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L A U R E L N I C H O L L S
P U B L I C R E L A T I O N S P O R T F O L I O
0 7 5 9 7 4 1 1 4 9 6
h t t p s : / / u k . l i n k e d i n . c o m / i n / l a u r e l n i c h o l l s
l a u r e l n 8 @ g m a i l . c o m
LN
C O N T E N T S P A G E
1 . P R O F E S S I O N A L N A R R A T I V E
- P R O F F E S I O N A L P R O F I L E
- P R O F F E S I O N A L N A R R A T I V E .
2 . C U R R I C U L A M V I T A E
3 . H A M M O N D S F U R N I T U R E
- B L O G P O S T .
4 . S L U M B E R D O W N
- S O C I A L M E D I A M O N T H L Y S C H E D U L E
- T W I T T E R P O S T .
- F A C E B O O K P O S T
5 . S I M O N O N T H E S T R E E T S
- P R S T U N T .
- F A C E B O O K P O S T S
6 . D O N ’ T T H R O W I T G I V E I T .
- C A M P A I G N P L A N N E R
- M A R K E T I N G M A T E R I A L D E S I G N .
7 . B R A S S P R A G E N C Y
- A N N U A L E V E N T S C A L A N D E R
8 . H U S K Y L I F E S T Y L E
- P R E S S R E L E A S E .
- P R E S S M A I L E R E M A I L
I T E M S A R R A N G E D B Y C L I E N T .I N T R O D U C T I O N .
L N
A P P E N D I X .
9 . D I R E C T O R Y O F E V I D E N C E .
- C O N T A C T D E T A I L S O F P E O P L E
O V E R S E E I N G T A S K S .
P	
PROFFESIONALNARRITIVE
L N
I HAVE ALWAYS HAD A KEEN INTEREST IN MARKETING, AFTER STUDYING THE
INTERNATIONAL BACCAULARETTE AT COLLEGE, WITH ART AND PSYCHOLOGY 2/6
OF MY SUBJECTS I BUILT UP A LOT OF SKILLS NEEDED TO STUDY AT UNIVERSITY.
THIS INFLUENCED MY DECISION TO STUDY MARKETING AND ADVERTISING
MANAGEMENT AT UNIVERSITY.
AFTER STUDYING A MODULE ON MARKETING COMMUNICATION, AND
PRESENTING ABOUT PUBLIC RELATIONS I REALISED THIS WAS THE AREA FOR
ME. THIS PROMPTED ME TO CHANGE COURSE AND START STUDYING SOLELY
PR.
I BELIEVE THIS GIVES ME AN ADVANTAGE AS I HAVE STUDIED MODULES ON
MANAGEMENT AND HAVE BECOME A STRONG LEADER. THIS COMBINATION OF
COURSES MEANS THAT I HAVE A STRONG UNDERSTANDING OF MODERN DAY
MARKETING TECHNIQUES AS WELL AS TRADITIONAL PRINT MEDIA.
I AM AN ACTIVE MEMBER OF THE MARKETING SOCIETY WHERE I HAVE HAD
SOME AMAZING VOLUNTEERING POSITIONS MANAGING SOCIAL MEDIA
FOR CHARITIES, WHERE I HAVE BEEN ABLE TO SHOWCASE SKILLS INCLUDING
TEAM LEADERSHIP, DESIGN, EVENT MANAGEMENT, WRITING, AND
ORGINISATION.
I HAVE SO FAR STUDIED MODULES IN: WRITING FOR COMMUNICATION, PR
TRENDS, PR SKILLS, GLOBAL BUSINESS ENVIRONMENT, FOUNDATION FOR
MARKETING AND PR AND THE MEDIA.
I HAVE ACHIEVED A 1ST IN MY WRITING FOR COMMUNICATIONS MODULE
WHERE I LEARNT AND EXCELLED IN SKILLS SUCH AS WRITING PRESS
RELEASES, BLOG ENTRIES AND NEWSPAPER ARTICLES.
A B O U T M E
“I HAVE AN ENORMOUS PASSION FOR PUBLIC RELATIONS; COMBINED WITH MY ACADEMIC KNOWLEDGE OF THE SUBJECT,
CREATIVITY AND REAL WORLD EXPERIENCE MAKES ME THE PERFECT PR PROFESSIONAL.”
THROUGHOUT UNIVERSITY I HAVE SHOWN MY TIME MANAGEMENT SKILLS BY
BALANCING STUDYING WITH WORKING.
DURING MY JOB AT PUREGYM I HAVE REFINED MY COMMUNICATIONAL SKILLS
(BOTH WRITTEN AND VERBAL) BY SPEAKING DAILY TO MEMBERS AND OTHER
STAFF MEMBERS ON THE PHONE AND VIA EMAIL. THESE SKILLS ALLOW ME TO
INTERACT WITH MEMBERS OF AN ORGANISATION FROM ALL LEVELS. I HAVE
GAINED THE ADVISOR OF THE MONTH AWARD HERE.
AS WELL AS THIS I HAVE IMPROVED MY PUBLIC SPEAKING IN MY FACE-TO-
FACE ROLE AT PROPAGANDA CLUB WHERE I WAS DISTRIBUTING MARKETING
MATERIALS AND PERSUADING MEMBERS OF THE PUBLIC TO GO INSIDE.
I HAVE ALSO DONE A LOT OF NETWORKING
THIS YEAR AND USED THIS TO BUILD UP MY
PROFESSIONAL SOCIAL NETWORKS WITH OVER
160 CONNECTIONS ON LINKED IN AND I AM
ENDOSERED IN SKILLS SUCH AS;
MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA
TIME MANAGEMENT
MARKETING COMMUNICATIONS
EVENT PLNNING
PUBLIC SPEAKING
TEAM WORK
MICROSOFT OFFICE
P
PROFFESIONALNARRITIVE 	
I AM A CREATIVE PERSON AND THIS SHOWS THROUGHOUT MY WORK, I HAVE
CHOSEN TO SHOWCASE MY CREATIVITY IN TAKING CARE TO DESIGN EVERY
ELEMENT OF MY PORTFOLIO. BY MAKING SURE EVERY PAGE HAS A COHESIVE
DESIGN AND IS VISUALLY APPEALING BUT AT THE SAME TIME MAKING SURE
THE DESIGN DOES NOT ATTRACT AWAY FROM THE ITEMS BEING SHOWCASED.
I HAVE ALSO CHOSEN TO DESIGN AND APPLY MY LOGO TO THE PORTFOLIO IN
ORDER TO GIVE IT A PROFFESIONAL FEEL. I HAVE CHOSEN A FONT THAT GIVES
A PROFFESIONAL LOOK ONE WHICH I BELIEVE REFLECTS MY WORK EFFECT AS
BEING A BIT DIFFERENT AND UNIQUE HOWEVER STILL BEING PROFFESIONAL AT
ALL TIMES.
I WOULD LOVE TO WORK IN A CREATIVE/EXPERIMENTAL ENVIRONMENT AS I
THRIVE WORKING WITH LIKE-MINDED INDIVIDUALS.
