1. BMBAA
FALL 2016 ISSUE
G O I Z U E T A B L A C K M B A
A S S O C I A T I O N M A G A Z I N E
An interview with Alumnus, Ryan
Chappell, MBA '14 about life after
business school and climbing the
corporate ladder
The Goizueta community reflect on a
community conversations on
injustice and the show of solidarity
for the Black Lives Matter Movement
ALUMNI SPOTLIGHT GOIZUETA KUDOSLET'S STAND TOGETHER
Celebrating current Goizueta
students and alumni

2. BMBAA MAGAZINE | 01
As a club, our mission is to promote diversity throughout the Goizueta community
and the greater Atlanta area. We will strive to do just that in many ways this year
through dynamic programming, community involvement, and collaboration. You can
look forward to events with highly influential C­suite guest speakers and more
opportunities to give back to the community through partnerships with organizations
such as the United Way.
In addition, social events such as a trip to see the Alvin Ailey Dance Theater and
Stomp the Yard K.E.G.S will celebrate the uniqueness and richness of Black
culture. We also recognize the importance of being a proactive voice in
current events that are affecting our daily well­being such as the #blacklivesmatter
movement, the 2016 election, and working with MBA admissions to increase black
enrollment for all programs.
What do we need from you? We need you to be supportive of all events, pass this
magazine on to other alumni and classmates, and voice your opinion throughout the
school year on how Black MBA can better serve you.
Here’s to one amazing year!
President'sNote
President
CLEYANA MAYWEATHER
We have so many exciting things to look forward to as we begin
a new school year for the Black MBA Association (Black MBA).
Black MBA has launched this “new look” magazine to help keep
all informed on upcoming events and celebrate the success of
current students and alumni.
President's Note
3 things to do this
school year
Goizueta Kudos
Inspiration board
Alumni Spotlight:
Ryan Chappell
TableofContents
Please send your comments or
questions to our email address. If you
know an alum that should be featured,
let us know.
GOIZUETABMBAA@GMAIL.COM
WE WANT TO HEAR FROM YOU!
2016-2017 BMBAA BOARDAnnual Herb Allen Dinner with BMBAA Class of 2016 and 2017 leadership team
Cleyana Mayweather, President
Kendall Exume, Executive Vice President
Lauren Dawson, VP of Community Development
Moyosola Akinkanju, VP of Marketing & Communication
Elen Thompson, Treasurer
Tiffany Andersen, 1st Year Representative
Ayana Mcginnis, 1st Year Representative
Sidique Jarr­Koroma, One year Representative
Moyosola Akinkanju, Editor
01
02
03
04
05
08
09
Calendar of Events
Let's Stand Together,
Reflections from
Students and Staff

3. Have you discovered your calling?
I'm really enjoying what I'm doing now
as the Brand Manager of Funyuns. One
of the things our former CMO, Ram
Krishnan would say is ‘Are you learning,
are you growing, and do you like the
people you work with?’ When one or two
of those things aren’t setup right that is
when you should start questioning if you
have found your niche. I think I've found
my niche in brand management. I’m
learning and I love what I’m doing with
strong cross­functional partners.There
are always opportunities to work
externally too. I’ve had the opportunity
to stretch my skills outside corporate by
doing freelance consulting work.
Are there times you have felt alone or
different in your career? How have
you been able to navigate those
circumstances?
In your career there are times when
you are put in a position where you feel
like you are the only one. At PepsiCo, it
may not be that I am the only black
person in the room, sometimes I’m the
only male in the room. It is a different
dynamic. Being one of the few comes
with the territory, but the onus is on you
to show up and show out.
It's important that brand leaders
developing creative ensure that creative
reflects those consumers in a real way.
For example, if your brand is primarily
consumed by Hispanics, its hugely
important they are reflected in the media
and creative assets in a real authentic
way.
"Learningbydoing"
Generally, it's important to have a diverse
team that is reflective of who is consuming
the product. We have to make sure we
continue to do that.
What do you know now that you wish you
knew while at Goizueta? Have there been
any unexpected challenges in your
career? How have you been able to
overcome those challenges?
One class I wish I took was
Managing Through Change because reorgs
happen and there are growing pains with
reorgs. I have heard from other MBA alums
who experienced reorgs and had to find
another job. The CPG industry changes quite
rapidly and marketing changes every day,
which makes it a challenge. You also have to
understand the world of digital as it has really
changed marketing activations and how you
engage with consumers today. In addition, it
has even changed the standard 4Ps and 5Cs
framework. It's important to understand
how digital really amplifies or changes those
different aspects for your business.
What do the next 5 years look like for
you?
This changes all the time for me. I’m looking
forward to becoming a well respected brand
leader chartering growth on brands through
deep consumer insights pulled all the way to
consumers in the form of rich activations.
What is one piece of advice that you have
received in your career that has served
you well?
One thing I have learned at PepsiCo from
one of our senior leaders is about the
amount of influence you have. There is a
high level of engagement and interaction you
have with various cross functional partners
on product supply, packaging, R&D, sales
and the customer in order to ensure you can
execute properly. You really have to have a
strong ability to influence and persuade. I
understood it, but I think I underestimated
that initially when I came into the company 2
years ago. Learning how to influence and
persuade has really helped me understand
how much you really have to push to get
things done.
Ryan Chappell, MBA '14 describes his career since leaving Goizueta as
a lot of quick challenges, learning by doing and falling forward.
Starting his career as an Associate Brand Manager at Frito Lay -
PepsiCo, Ryan is now the Brand Manager of Funyuns at PepsiCo. I
asked him some questions to learn more about his career and
experiences since graduating. by Moyosola Akinkanju
A L U M N I S P O T L I G H T
BMBAA MAGAZINE | 02

