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Keeping Connected: LinkedIn and Alumni

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Keeping Connected: LinkedIn and Alumni

  1. 1. Keeping  Connected:  LinkedIn  for  Alumni   Lauren  Gilbert     Solu;ons  Consultant  Educa;on,  LinkedIn  
  2. 2. AGENDA Introduction to LinkedIn Building your profile on LinkedIn LinkedIn for Alumni LinkedIn Groups School Pages The Alumni Tool Content Best Practices Q&A
  3. 3. Who is already a LinkedIn Member? Who has profile picture on your LinkedIn profile? Who has joined 2+ groups? Who follows 5+ companies?
  4. 4. Connect the world’s professionals to make them more productive and successful ​ LinkedIn’s Mission
  5. 5. CANADA 11M+ BRAZIL 23M+ EMEA 127M+ SAUDI ARABIA 1M+ SOUTH AFRICA 4M+ INDONESIA 4M+ AUSTRALIA 7M+ USA 122M+ UAE 1M+ CHINA 14M+ INDIA 33M+ RUSSIA 5M+ 414M+ MEMBERS
  6. 6. * 2015 member number as of November 2015 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015* 32M 414M+ 200K+ Members join daily 40 million
  7. 7. The professional profile of record IDENTITY Connect all of the world's professionals NETWORK KNOWLEDGE The definitive professional publishing platform FOR OUR MEMBERS
  8. 8. Let’s  get  started  on  crea;ng  that  killer   LinkedIn  Profile  
  9. 9. MEMBER PROFILE BEST PRACTICES Posts Photo Tagline Summary
  10. 10. MEMBER PROFILE BEST PRACTICES Job Summary Job Title Company Logo Recommendations Education
  11. 11. MEMBER PROFILE BEST PRACTICES Top Endorsed Skills Member Created Groups Other Skills
  12. 12. MEMBER PROFILE BEST PRACTICES Influencers News Topics Companies
  13. 13. But… Why should you care…? Your online professional profile Find and be found Share and gain knowledge Build your network… and keep connected with Alumni!
  14. 14. LinkedIn  for  Alumni  
  15. 15. LinkedIn Groups provide a place for individuals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish their personal brand.
  16. 16. GETTING STARTED   •  Choose  a  Group  Name  and  appropriate  logo   •  Write  a  masthead  that  informs  Members  of  the   benefits  they  will  get  in  joining  the  group   •  Establish  your  Group  rules  •  Welcome  new  Members  
  17. 17. GROW THE GROUP   •  Link  to  your  LinkedIn  Profile   •  Invite  influen;al  people  to  join   •  Promote  through  tradi;onal   comms   •  Find  Alumni  through  the  Alumni   Tool  
  18. 18. for managing your group •  Create  heroes  and  ambassadors   •  Plan  your  comms   •  Assign  a  group  owner   •  Monitor  and  respond…  daily!  
  19. 19. School  Pages   Build  a  Community   Company  Pages   Build  a  Business  
  20. 20. Content best practice COMMUNICATION IS KEY
  21. 21. VALUABLE •  The reader is able to learn from the update •  Starts with the Why? •  Practical and aimed to help the audience •  Strong visual
  22. 22. RELEVANT •  Topical subject •  Clear value proposition •  Create engagement with a question Right message for the right audience
  23. 23. TONE AND VOICE •  What’s your unique voice? •  Succinct •  Have a conversation Focus on how you deliver your message
  24. 24. STORYTELLING •  Alumni success stories •  Thought-provoking to encourage click- through •  People want to hear about people, more than businesses or brands Use a story as a hook
  25. 25. IMAGERY •  Simple •  Striking •  Shareable A strong visual can tell a strong story
  26. 26. CALL TO ACTION •  Focus on the call to action e.g. funding, download •  Leads by example through the image Asking the reader to take an action
  27. 27. •  Copy is not cut off •  Image is large and catchy MOBILE FRIENDLY Your audience is on the move, so should you
  28. 28. KEEP CONNECTED
  29. 29. COUNCIL  FOR  ADVANCEMENT  AND  SUPPORT  OF  EDUCATION   Q&A
  30. 30. COUNCIL  FOR  ADVANCEMENT  AND  SUPPORT  OF  EDUCATION  COUNCIL  FOR  ADVANCEMENT  AND  SUPPORT  OF  EDUCATION   Resources   •  Auckland  Grammar  School  Page  (example  page  demo’ed  in  presenta;on)   https://www.linkedin.com/edu/school?id=162075&trk=edu-up-nav-menu-home   •  LinkedIn  Alumni  Tool  Tip  Sheet   https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/ TipSheet_AlumniTool.pdf   •  How  to  Add  a  School/University  Page   https://www.linkedin.com/help/linkedin/answer/40128/adding-a-new-university- page?lang=en   •  Crea;ng  a  LinkedIn  Group   https://www.linkedin.com/help/linkedin/answer/6/creating-a-group?lang=en   •  LinkedIn  for  Higher  Educa;on  Website  https://university.linkedin.com/   •  LinkedIn  Profile  Tips  for  High  School  Students   https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/LinkedIn %20Profile%20Checklist%20-%20High%20School%20Students.pdf   •  LinkedIn  APIs/Plug-­‐ins  (“sign  in  with  LinkedIn”  to  pull  LinkedIn  Member  data  into  your  database)   https://developer.linkedin.com/   •  Lauren’s  LinkedIn  Profile  –  feel  free  to  connect  with  me   https://www.linkedin.com/in/gilbertlauren  

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