Colgate-Final Presentation

2. Target Audience Younger consumers Ages: 18-26

3. Current Social Media

4. The Big Idea Snapchat Filter Instagram competition

5. Snapchat

6. Instagram Competition between Instagram users #WhyIColgate

7. Why focus on social media? Where nearly all members of our target audience are present Already compatible on mobile Little work needs to be done by Colgate

8. Instagram Competition Account manager $2,000 Paid monthly to one person Snapchat Filter Graphic Designer $4,000 One time fee Charge from Snapchat $450,000 7 days=$3,150,000 total

9. Measurement Track number of... #WhyIColgate Instagram entries #WhyIColgate uses Times Snapchat filter was sent Followers on Instagram Sales increase during time of launch

10. Time Frame Instagram competition Winner chosen every week Will adjust time frame according to effectiveness Snapchat filter One week

Colgate-Final Presentation

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