MOST RECENTLY I HAVE BEEN WORKING AT BRASS AGENCY AS A PR
ASSISTANT ONE DAY A WEEK, HERE I HAVE LEARNT MUCH MORE INDUSTRY
SPECIFIC SKILLS SUCH AS SELLING STORY TO THE PRESS AND THE USE OF
DATABASES. I HAVE A LEVEL OF SKILL WORKING ON ALL OFFICE PROGRAMS
AND MY WORK AT BRASS HAS DEFIANTLY IMPROVED THIS ESPECIALLY ON
EXCEL.
AT BRASS I HAVE ALSO CREATED MY PUBLICISED PRESS RELEASE, WHICH HAS
BEEN USED FOR FATHERS DAY GIFT GUIDES, AND I LOOK FORWARD TO SEE
THE COVERAGE GAINED FROM THIS, AS I FEEL EMENSLY PROUD TO SEE
RESULTS FROM SOMETHING I HAVE WORKED HARD ON.
I ALSO LOVE LEADING A TEAM AND HAVE PREVIOUSLY BEEN CHOSEN TO LEAD THE
DON’T THROW IT GIVE IT CAMPAIGN BY MY PEERS IN THE MARKETING SOCIETY.
I WAS CHOSEN DUE TO BEING “DEDICATED TO THE PROJECT AND STANDING OUT AS A
THIS PROJECT WAS MY FIRST CHANCE AT DESIGNING AND IT
IS DEFINITELY A SKILL I WOULD LOVE TO IMPROVE ON IN
THE FUTURE.
I AM ALSO CURRENTLY IMPROVING MY KNOWLEDGE WITH
EXTRA CURRICULAR ACTIVITIES BOTH IN AND OUT OF
UNIVERSITY.
I HAVE COMPLETED THE ENTERPRISE SKILLS WORKSHOPS
ON SOCIAL MEDIA WHICH REALLY GAVE ME AN INSIGHT ON
HOW SOCIAL MEDIA DIFFERS FROM PERSONAL AND
BUSINESS AS WELL AS SPONSORED POST AND A MORE IN-
DEPTH LOOK AT THE FEATURES ON TWITTER.
I HAVE ALSO BEEN PARTAKING IN GOOGLE’S ‘THE DIGITAL
GARAGE’ ONLINE COURSE. WHICH HAS GIVEN ME AN
INSIGHT INTO THE DIGITAL WORLD FOR BUSINESS.
AS WELL AS THIS I STARTED ONLINE LEARNING ABOUT
GOOGLE ANALYTICS AT THE ANALYTICS ACADEMY.
L N
PORTFOLIO NARRATIVE
P	
CURRICULAMVITAE
Placements	
Brass	agency	April	2016-present	
	
Once	a	week	assisting	with	the	PR	
team.	Working	on	various	clients	in	
the	home	industry.	
Getting	a	feel	of	the	different	
promotions	for	each	brand.	Assisting	
with	research.	Writing	Press	releases	
and	drafting	copy	for	corporate	blogs.	
Scheduling	social	media	and	
encouraging	engagement	through	call	
to	actions	on	twitter.	Learning	how	an	
agency	operates.	
	Selling	stories	to	the	media	via	email.
BLOGPOSTH A M M O N D S F U R N I T U R E
B L O G P O S T –
SKILLS- WRITING, CREATIVE, ORGINISATIONAL.
CLIENT – BRASS PR FOR HAMMOND’S FURNITURE COMPANY.
DATE- 19TH APRIL 2016. SET TO PUBLISH JUNE 2016
OBJECTIVE – TO WRITE A BLOGPOST FOR WWW.HAMMONDS-
UK.COM/BLOG, FROM THE PERSPECTIVE OF A FURNITURE
DESIGNER MAKING CUSTOMERS AWARE OF WHAT THEY USE FOR
INSPIRATION. MAKE THE BRAND SEEM MORE RELATABLE, DRIVE
ENGAGEMENT AND INCREASE SEO.
AUDIENCE TARGETED: MOSTLY FEMALES, INTERESTED IN HOME
DÉCOR AND WORKING FROM HOME.
INVOLVEMENT – WRITTEN ON MY OWN WITH SUPERVISION.
RESEARCH – READ PREVIOUS POST ON HAMMONDS BLOG IN
ORDER TO GET A FEEL FOR THE TONE OF THE BLOG AND ALSO
RESEARCHED THE INTERNET FOR APPROPRIATE BLOG AND WHAT
TO FOCUS ON FROM THAT BLOG.
TACTICS – TRIED TO MAKE THE BLOG POST CONTENT RELATABLE
TO READER AND CATER FOR A RANGE OF READERS.
EVALUATION – AS THE POST HAS NOT BEEN PUBLISISED YET IT IS
HARD TO EVALUATE ITS EFFECTIVENESS BUT I BELIVE IT HAS MET
THE OBJECTIVES OF THE BRIEF
REFLECTION – FROM THIS PIECE I HAVE LEARNT THE
IMPORTANCE OF COHESIVE COPY ACROSS A CLIENTS PORTFOLIO
AS WELL AS THE USE OF IMAGES, AS IMAGES CAN BE SUBJECT TO
COPYRIGHT LAWS YOU NEED TO GET PERMISSION FROM
BLOGGER IN ORDER TO USE THEM.
PROFESSIONAL DEVELOPMENT – THIS PIECE DEMONSTRATES MY
CREATIVITY AND ADAPTABILITY OF BEING ABLE TO WRITE FROM A
DIFFERENT PERSPECTIVE OF THAN MY OWN.
	L N
S O C I A L M E D I A S C H E D U L E .
S K I L L S - WRITING, ORGINISATION, CREATIVITY, RESEARCH, MANAGEMENT.
CLIENT/ORGANISATION – BRASS PR FOR SLUMBER DOWN.
D A T E – 26TH APRIL.
O B J E C T I V E – RESEARCH AND COMPILE ENGAGING SOCIAL MEDIA POSTS FOR THE MONTH OF MAY RELATING TO CURRENT EVENTS.
A U D I E N C E – CURRENT AND NEW CUSTOMERS OF SLUMBERDOWN
CHANNELS USED – TWITTER AND FACEBOOK COMPILED ON EXCEL.
W O R K L O A D - COMPLETED ON MY OWN WITH ACCOUNT MANAGER SUPERVISION.
R E S E A R C H - SEARCHING WEATHER AND CANNUAL EVENTS IN ORDER TO MAKE RELEVANT POSTS AND INCREASE REACH.
SOCIALMEDIASCHEDULE
L N
S L U M B E R D O W N .
EVALUATION – AS YOU CAN SEE THE SCHEDULE WAS SUCCESSFUL AS IT
RESULTED IN THESE POSTS BEING PUBLICISED ON THE SOCIAL MEDIA
ACCOUNTS DIRECTING AND DRIVING READERS TO THE SLUMBERDOWN
WEBSITE.
