LinkedIn Ad Examples
•Als PPTX, PDF herunterladen•
1 gefällt mir•1,359 views
Sponsored Updates, Display, InMail
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Empfohlen
Empfohlen (20)
LinkedIn Ad Examples
Hinweis der Redaktion
- Facilitator: BrianWe’ve been piloting this product with a number of customers for the past few months and are seeing very strong results for marketers with performance objectives. First, Sponsored Updates give access to new audiences. They are the only paid advertising on mobile smartphone so you can reach people who haven’t yet been exposed to existing display ads.Second, we are seeing very strong CTRs and engagement rates with Sponsored Updates because they are integrated into the LinkedIn feed so members are more likely to engage with them. Overall, we are seeing average engagement rates of 0.55% (clicks, likes, shares, comments) and CTR on the content (excluding social actions such as like/comment/share) of 0.40%. These high CTRs enable you to efficiently drive lead volume from your target audience.Third, our pilot customers have found that they are getting very high quality traffic that is converting into leads at higher than average rates from other sources. This is driven by a couple factors. First, the accurate targeting means your engagement is coming from your target audience. Second, people have already previewed the headline and first three lines of content from your landing page before clicking. This means all of the traffic you drive has demonstrated interested in your content because they’ve been able to preview it before clicking. Finally, Sponsored Updates are great for performance advertisers because you can purchase on a CPC basis through a 2nd price auction, so you only pay for the clicks you receive on your content. Unlike on other social platforms, you are not charged for social actions (Like, Comment, Share, and Follow) taken by members. You are not charged for any clicks you receive from viral sharing, which brings down your average CPC and CPL even further.
- Facilitator: BrianWe’ve been piloting this product with a number of customers for the past few months and are seeing very strong results for marketers with performance objectives. First, Sponsored Updates give access to new audiences. They are the only paid advertising on mobile smartphone so you can reach people who haven’t yet been exposed to existing display ads.Second, we are seeing very strong CTRs and engagement rates with Sponsored Updates because they are integrated into the LinkedIn feed so members are more likely to engage with them. Overall, we are seeing average engagement rates of 0.55% (clicks, likes, shares, comments) and CTR on the content (excluding social actions such as like/comment/share) of 0.40%. These high CTRs enable you to efficiently drive lead volume from your target audience.Third, our pilot customers have found that they are getting very high quality traffic that is converting into leads at higher than average rates from other sources. This is driven by a couple factors. First, the accurate targeting means your engagement is coming from your target audience. Second, people have already previewed the headline and first three lines of content from your landing page before clicking. This means all of the traffic you drive has demonstrated interested in your content because they’ve been able to preview it before clicking. Finally, Sponsored Updates are great for performance advertisers because you can purchase on a CPC basis through a 2nd price auction, so you only pay for the clicks you receive on your content. Unlike on other social platforms, you are not charged for social actions (Like, Comment, Share, and Follow) taken by members. You are not charged for any clicks you receive from viral sharing, which brings down your average CPC and CPL even further.
- Facilitator: BrianWe’ve been piloting this product with a number of customers for the past few months and are seeing very strong results for marketers with performance objectives. First, Sponsored Updates give access to new audiences. They are the only paid advertising on mobile smartphone so you can reach people who haven’t yet been exposed to existing display ads.Second, we are seeing very strong CTRs and engagement rates with Sponsored Updates because they are integrated into the LinkedIn feed so members are more likely to engage with them. Overall, we are seeing average engagement rates of 0.55% (clicks, likes, shares, comments) and CTR on the content (excluding social actions such as like/comment/share) of 0.40%. These high CTRs enable you to efficiently drive lead volume from your target audience.Third, our pilot customers have found that they are getting very high quality traffic that is converting into leads at higher than average rates from other sources. This is driven by a couple factors. First, the accurate targeting means your engagement is coming from your target audience. Second, people have already previewed the headline and first three lines of content from your landing page before clicking. This means all of the traffic you drive has demonstrated interested in your content because they’ve been able to preview it before clicking. Finally, Sponsored Updates are great for performance advertisers because you can purchase on a CPC basis through a 2nd price auction, so you only pay for the clicks you receive on your content. Unlike on other social platforms, you are not charged for social actions (Like, Comment, Share, and Follow) taken by members. You are not charged for any clicks you receive from viral sharing, which brings down your average CPC and CPL even further.