4. 1
3 thingsT O D O T H I S S C H O O L Y E A R
You can plan a trip with friends or
choose to attend a Mid- Semester
Module (MSM) this year. For MSM, you
can choose from options in UK,
Colombia, Nicaragua, India , China and
South Africa.
Travel
2
Communication skills are one of the
most critical skills you need to
succeed post MBA. You can take a
creative writing class to help you work
on your communication.
Take a Writing Class
3
This is your time to be purposeful and
set yourself up for the life you want. You
have a network of people here to help
you figure it out.
Act intentionally
BMBAA MAGAZINE | 03

5. Let's Stand
Together
A call for dialogue and action about the injustice
facing the black community was spearheaded by
the Black MBA Association with overwhelming
support and collaboration from administration,
faculty, and students. In the pages to follow are
reflections from Goizueta students and staff
regarding the issues and images of the events
that took place on campus including a
community conversation and a day of solidarity.
Edited by Moyosola Akinkanju
BMBAA MAGAZINE | 04

6. henDeanJamesspokethewords, “Please, don’tshootmy
son”, tearsbegantowellupinhereyes. I’vethoughtthosewords
manytimesmyself, butneverdaredtoutterthemoutloud. At
thatmoment, Ifeltaninstantconnectionwithher; notasour
Dean, notasmyboss, butasanotherAfricanAmericanmother
withthesharedexperiencesofwantingtoprotectherson.
Aftershecollectedherself, itwasdifficultformetolistentothe
remainderofhermessagebecauseIwasreflectingonthefact
thatwelikelyhavehadthesameconversationswithoursons;
“Don’tputonyouhoodie”; ”Takeyourhandsoutofyourpockets
asyouwalkthroughthestore”; “Don’ttalkbacktothepoliceand
don’tmove- Yourlifecoulddependonit”. Thetruthis, nowitis
hardtoknowwhattotelloursonsanddaughterstodoto
ensuretheirprotectionagainstthosewhowouldprofilethemas
criminals, justbecauseofthecoloroftheirskin.
Ialsocouldnothelpbutwonderhowthepowerofherspeaking
thosewordsoutloudaffectedthestudentsintheroom. These
areourfutureleaders. Whatweretheythinkingandfeeling?
WeretheyponderingthejuxtapositionoftheDeanofoneofthe
topbusinessschoolsinthecountry, withherplatformand
power, havingtodealwiththesamefearasanyotherAfrican
Americanperson/mother? Howcouldthisbein2016? How
couldallofthisbehappeningafterwehavemadesomuch
progress?
AsIlookedaroundtheroomandnoticedthattherewere
studentsfromalldifferentraces, cultures, nationalities, genders,
backgrounds, andreligionsinattendance; Iknewthewords
thatDeanJamesandDeanBrianspokewerenotwasted- that
ourstudentswerereadytostandtogether, continuethe
dialogue, andmostimportantly, speakoutforjustice. AsI
listenedtotheBlackMBAAssociationleadershipthanktheir
classmatesforbeingthereandtheemotionsthatitevoked, I
begantofeelgratefulfortheconversation, andproudofour
students, aswellas, DeansJamesandDeanBrianfordaringto
havesuchacourageousconversationandcalltoempathyand
action.
Thenextday, whenIworeblackalongwithsomanystudents,
staffandfaculty, Iknewthatitwasmorethanjustforshow. I
knewthatIwasblessedtobeinaspecialplaceintime, andthat
therewashopeforabettercountry/world. ThehopethatIhave
isbecauseIamapersonoffaithandthatiswhatstrengthens
meeveryday. However, standingtogetherontheJenkins
Courtyardtotakethephotowiththe“BlackLivesMatter” sign
andholdinghandsinprayer; myfaithwasstrengthenedin
SocialJusticeandthepowerofSolidarity.
POWER OF SOLIDARITY
Alicia E. Sierra
Senior Manager
Human Resources and Diversity
Goizueta Business School
W
BMBAA MAGAZINE | 05
ProfessorJBKurishSigningtheBlackLivesMattertoGoizuetaBanner
DeanErikaJames holdshandwithGoizuetastudentsandstaff
Goizuetastudentsandstaff standinsolidarity. #MBAsOpenup