REFLECTION - THIS PROJECT HAS TAUGHT ME A LOT ABOUT DIFFERENT
FEATURES ON EXCEL AND HOW TO USE IT FOR A MORE WRITTEN
AUDIENCE AS APPOSED TO JUST FOR FORMULAS AS I HAD BEEN DOING
PREVIOUSLY. I HAVE ALSO LEARNT THE IMPORTANCE OF DRIVING TRAFFIC
OFF SOCIAL AND ONTO THE CLIENTS OWN WEBSITE AND INCLUDING A
CALL TO ACTION.
PROFESSIONAL DEVELOPMENT – I HAVE DEVELOPED MY TECHNICAL
SKILLS ON COMPILING DATABASES AND HOW TO MONITOR POSTS USING
HOOTSUITE. I HAVE ALSO EXPANDING MY KNOWLEDGE SPECIFICATIONS
FOR TWITTER AND FACEBOOK.
SOCIALMEDIAPOSTScont.
L N
PRSTUNT S I M O N O N T H E S T R E E T S
SKILLS – MAN AGENT, ORGANISATIONAL, CREATIVE AND WRITING.
CLIENT – SIMON ON THE STREETS
DATE – 3RD
-8TH
MARCH 2016
OBJECTIVE – ORGANISE, PROMOTE AND EXECUTE A PR STUNT AS AWAY TO RAISE AWARENESS OF
THE SIMON ON THE STREETS #SIMONE CAMPAIGN HIGHLIGHTING THE PLIGHT OF HOMELESSNESS
IN WOMEN OF LEEDS, AS WELL AS ENCOURAGING MEMBERS OF PUBLIC TO ENGAGE OF THE STUNT
AND SHARE ON SOCIAL MEDIA. USING INTERNATIONAL WOMEN’S DAY AND THE 8 FEMALE STATUES
OF LEEDS CITY SQUARE AS THE BASE OF THE CAMPAIGN.
AUDIENCE TARGETED: MEMBERS OF THE PUBLIC AS WELL AS STAKEHOLDERS OF THE CHARITY.
INVOLVEMENT: PRODUCED AS PART OF A GROUP SHARED WORKLOAD.
TACTICS: THE POSITIONING OF THE EVENT CLOSE TO THE TRAIN STATUS TO GET MAXIMUM REACH
AND USING INTERNATIONAL WOMEN’S DAY TO MAKE THE STUNT RELEVANT.
L N
SOCIALMEDIAPOSTS S I M O N O N T H E S T R E E T S
DATE: 3RD
– 8TH
MARCH 2016.
OBJECTIVE: PROMOTE THE #SIMONY EVENT AND
DRIVE CHARITABLE INDIVIDUALS TO THE EVENT IN
ORDER TO RAISE AWARENESS AND SHARE THOUGHTS
ON THE HOMELESSNESS OF WOMEN.
CHANNELS USED: INSTAGRAM, FACEBOOK AND
TWITTER.
INVOLVEMENT: RESPONSIBLE FOR FACEBOOK POST
LEADING UP TO THE EVENT AS WELL AS SHARING
TAGGED PHOTOS.
RESEARCH: RESEARCHING RELEVANT HASHTAGS.
RESEARCHING BEST TIMES TO POST AND LOOKING UP
IMAGES.
TACTICS: USING RELEVANT HASHTAGS AND EVENTS
IN ORDER TO INCREASE LIKES AND SHARES AS WELL
AS POSTING AT PEAK TIMES.L N
S I M O N O N T H E S T R E E T S
COVERAGE
L N
EVALUATION: AS YOU CAN SEE FROM THE IMAGES BELOW THE
EVENT GAINED A FAIR AMOUNT OF COVERAGE GIVING AWARENESS TO
THE CHARITY AND HOMELESS WOMEN. THE EVEN HAD A HIGH TURN
OUT SO SOCIAL MEDIA POSTS WERE AFFECTING IN DRIVING PEOPLE
TO THE SQUARE.
REFLECTION: FROM THIS PROJECT I HAVE LEARNT ABOUT
MANAGING A TEAM AND THE CHALLENGES THIS CAN BRING
ESPECIALLY WHEN USING DANGEROUS STAKEHOLDERS SUCH AS
UNPAID VOLUNTEERS I HAVE ALSO LEARNT ABOUT EVENT
MANAGEMENT SOMETHING I HAVE EXPERIENCED FOR THE FIRST
TIME.
PROFESSIONAL DEVELOPMENT: I DEVELOPED MY SKILLS AT
MANAGING VOLUNTEERS AS I HAVE ONLY PREVIOUSLY MANAGED
PROJECT TEAMS, I ALSO DEVELOPED MY TIME MANAGEMENT AND
ORGANISATION SKILLS AS WE HAD A CHALLENGE OF CREATING A
SUCCESSFUL EVENT IN A SHORT AMOUNT OF TIME.
D O N ’ T T H R O W I T G I V E I T .CAMPAIGNMANEGMENT
CAMPAIGN MANAGEMENT. / PRINT MEDIA DESIGN.
SKILLS: TECHNICAL, CREATIVE, MANAGEMENT,
PRESENTATION, WRITTEN.
CLIENT: MARKETING SOCIETY FOR DON’T THROW IT
GIVE IT CAMPAIGN.
DATES: NOVEMBER – DECEMBER 2015.
OBJECTIVES: INCREASE AWARENESS AND DONATIONS
FOR DON’T THROW IT GIVE IT CAMPAIGN USING
SOCIAL MEDIA AND PRINT MARKETING ORGANISE
MEETINGS AND ALLOCATE ROLES FOR OTHER SOCIETY
MEMBERS AS WELL AS OVER SEEING THE PROJECT.
AND LIAISING WITH SU STAFF.
TACTICS: LISTENING TO EVERYONE’S IDEAS AND
USING PRIOR KNOWLEDGE TO CHOSE WHICH IDEAS
WILL BE MOST SUCCESSFUL, ALLOCATING ROLES
BASED ON SKILL SET.
AND MAKING SURE TO OVERSEE WORK.
INVOLVEMENT: DIRECTING AS PART OF A GROUP.
RESEARCH: RESEARCHED INTO PRIOR YEARS
PROJECTS AND FIGURES TO SEE WHICH HALLS
PARTICIPATED BEST AND TO TARGET THE WORST
HALLS.
L N
D O N ’ T T H R O W I TMARKETINGMATERIALSDESIGN
OBJECTIVE: DESIGN LEAFLETS TO BE POSTED THROW
HALLS DOORS IN ORDER TO INCREASE CHRISTMAS
DONATIONS.
TACTICS WORKING ON THE CHRISTMAS CARD THEME AND
USING SHOCKING IMAGES TO EVOKE EMOTIONS IN ORDER
TO INCREASE DONATIONS. DESIGNED AS A POSTCARD AS A
LIMIT BUDGET SO CAN PRINT 4 TO A PAGE IN ORDER TO
SAVE MONEY.
