Laurel Nicholes

Greater Seattle Area United States

Passionate content evangelist and strategist - because content grows business

Technology / Software / Internet

I am a content development and management leader who believes content is the foundation of a social business. More and more, the way to build excellent customer experience is through social content that engages and grows relationships. Content is an investment in customer experience - it should be crafted for reuse, and drive as many business motions as makes sense. Customers no longer care who develops their information - they do not distinguish along organizational boundaries. They want to engage in conversations with subject matter experts in transparent social settings. They really want content in the larger context of their goals and aspirations. An 800-page .pdf isn't going to cut i...