7. t was the start of the school year. We were
excited to be back on campus; to be
reunited with our classmates; to share our
summer internships experiences; and to go
over the newly minted programs we have
designed for the year which are centered
around community development and
partnerships; diversity and inclusion; and
socials. And that was the case for a few
weeks until our minute of hope became our
minute of uncertainty.
Our minute of hope began at our first
association meeting. For the second
consecutive year we had Dean Erika James
as our guest speaker. We were fired up by
her personal story of empowerment,
determination, resilience, achievements,
and humility. It was a story that everyone in
attendance could relate to; it was a story
that is often told in our communities and it
was a story that sends chills down my spine
and goosebumps all over. Our minute of
hope continued as we volunteered with
United Way to mentor young teens in career
prep and readiness and clean and paint
buildings at the Empire Board of Realists.
A few weeks later, Dean James returned to
speak to students at a community
conversation held by our administration to
address current events in regard to
inclusion, provide context on
#BlackLivesMatter, and inform our
community on diversity and strategy for
Goizueta led by dean Brian Mitchell. But this
time she was not full of excitement rather
she was full of tears. She was not able to fire
us up rather we all sat in sorrow as she
shared her story. Our minute of hope had
suddenly turned into a minute of
uncertainty. She recounted the time when
she had just relocated to the predominantly
White neighborhood of Buckhead Atlanta
and how she walked from house to house
with her 14 year old son in her hand to
introduce him to neighbors just so he was
not shot and killed. Few days later, the Black
MBA Association organized a school wide
event, not to share internship experiences,
or to talk about newly minted programs but
to ask everyone in the Emory community to
join us as we stand against oppression and
demonstrate our support for the Black Lives
Matter movement.
Our minute of hope has turned into a
minute of uncertainty. However, we shall not
relent in our pursuit for equal justice and
equal opportunity. We shall not relent until
our hope can be sustained. We shall not
relent until uncertainty ceased to be the
norm in our communities. We shall not
relent until our minute of hope no longer
mean a minute of uncertainty. I am proud
that The Black MBA Association will
continue to find ways to collaborate with
our communities to mentor, support,
inspire, and spread the message of love and
inclusion.
BMBAA MAGAZINE | 06
heeventsatthebusinessschoolaroundtheBLMmovement
mademeevenmoreproudtobeapartoftheGoizueta
community. Everyonecametogethertorecognizeachange
thatneedstohappeninthiscountry. Asablackwoman, Iwas
extremelygratefultoseeallofthestudentsandfaculty,
regardlessofage, race, orreligion, cometogetherforapositive
cause. Therearestillsystemicracialissuesinthiscountrythat
needtobeaddressed. HearingthewordsofMLKJr., reminded
methatalthoughprogresshasbeenmade, thereisstillalong
waytogo. ItmotivatedmetokeepfightingforthechangesI
wanttoseeinthiscountryandtousemyplatformatGoizueta
asoneofthewaystodoit.
T
STILLALONGWAYTOGO
I
AMINUTEOFHOPEA
MINUTEOFUNCERTAINTY
yheartisstilloverwhelmedwhenIremember
theeventsthathappenedlastweek. The
vulnerabletearsthatwereshedduringour
communitydiscussion, thelovinghugsthatwere
given, theseaofblackinthecourtyard, thehands
thatheldontoeachotherregardlessofourskin
color, gender, backgrounds, andbeliefs.
Whatabeautifulimage! Oneofmyfavoriteverses
intheBibleisEphesians4, wheretheApostlePaul
urgesthechurchofEphesiansto“… walkina
mannerworthyofthecallingtowhichyouhave
beencalled, withallhumilityandgentleness, with
patience, bearingwithoneanotherinlove, eagerto
maintaintheunityoftheSpiritinthebondof
peace.”
M
LOVEWINS
REFLECTIONS
By Jane Cole
2nd Year MBA Candidate
Goizueta Business School
Igottoseeaglimpseofthislastweek. Isawwhatit
meanstouselighttodriveoutdarkness, toturnto
loveinsteadofhatred. Iamforevergratefultobein
acommunitythatembracesoneanother’s
uniquenessanddifferenceswithgentleness,
patience, andlove. Let’sshowtheworldthatitis
possible. Wecanstandinunityandendthe
injusticeandhatredwearesurroundedby. Starting
fromyouandme– let’sshowtheworldthatlove
wins.
By Olalekan "Lanis" Olanisa
2nd Year MBA Candidate
Goizueta Business School
By Ayana Mcginnis
1st Year MBA Candidate
Goizueta Business School
StaffatEmoryUniversity's
CivicandCommunity
Engagementwearing
blackinsolidarity
GoizuetaStudentswritetheirthoughtson
whatMLK'swords, "Mayweseekto
understandbeforebeingunderstood"
meanstothem.
AdamDunnofGoizuetaChristianFellowshipgroupleadagroupofGoizuetastudentsinreflection
JuliusBryant, Lauren
DawsonandAyanna
Mcginnis showingsupport
forBLMMovement