RESEARCH: RESEARCH BUDGETS AND FINDING THE BEST
IMAGES ONLINE AS WELL A RESEARCHING HALLS WITH BEST
AND WORST ENGAGEMENT.
EVALUATION: MEDIA PRODUCED MET OBJECTIVE HOWEVER
THE EVENT WAS CANCELLED LAST MINUTE AS A RESULT OF
THE SYRIAN REFUGEE CRISIS.
REFLECTION: LEARNT A LOT ABOUT MANAGING TEAMS ON
MY OWN AND ALSO MY FIRST EXPERIENCE AT DESIGNING
ON PUBLISHER, WHICH IS AN AREA, I WOULD LIKE TO LEARN
MORE ABOUT. ALSO LEARNT THAT WITH NOT FOR PROFIT
SOMETIMES EVENTS CAN GET CANCELLED HOWEVER THE
COPY AND DESIGNS CAN BE USED FOR FUTURE EVENTS SO
NOT SEEN AS A WASTE OF TIME.
PROFESSIONAL DEVELOPMENT: SHOWCASED MY
MANAGEMENT AND DESIGN SKILL SET AS WELL AS MY
ATTENTION TO DETAIL AND CREATIVE EYE.
L N
B R A S S P R A G E N C YANNUALSEASONALEVENTSCALENDAR
L N
A N N U A L S E A S O N A L E V E N T S C A L E N D A R .
C L I E N T : B R A S S P R A G E N C Y
D A T E : 3 R D MA Y 2 0 1 6
S K I L L S : T E C H N I C A L , R E S E A R C H , M A N A G E M E N T , O R G A N I S A T I O N , C R E A T I V E , P R E S E N T A T I O N
B R A S S P R A G E N C YANNUALSEASONALEVENTSCALENDAR
OBJECTIVE: UPDATE THE ANNUAL SEASONAL EVENTS CALENDAR WITH AWARENESS AND
GENERAL INTEREST DAYS IN ORDER TO CREATE A DATABASE IN WHICH TO USE TO SELL
RELEVANT STORES AND USE AS HASHTAGS TO INCREASE SOCIAL REACH AND COVERAGE.
AUDIENCE TARGETED PR/MARKETING TEAM AT BRASS.
INVOLVEMENT: COMPLETED ON MY OWN, MY TEMPLATE THEN USED BY OTHER
PLACEMENT STUDENTS.
RESEARCH: LOOKED AT OLD TEMPLATE ON HOW I COULD IMPROVE IT AND RESEARCHED
EVENTS THAT MAY BE RELEVANT TO THE CLIENTS
TACTICS: I USED MY INITIATIVE BY NOT
ONLY UPDATING BUT ALSO REDESIGN THE
LAYOUT OF THE CALENDAR TO INCREASE
THE EASE OF USE AND MAKE IT MORE
CLEAR BY ARRANGING IT MONTH-BY-MONTH
AND DAY-BY-DAY.
EVALUATION: ITEM MET AND EXCEEDED
OBJECTIVES AS MY TEMPLATE DESIGN USED
AS AN EXAMPLE TO FILL OUT UNTIL AUGUST
2017.
REFLECTION: LEARNT TO USE INITIATIVE BY
TAKING MORE TIME TO PRODUCE A BETTER
LAY OUT WILL SAVE EVERYONE TIME IN THE
FUTURE
PROFESSIONAL DEVELOPMENT: USED
INITIATIVE AND DESIGN SKILLS TO IMPROVE
EFFICIENCY OF THE CALENDAR.	
BEFORE	
AFTER
H U S K Y L I F E S T Y L EPRESSRELEASE/PRESSMAILER
GOOD MORNING ____,
HOPE YOU ARE WELL?
I WORK FOR HUSKY LIFESTYLE WHICH STOCKS A BRILLIANT RANGE OF
GREAT MINI- FRIDGES AND DRINKS COOLERS, WHICH COULD REALLY MAKE
A STAND OUT GIFT FOR FATHERS DAY THIS YEAR!
PLEASE FIND MORE INFORMATION BELOW AND A LINK TO HI-RES IMAGE
HERE:
WWW,DROPBOX.COM/SH/VTYUSBBUC5HYIEJ/AADKK1JVLXHOQ7V_7T
FMKTKWA?DL=0.
LET US KNOW IF YOU THINK THIS WOULD BE OF ANY USE FOR YOU OR IF
YOU WOULD LIKE ANY MORE INFORMATION.
CLIENT: BRASS PR GFOR HUSKY LIFESTYLE.
DATE: 19TH-3RD MAY.
SKILLS: WRITTEN, ORGINISATION,CREATIVE,PRESENTATION.
OBJECTIVE: CREATE A FATHERS DAY PRESS MAILER TO BE SENT TO
SHORT LEADS IN ORDER TO ENCORAGE COVERAGE FOR THE MINI FRIDGE
AND COOLERS RANGE. AS WELL AS SELL STORY VIA EMAIL .
TATCITS: GIVE PRESS AN ANGLE TO WRITE ABOUT USE EFFECTIVE
HEADINGS AND EMAIL ONLY TO APPROPRIATE PRESS TO INCREASE
EFFECIANCY.
AUDIENCE TARGETED: HOME INTEREST AND PRESS THAT WOULD HAVE A
‘GIFT GUIDE’ SECTION.
RESEARCH: LOOKED AT FATHERS DAY STATISTICS AS WELL AS RESEARCH
THE CLIENTS PRODUCT PORTFOLIO FOR RELEVANT PRODUCTS.
EVALUATION: UNABLE TO EVALUATE FULLY UNTIL FATHERS DAY HOWEVER
SOME INTREST SHOWN OVER EMAIL.
REFLECTION: LEARNT HOW TO SELL STORIES AS WELL AS HOW TO SPIN
PRODUCT TO SUIT DIFFERENT ANGLES. ALSO LEARNT ABOUT DRAFTING
AND ALLOWING THE CLIENTS INPUT INTO WHAT YOU ARE DOING.
PROFFESIONAL DEVELOPMENT: SHOWN HUMOUR AND CREATIVTLY IN MY
WRITING STYLE.	
L N
P	
CONTACTDETAILS.
D I R E C T O R Y O F E V I D E N C E
B R A S S P R A G E N C Y
D A N I E L L E G O U R L A Y
D . G O U R L A Y @ B R A S S A G E N C Y . C O M
0 1 1 3 2 2 0 0 7 8 6
I T E M S P R O D U C E D A T B R A S S
- H U S K Y L I F E S T Y L E .
- H A M M O N D S F U R N I T U R E
- S L U M B E R D O W N
- E V E N T S C A L E N D A R .
D O N ’ T T H R O W I T G I V E I T .
