students after they graduate using LinkedIn Groups, School/University Pages and the Alumni Tool.

1. Keeping
Connected:
LinkedIn
for
Alumni
Lauren
Gilbert
Solu;ons
Consultant
Educa;on,
LinkedIn

2. AGENDA
Introduction to LinkedIn
Building your profile on LinkedIn
LinkedIn for Alumni
LinkedIn Groups
School Pages
The Alumni Tool
Content Best Practices
Q&A

3. Who is already a LinkedIn Member?
Who has profile picture on your LinkedIn profile?
Who has joined 2+ groups?
Who follows 5+ companies?

4. Connect the world’s professionals
to make them more productive
and successful
​ LinkedIn’s Mission

5. CANADA
11M+
BRAZIL
23M+
EMEA
127M+ SAUDI
ARABIA
1M+
SOUTH
AFRICA
4M+
INDONESIA
4M+
AUSTRALIA
7M+
USA
122M+
UAE
1M+
CHINA
14M+
INDIA
33M+
RUSSIA
5M+
414M+ MEMBERS

6. * 2015 member number as of November 2015
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015*
32M
414M+
200K+
Members
join daily
40 million

7. The professional
profile of record
IDENTITY
Connect all of the
world's professionals
NETWORK KNOWLEDGE
The definitive professional
publishing platform
FOR OUR MEMBERS

8. Let’s
get
started
on
crea;ng
that
killer
LinkedIn
Profile

9. MEMBER PROFILE BEST PRACTICES
Posts
Photo
Tagline
Summary

10. MEMBER PROFILE BEST PRACTICES
Job
Summary
Job Title
Company
Logo
Recommendations
Education

11. MEMBER PROFILE BEST PRACTICES
Top Endorsed
Skills Member
Created
Groups
Other Skills

12. MEMBER PROFILE BEST PRACTICES
Influencers
News Topics
Companies

13. But… Why should you care…?
Your online professional profile
Find and be found
Share and gain knowledge
Build your network…
and keep connected with Alumni!

14. LinkedIn
for
Alumni

15. LinkedIn Groups provide a
place for individuals in the
same industry or with
similar interests to share
content, find answers, post
and view jobs, make
business contacts, and
establish their personal
brand.

16. GETTING STARTED
• Choose
a
Group
Name
and
appropriate
logo
• Write
a
masthead
that
informs
Members
of
the
benefits
they
will
get
in
joining
the
group
• Establish
your
Group
rules
• Welcome
new
Members

17. GROW THE GROUP
• Link
to
your
LinkedIn
Profile
• Invite
influen;al
people
to
join
• Promote
through
tradi;onal
comms
• Find
Alumni
through
the
Alumni
Tool

18. for managing your group
• Create
heroes
and
ambassadors
• Plan
your
comms
• Assign
a
group
owner
• Monitor
and
respond…
daily!

19. School
Pages
Build
a
Community
Company
Pages
Build
a
Business

21. Content best practice
COMMUNICATION IS KEY

22. VALUABLE
• The reader is able to learn from the update
• Starts with the Why?
• Practical and aimed to
help the audience
• Strong visual

23. RELEVANT
• Topical subject
• Clear value
proposition
• Create
engagement with a
question
Right message for the right audience

24. TONE AND VOICE
• What’s your unique
voice?
• Succinct
• Have a conversation
Focus on how you deliver your message

25. STORYTELLING
• Alumni success stories
• Thought-provoking to
encourage click-
through
• People want to hear
about people, more
than businesses or
brands
Use a story as a hook

26. IMAGERY
• Simple
• Striking
• Shareable
A strong visual can tell a strong story

27. CALL TO ACTION
• Focus on the call
to action e.g.
funding, download
• Leads by example
through the image
Asking the reader to take an action

28. • Copy is not cut off
• Image is large and
catchy
MOBILE FRIENDLY
Your audience is on the move, so should you

29. KEEP
CONNECTED

30. COUNCIL
FOR
ADVANCEMENT
AND
SUPPORT
OF
EDUCATION
Q&A

31. COUNCIL
FOR
ADVANCEMENT
AND
SUPPORT
OF
EDUCATION
COUNCIL
FOR
ADVANCEMENT
AND
SUPPORT
OF
EDUCATION
Resources
• Auckland
Grammar
School
Page
(example
page
demo’ed
in
presenta;on)
https://www.linkedin.com/edu/school?id=162075&trk=edu-up-nav-menu-home
• LinkedIn
Alumni
Tool
Tip
Sheet
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/
TipSheet_AlumniTool.pdf
• How
to
Add
a
School/University
Page
https://www.linkedin.com/help/linkedin/answer/40128/adding-a-new-university-
page?lang=en
• Crea;ng
a
LinkedIn
Group
https://www.linkedin.com/help/linkedin/answer/6/creating-a-group?lang=en
• LinkedIn
for
Higher
Educa;on
Website
https://university.linkedin.com/
• LinkedIn
Profile
Tips
for
High
School
Students
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/LinkedIn
%20Profile%20Checklist%20-%20High%20School%20Students.pdf
• LinkedIn
APIs/Plug-­‐ins
(“sign
in
with
LinkedIn”
to
pull
LinkedIn
Member
data
into
your
database)
https://developer.linkedin.com/
• Lauren’s
LinkedIn
Profile
–
feel
free
to
connect
with
me
https://www.linkedin.com/in/gilbertlauren