8. MBA ' 08
ANDREW DAVIS
EMBA MBA ' 17
MARVIN ELLISON KENDALL EXUME
Published Poet in the poetry
book Defying Gravity, I was
Choosen
See I, try to make my poetry pleasing to the people
because people posses the power of applauding
Q&A: KENDALL EXUME
GOIZUETA KUDOS
”
“
WHEN HE STARTED WRITING
HIS TWO POETRY BOOKS
SUCCESS AS A POET
JC Penny's CEO has been
reinventing the retailer through
improvements to the company's
supply chain, product selection and
store experience.
Kendall started writing in the 7th grade when he
started a business writing and selling love
letters.
Kendall Exume (Chosen) opens up about
his writing and how he got started with
poetry.
Stimulation through words
Defying Gravity, I was chosen
Former member of the poetry group, Poetry to
the people. With the group, Kendall performed
all over the east coast. Additionally, through the
showcase he started called The Writers Block,
he brought famous poets on campus.
Recently appointed as Coke’s
New Chief Diversity and
Inclusion Officer.
CELEBRATING THE EXCELLENCE OF CURRENT STUDENTS AND ALUMS
BMBAA MAGAZINE | 07
quote from Defying Gravity, I was chosen by Milton Jackson & Kendall Exume

9. FALL EVENTS
OCTOBER
NOVEMBER
DECEMBER
05
19
20
3-5
4
28
2
3
CLUB MEMBERS AT WELCOME BACK BBQ
We hope you have enjoyed our BMBAA magazine. Please join us for our events this year.
IMAGESFROMOURPASTEVENTS
BMBAA & BLACK LAW STUDENTS
ASSOCIATION ECONOMIC OPPORTUNITY
COMMUNITY ROUNDTABLE
EXCELLENCE IN SERVICE : SPECIAL GUEST
RODNEY BULLARD, VP OF COMMUNITY
AFFAIRS OF CHICK-FIL-A AND EXECUTIVE
DIRECTOR OF THE CHICK-FIL-A
FOUNDATION
CULTURAL HIGHLIGHTS AT KEGS
PARTY WITH A PURPOSE W/
BGSA (LANEY), ABPHS
(ROLLINS)
CELEBRATION BRUNCH
INSIDE GOIZUETA
INTERNATIONAL POTLUCK
HUMAN TRAFFICKING PURSUES AND
TOILETRY DRIVE
BMBAA MAGAZINE | 08
VOLUNTEER EVENT WITH UNITED WAY

10. "THEBIGSECRETIN
LIFEISTHATTHEREIS
NOBIGSECRET.
WHATEVERYOUR
GOAL,YOUCANGET
THEREIFYOU'RE
WILLINGTOWORK."
OPRAH:
BMBAA MAGAZINE | 09