M A R Y F R A N K L A N D
M.J.FRANKLAND@LEEDSBECKETT.AC.UK
E L E N A S H A L K O W S K I
E.S HALKOWS KI@LE EDS BEC KETT .A C.UK
I T E M S P R O D U C E D F O R D T I G I
- G E N E R A L M A R K E T I N G C A M P A I G N
- S T U D E N T L E A D E R
- D E S I G N D R A F T S
S I M O N O N T H E S T R E E T S
F R A N C E S C A R T E R
F R A N C E S A N N A C A R T E R @ G M A I L . C O M
0 7 9 4 0 7 6 0 5 2 2
I T E M S P R O D U C E D A T F O R S O T S .
- P R S T U N T O R G I N I S A T I O N
- P R S T U N T P A R T C I P A T I O N
- S O C I A L M E D I A P O S T S .
L N

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pr skills portfolio

  • 1. L A U R E L N I C H O L L S P U B L I C R E L A T I O N S P O R T F O L I O 0 7 5 9 7 4 1 1 4 9 6 h t t p s : / / u k . l i n k e d i n . c o m / i n / l a u r e l n i c h o l l s l a u r e l n 8 @ g m a i l . c o m LN
  • 2. C O N T E N T S P A G E 1 . P R O F E S S I O N A L N A R R A T I V E - P R O F F E S I O N A L P R O F I L E - P R O F F E S I O N A L N A R R A T I V E . 2 . C U R R I C U L A M V I T A E 3 . H A M M O N D S F U R N I T U R E - B L O G P O S T . 4 . S L U M B E R D O W N - S O C I A L M E D I A M O N T H L Y S C H E D U L E - T W I T T E R P O S T . - F A C E B O O K P O S T 5 . S I M O N O N T H E S T R E E T S - P R S T U N T . - F A C E B O O K P O S T S 6 . D O N ’ T T H R O W I T G I V E I T . - C A M P A I G N P L A N N E R - M A R K E T I N G M A T E R I A L D E S I G N . 7 . B R A S S P R A G E N C Y - A N N U A L E V E N T S C A L A N D E R 8 . H U S K Y L I F E S T Y L E - P R E S S R E L E A S E . - P R E S S M A I L E R E M A I L I T E M S A R R A N G E D B Y C L I E N T .I N T R O D U C T I O N . L N A P P E N D I X . 9 . D I R E C T O R Y O F E V I D E N C E . - C O N T A C T D E T A I L S O F P E O P L E O V E R S E E I N G T A S K S .
  • 3. P PROFFESIONALNARRITIVE L N I HAVE ALWAYS HAD A KEEN INTEREST IN MARKETING, AFTER STUDYING THE INTERNATIONAL BACCAULARETTE AT COLLEGE, WITH ART AND PSYCHOLOGY 2/6 OF MY SUBJECTS I BUILT UP A LOT OF SKILLS NEEDED TO STUDY AT UNIVERSITY. THIS INFLUENCED MY DECISION TO STUDY MARKETING AND ADVERTISING MANAGEMENT AT UNIVERSITY. AFTER STUDYING A MODULE ON MARKETING COMMUNICATION, AND PRESENTING ABOUT PUBLIC RELATIONS I REALISED THIS WAS THE AREA FOR ME. THIS PROMPTED ME TO CHANGE COURSE AND START STUDYING SOLELY PR. I BELIEVE THIS GIVES ME AN ADVANTAGE AS I HAVE STUDIED MODULES ON MANAGEMENT AND HAVE BECOME A STRONG LEADER. THIS COMBINATION OF COURSES MEANS THAT I HAVE A STRONG UNDERSTANDING OF MODERN DAY MARKETING TECHNIQUES AS WELL AS TRADITIONAL PRINT MEDIA. I AM AN ACTIVE MEMBER OF THE MARKETING SOCIETY WHERE I HAVE HAD SOME AMAZING VOLUNTEERING POSITIONS MANAGING SOCIAL MEDIA FOR CHARITIES, WHERE I HAVE BEEN ABLE TO SHOWCASE SKILLS INCLUDING TEAM LEADERSHIP, DESIGN, EVENT MANAGEMENT, WRITING, AND ORGINISATION. I HAVE SO FAR STUDIED MODULES IN: WRITING FOR COMMUNICATION, PR TRENDS, PR SKILLS, GLOBAL BUSINESS ENVIRONMENT, FOUNDATION FOR MARKETING AND PR AND THE MEDIA. I HAVE ACHIEVED A 1ST IN MY WRITING FOR COMMUNICATIONS MODULE WHERE I LEARNT AND EXCELLED IN SKILLS SUCH AS WRITING PRESS RELEASES, BLOG ENTRIES AND NEWSPAPER ARTICLES. A B O U T M E “I HAVE AN ENORMOUS PASSION FOR PUBLIC RELATIONS; COMBINED WITH MY ACADEMIC KNOWLEDGE OF THE SUBJECT, CREATIVITY AND REAL WORLD EXPERIENCE MAKES ME THE PERFECT PR PROFESSIONAL.” THROUGHOUT UNIVERSITY I HAVE SHOWN MY TIME MANAGEMENT SKILLS BY BALANCING STUDYING WITH WORKING. DURING MY JOB AT PUREGYM I HAVE REFINED MY COMMUNICATIONAL SKILLS (BOTH WRITTEN AND VERBAL) BY SPEAKING DAILY TO MEMBERS AND OTHER STAFF MEMBERS ON THE PHONE AND VIA EMAIL. THESE SKILLS ALLOW ME TO INTERACT WITH MEMBERS OF AN ORGANISATION FROM ALL LEVELS. I HAVE GAINED THE ADVISOR OF THE MONTH AWARD HERE. AS WELL AS THIS I HAVE IMPROVED MY PUBLIC SPEAKING IN MY FACE-TO- FACE ROLE AT PROPAGANDA CLUB WHERE I WAS DISTRIBUTING MARKETING MATERIALS AND PERSUADING MEMBERS OF THE PUBLIC TO GO INSIDE. I HAVE ALSO DONE A LOT OF NETWORKING THIS YEAR AND USED THIS TO BUILD UP MY PROFESSIONAL SOCIAL NETWORKS WITH OVER 160 CONNECTIONS ON LINKED IN AND I AM ENDOSERED IN SKILLS SUCH AS; MARKETING PUBLIC RELATIONS SOCIAL MEDIA TIME MANAGEMENT MARKETING COMMUNICATIONS EVENT PLNNING PUBLIC SPEAKING TEAM WORK MICROSOFT OFFICE
  • 4. P PROFFESIONALNARRITIVE I AM A CREATIVE PERSON AND THIS SHOWS THROUGHOUT MY WORK, I HAVE CHOSEN TO SHOWCASE MY CREATIVITY IN TAKING CARE TO DESIGN EVERY ELEMENT OF MY PORTFOLIO. BY MAKING SURE EVERY PAGE HAS A COHESIVE DESIGN AND IS VISUALLY APPEALING BUT AT THE SAME TIME MAKING SURE THE DESIGN DOES NOT ATTRACT AWAY FROM THE ITEMS BEING SHOWCASED. I HAVE ALSO CHOSEN TO DESIGN AND APPLY MY LOGO TO THE PORTFOLIO IN ORDER TO GIVE IT A PROFFESIONAL FEEL. I HAVE CHOSEN A FONT THAT GIVES A PROFFESIONAL LOOK ONE WHICH I BELIEVE REFLECTS MY WORK EFFECT AS BEING A BIT DIFFERENT AND UNIQUE HOWEVER STILL BEING PROFFESIONAL AT ALL TIMES. I WOULD LOVE TO WORK IN A CREATIVE/EXPERIMENTAL ENVIRONMENT AS I THRIVE WORKING WITH LIKE-MINDED INDIVIDUALS. MOST RECENTLY I HAVE BEEN WORKING AT BRASS AGENCY AS A PR ASSISTANT ONE DAY A WEEK, HERE I HAVE LEARNT MUCH MORE INDUSTRY SPECIFIC SKILLS SUCH AS SELLING STORY TO THE PRESS AND THE USE OF DATABASES. I HAVE A LEVEL OF SKILL WORKING ON ALL OFFICE PROGRAMS AND MY WORK AT BRASS HAS DEFIANTLY IMPROVED THIS ESPECIALLY ON EXCEL. AT BRASS I HAVE ALSO CREATED MY PUBLICISED PRESS RELEASE, WHICH HAS BEEN USED FOR FATHERS DAY GIFT GUIDES, AND I LOOK FORWARD TO SEE THE COVERAGE GAINED FROM THIS, AS I FEEL EMENSLY PROUD TO SEE RESULTS FROM SOMETHING I HAVE WORKED HARD ON. I ALSO LOVE LEADING A TEAM AND HAVE PREVIOUSLY BEEN CHOSEN TO LEAD THE DON’T THROW IT GIVE IT CAMPAIGN BY MY PEERS IN THE MARKETING SOCIETY. I WAS CHOSEN DUE TO BEING “DEDICATED TO THE PROJECT AND STANDING OUT AS A THIS PROJECT WAS MY FIRST CHANCE AT DESIGNING AND IT IS DEFINITELY A SKILL I WOULD LOVE TO IMPROVE ON IN THE FUTURE. I AM ALSO CURRENTLY IMPROVING MY KNOWLEDGE WITH EXTRA CURRICULAR ACTIVITIES BOTH IN AND OUT OF UNIVERSITY. I HAVE COMPLETED THE ENTERPRISE SKILLS WORKSHOPS ON SOCIAL MEDIA WHICH REALLY GAVE ME AN INSIGHT ON HOW SOCIAL MEDIA DIFFERS FROM PERSONAL AND BUSINESS AS WELL AS SPONSORED POST AND A MORE IN- DEPTH LOOK AT THE FEATURES ON TWITTER. I HAVE ALSO BEEN PARTAKING IN GOOGLE’S ‘THE DIGITAL GARAGE’ ONLINE COURSE. WHICH HAS GIVEN ME AN INSIGHT INTO THE DIGITAL WORLD FOR BUSINESS. AS WELL AS THIS I STARTED ONLINE LEARNING ABOUT GOOGLE ANALYTICS AT THE ANALYTICS ACADEMY. L N PORTFOLIO NARRATIVE
  • 6. BLOGPOSTH A M M O N D S F U R N I T U R E B L O G P O S T – SKILLS- WRITING, CREATIVE, ORGINISATIONAL. CLIENT – BRASS PR FOR HAMMOND’S FURNITURE COMPANY. DATE- 19TH APRIL 2016. SET TO PUBLISH JUNE 2016 OBJECTIVE – TO WRITE A BLOGPOST FOR WWW.HAMMONDS- UK.COM/BLOG, FROM THE PERSPECTIVE OF A FURNITURE DESIGNER MAKING CUSTOMERS AWARE OF WHAT THEY USE FOR INSPIRATION. MAKE THE BRAND SEEM MORE RELATABLE, DRIVE ENGAGEMENT AND INCREASE SEO. AUDIENCE TARGETED: MOSTLY FEMALES, INTERESTED IN HOME DÉCOR AND WORKING FROM HOME. INVOLVEMENT – WRITTEN ON MY OWN WITH SUPERVISION. RESEARCH – READ PREVIOUS POST ON HAMMONDS BLOG IN ORDER TO GET A FEEL FOR THE TONE OF THE BLOG AND ALSO RESEARCHED THE INTERNET FOR APPROPRIATE BLOG AND WHAT TO FOCUS ON FROM THAT BLOG. TACTICS – TRIED TO MAKE THE BLOG POST CONTENT RELATABLE TO READER AND CATER FOR A RANGE OF READERS. EVALUATION – AS THE POST HAS NOT BEEN PUBLISISED YET IT IS HARD TO EVALUATE ITS EFFECTIVENESS BUT I BELIVE IT HAS MET THE OBJECTIVES OF THE BRIEF REFLECTION – FROM THIS PIECE I HAVE LEARNT THE IMPORTANCE OF COHESIVE COPY ACROSS A CLIENTS PORTFOLIO AS WELL AS THE USE OF IMAGES, AS IMAGES CAN BE SUBJECT TO COPYRIGHT LAWS YOU NEED TO GET PERMISSION FROM BLOGGER IN ORDER TO USE THEM. PROFESSIONAL DEVELOPMENT – THIS PIECE DEMONSTRATES MY CREATIVITY AND ADAPTABILITY OF BEING ABLE TO WRITE FROM A DIFFERENT PERSPECTIVE OF THAN MY OWN. L N
  • 7. S O C I A L M E D I A S C H E D U L E . S K I L L S - WRITING, ORGINISATION, CREATIVITY, RESEARCH, MANAGEMENT. CLIENT/ORGANISATION – BRASS PR FOR SLUMBER DOWN. D A T E – 26TH APRIL. O B J E C T I V E – RESEARCH AND COMPILE ENGAGING SOCIAL MEDIA POSTS FOR THE MONTH OF MAY RELATING TO CURRENT EVENTS. A U D I E N C E – CURRENT AND NEW CUSTOMERS OF SLUMBERDOWN CHANNELS USED – TWITTER AND FACEBOOK COMPILED ON EXCEL. W O R K L O A D - COMPLETED ON MY OWN WITH ACCOUNT MANAGER SUPERVISION. R E S E A R C H - SEARCHING WEATHER AND CANNUAL EVENTS IN ORDER TO MAKE RELEVANT POSTS AND INCREASE REACH. SOCIALMEDIASCHEDULE L N
  • 8. S L U M B E R D O W N . EVALUATION – AS YOU CAN SEE THE SCHEDULE WAS SUCCESSFUL AS IT RESULTED IN THESE POSTS BEING PUBLICISED ON THE SOCIAL MEDIA ACCOUNTS DIRECTING AND DRIVING READERS TO THE SLUMBERDOWN WEBSITE. REFLECTION - THIS PROJECT HAS TAUGHT ME A LOT ABOUT DIFFERENT FEATURES ON EXCEL AND HOW TO USE IT FOR A MORE WRITTEN AUDIENCE AS APPOSED TO JUST FOR FORMULAS AS I HAD BEEN DOING PREVIOUSLY. I HAVE ALSO LEARNT THE IMPORTANCE OF DRIVING TRAFFIC OFF SOCIAL AND ONTO THE CLIENTS OWN WEBSITE AND INCLUDING A CALL TO ACTION. PROFESSIONAL DEVELOPMENT – I HAVE DEVELOPED MY TECHNICAL SKILLS ON COMPILING DATABASES AND HOW TO MONITOR POSTS USING HOOTSUITE. I HAVE ALSO EXPANDING MY KNOWLEDGE SPECIFICATIONS FOR TWITTER AND FACEBOOK. SOCIALMEDIAPOSTScont. L N
  • 9. PRSTUNT S I M O N O N T H E S T R E E T S SKILLS – MAN AGENT, ORGANISATIONAL, CREATIVE AND WRITING. CLIENT – SIMON ON THE STREETS DATE – 3RD -8TH MARCH 2016 OBJECTIVE – ORGANISE, PROMOTE AND EXECUTE A PR STUNT AS AWAY TO RAISE AWARENESS OF THE SIMON ON THE STREETS #SIMONE CAMPAIGN HIGHLIGHTING THE PLIGHT OF HOMELESSNESS IN WOMEN OF LEEDS, AS WELL AS ENCOURAGING MEMBERS OF PUBLIC TO ENGAGE OF THE STUNT AND SHARE ON SOCIAL MEDIA. USING INTERNATIONAL WOMEN’S DAY AND THE 8 FEMALE STATUES OF LEEDS CITY SQUARE AS THE BASE OF THE CAMPAIGN. AUDIENCE TARGETED: MEMBERS OF THE PUBLIC AS WELL AS STAKEHOLDERS OF THE CHARITY. INVOLVEMENT: PRODUCED AS PART OF A GROUP SHARED WORKLOAD. TACTICS: THE POSITIONING OF THE EVENT CLOSE TO THE TRAIN STATUS TO GET MAXIMUM REACH AND USING INTERNATIONAL WOMEN’S DAY TO MAKE THE STUNT RELEVANT. L N
  • 10. SOCIALMEDIAPOSTS S I M O N O N T H E S T R E E T S DATE: 3RD – 8TH MARCH 2016. OBJECTIVE: PROMOTE THE #SIMONY EVENT AND DRIVE CHARITABLE INDIVIDUALS TO THE EVENT IN ORDER TO RAISE AWARENESS AND SHARE THOUGHTS ON THE HOMELESSNESS OF WOMEN. CHANNELS USED: INSTAGRAM, FACEBOOK AND TWITTER. INVOLVEMENT: RESPONSIBLE FOR FACEBOOK POST LEADING UP TO THE EVENT AS WELL AS SHARING TAGGED PHOTOS. RESEARCH: RESEARCHING RELEVANT HASHTAGS. RESEARCHING BEST TIMES TO POST AND LOOKING UP IMAGES. TACTICS: USING RELEVANT HASHTAGS AND EVENTS IN ORDER TO INCREASE LIKES AND SHARES AS WELL AS POSTING AT PEAK TIMES.L N
  • 11. S I M O N O N T H E S T R E E T S COVERAGE L N EVALUATION: AS YOU CAN SEE FROM THE IMAGES BELOW THE EVENT GAINED A FAIR AMOUNT OF COVERAGE GIVING AWARENESS TO THE CHARITY AND HOMELESS WOMEN. THE EVEN HAD A HIGH TURN OUT SO SOCIAL MEDIA POSTS WERE AFFECTING IN DRIVING PEOPLE TO THE SQUARE. REFLECTION: FROM THIS PROJECT I HAVE LEARNT ABOUT MANAGING A TEAM AND THE CHALLENGES THIS CAN BRING ESPECIALLY WHEN USING DANGEROUS STAKEHOLDERS SUCH AS UNPAID VOLUNTEERS I HAVE ALSO LEARNT ABOUT EVENT MANAGEMENT SOMETHING I HAVE EXPERIENCED FOR THE FIRST TIME. PROFESSIONAL DEVELOPMENT: I DEVELOPED MY SKILLS AT MANAGING VOLUNTEERS AS I HAVE ONLY PREVIOUSLY MANAGED PROJECT TEAMS, I ALSO DEVELOPED MY TIME MANAGEMENT AND ORGANISATION SKILLS AS WE HAD A CHALLENGE OF CREATING A SUCCESSFUL EVENT IN A SHORT AMOUNT OF TIME.
  • 12. D O N ’ T T H R O W I T G I V E I T .CAMPAIGNMANEGMENT CAMPAIGN MANAGEMENT. / PRINT MEDIA DESIGN. SKILLS: TECHNICAL, CREATIVE, MANAGEMENT, PRESENTATION, WRITTEN. CLIENT: MARKETING SOCIETY FOR DON’T THROW IT GIVE IT CAMPAIGN. DATES: NOVEMBER – DECEMBER 2015. OBJECTIVES: INCREASE AWARENESS AND DONATIONS FOR DON’T THROW IT GIVE IT CAMPAIGN USING SOCIAL MEDIA AND PRINT MARKETING ORGANISE MEETINGS AND ALLOCATE ROLES FOR OTHER SOCIETY MEMBERS AS WELL AS OVER SEEING THE PROJECT. AND LIAISING WITH SU STAFF. TACTICS: LISTENING TO EVERYONE’S IDEAS AND USING PRIOR KNOWLEDGE TO CHOSE WHICH IDEAS WILL BE MOST SUCCESSFUL, ALLOCATING ROLES BASED ON SKILL SET. AND MAKING SURE TO OVERSEE WORK. INVOLVEMENT: DIRECTING AS PART OF A GROUP. RESEARCH: RESEARCHED INTO PRIOR YEARS PROJECTS AND FIGURES TO SEE WHICH HALLS PARTICIPATED BEST AND TO TARGET THE WORST HALLS. L N
  • 13. D O N ’ T T H R O W I TMARKETINGMATERIALSDESIGN OBJECTIVE: DESIGN LEAFLETS TO BE POSTED THROW HALLS DOORS IN ORDER TO INCREASE CHRISTMAS DONATIONS. TACTICS WORKING ON THE CHRISTMAS CARD THEME AND USING SHOCKING IMAGES TO EVOKE EMOTIONS IN ORDER TO INCREASE DONATIONS. DESIGNED AS A POSTCARD AS A LIMIT BUDGET SO CAN PRINT 4 TO A PAGE IN ORDER TO SAVE MONEY. RESEARCH: RESEARCH BUDGETS AND FINDING THE BEST IMAGES ONLINE AS WELL A RESEARCHING HALLS WITH BEST AND WORST ENGAGEMENT. EVALUATION: MEDIA PRODUCED MET OBJECTIVE HOWEVER THE EVENT WAS CANCELLED LAST MINUTE AS A RESULT OF THE SYRIAN REFUGEE CRISIS. REFLECTION: LEARNT A LOT ABOUT MANAGING TEAMS ON MY OWN AND ALSO MY FIRST EXPERIENCE AT DESIGNING ON PUBLISHER, WHICH IS AN AREA, I WOULD LIKE TO LEARN MORE ABOUT. ALSO LEARNT THAT WITH NOT FOR PROFIT SOMETIMES EVENTS CAN GET CANCELLED HOWEVER THE COPY AND DESIGNS CAN BE USED FOR FUTURE EVENTS SO NOT SEEN AS A WASTE OF TIME. PROFESSIONAL DEVELOPMENT: SHOWCASED MY MANAGEMENT AND DESIGN SKILL SET AS WELL AS MY ATTENTION TO DETAIL AND CREATIVE EYE. L N
  • 14. B R A S S P R A G E N C YANNUALSEASONALEVENTSCALENDAR L N A N N U A L S E A S O N A L E V E N T S C A L E N D A R . C L I E N T : B R A S S P R A G E N C Y D A T E : 3 R D MA Y 2 0 1 6 S K I L L S : T E C H N I C A L , R E S E A R C H , M A N A G E M E N T , O R G A N I S A T I O N , C R E A T I V E , P R E S E N T A T I O N
  • 15. B R A S S P R A G E N C YANNUALSEASONALEVENTSCALENDAR OBJECTIVE: UPDATE THE ANNUAL SEASONAL EVENTS CALENDAR WITH AWARENESS AND GENERAL INTEREST DAYS IN ORDER TO CREATE A DATABASE IN WHICH TO USE TO SELL RELEVANT STORES AND USE AS HASHTAGS TO INCREASE SOCIAL REACH AND COVERAGE. AUDIENCE TARGETED PR/MARKETING TEAM AT BRASS. INVOLVEMENT: COMPLETED ON MY OWN, MY TEMPLATE THEN USED BY OTHER PLACEMENT STUDENTS. RESEARCH: LOOKED AT OLD TEMPLATE ON HOW I COULD IMPROVE IT AND RESEARCHED EVENTS THAT MAY BE RELEVANT TO THE CLIENTS TACTICS: I USED MY INITIATIVE BY NOT ONLY UPDATING BUT ALSO REDESIGN THE LAYOUT OF THE CALENDAR TO INCREASE THE EASE OF USE AND MAKE IT MORE CLEAR BY ARRANGING IT MONTH-BY-MONTH AND DAY-BY-DAY. EVALUATION: ITEM MET AND EXCEEDED OBJECTIVES AS MY TEMPLATE DESIGN USED AS AN EXAMPLE TO FILL OUT UNTIL AUGUST 2017. REFLECTION: LEARNT TO USE INITIATIVE BY TAKING MORE TIME TO PRODUCE A BETTER LAY OUT WILL SAVE EVERYONE TIME IN THE FUTURE PROFESSIONAL DEVELOPMENT: USED INITIATIVE AND DESIGN SKILLS TO IMPROVE EFFICIENCY OF THE CALENDAR. BEFORE AFTER
  • 16. H U S K Y L I F E S T Y L EPRESSRELEASE/PRESSMAILER GOOD MORNING ____, HOPE YOU ARE WELL? I WORK FOR HUSKY LIFESTYLE WHICH STOCKS A BRILLIANT RANGE OF GREAT MINI- FRIDGES AND DRINKS COOLERS, WHICH COULD REALLY MAKE A STAND OUT GIFT FOR FATHERS DAY THIS YEAR! PLEASE FIND MORE INFORMATION BELOW AND A LINK TO HI-RES IMAGE HERE: WWW,DROPBOX.COM/SH/VTYUSBBUC5HYIEJ/AADKK1JVLXHOQ7V_7T FMKTKWA?DL=0. LET US KNOW IF YOU THINK THIS WOULD BE OF ANY USE FOR YOU OR IF YOU WOULD LIKE ANY MORE INFORMATION. CLIENT: BRASS PR GFOR HUSKY LIFESTYLE. DATE: 19TH-3RD MAY. SKILLS: WRITTEN, ORGINISATION,CREATIVE,PRESENTATION. OBJECTIVE: CREATE A FATHERS DAY PRESS MAILER TO BE SENT TO SHORT LEADS IN ORDER TO ENCORAGE COVERAGE FOR THE MINI FRIDGE AND COOLERS RANGE. AS WELL AS SELL STORY VIA EMAIL . TATCITS: GIVE PRESS AN ANGLE TO WRITE ABOUT USE EFFECTIVE HEADINGS AND EMAIL ONLY TO APPROPRIATE PRESS TO INCREASE EFFECIANCY. AUDIENCE TARGETED: HOME INTEREST AND PRESS THAT WOULD HAVE A ‘GIFT GUIDE’ SECTION. RESEARCH: LOOKED AT FATHERS DAY STATISTICS AS WELL AS RESEARCH THE CLIENTS PRODUCT PORTFOLIO FOR RELEVANT PRODUCTS. EVALUATION: UNABLE TO EVALUATE FULLY UNTIL FATHERS DAY HOWEVER SOME INTREST SHOWN OVER EMAIL. REFLECTION: LEARNT HOW TO SELL STORIES AS WELL AS HOW TO SPIN PRODUCT TO SUIT DIFFERENT ANGLES. ALSO LEARNT ABOUT DRAFTING AND ALLOWING THE CLIENTS INPUT INTO WHAT YOU ARE DOING. PROFFESIONAL DEVELOPMENT: SHOWN HUMOUR AND CREATIVTLY IN MY WRITING STYLE. L N
  • 17. P CONTACTDETAILS. D I R E C T O R Y O F E V I D E N C E B R A S S P R A G E N C Y D A N I E L L E G O U R L A Y D . G O U R L A Y @ B R A S S A G E N C Y . C O M 0 1 1 3 2 2 0 0 7 8 6 I T E M S P R O D U C E D A T B R A S S - H U S K Y L I F E S T Y L E . - H A M M O N D S F U R N I T U R E - S L U M B E R D O W N - E V E N T S C A L E N D A R . D O N ’ T T H R O W I T G I V E I T . M A R Y F R A N K L A N D M.J.FRANKLAND@LEEDSBECKETT.AC.UK E L E N A S H A L K O W S K I E.S HALKOWS KI@LE EDS BEC KETT .A C.UK I T E M S P R O D U C E D F O R D T I G I - G E N E R A L M A R K E T I N G C A M P A I G N - S T U D E N T L E A D E R - D E S I G N D R A F T S S I M O N O N T H E S T R E E T S F R A N C E S C A R T E R F R A N C E S A N N A C A R T E R @ G M A I L . C O M 0 7 9 4 0 7 6 0 5 2 2 I T E M S P R O D U C E D A T F O R S O T S . - P R S T U N T O R G I N I S A T I O N - P R S T U N T P A R T C I P A T I O N - S O C I A L M E D I A P O S T S . L N