Google Apps Overview: Part 2
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Overview of Google Apps including Google Maps, Google Docs, Google Reader and Google Analytics
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Google Apps Overview: Part 2
- 1. Google II More Information, Faster and Better www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 2. Google Search TMI… http://www.google.com www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 3. Search Basics • Keep it simple. A search engine is not a human being; think how the words are likely to appear on the page. • More keywords will help narrow results • Search is generally case insensitive • Limit your search by date range, language, document type. • Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. • More: Advanced Search Tips www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 4. Search With More Keywords www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 5. Advanced Search • Phrase search: Use “” to search for exact words in an exact order (example: “geek girl camp”) • Use “” to search for a single word with no synonyms • Exclude words using – • Include multiple words in any order using + • Search within a website by using site:www.domain.com (example: 2012 conference site:geekgirlcamp.com) • Find sites linking to a site by using link:www.domain.com (example 2012 conference link:www.geekgirlcamp.com) www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 6. Advanced Search Bingo! www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 7. Google Business Listing www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 8. Google Business Listing http://places.google.com/business www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 9. Create your listing www.google.com/placesforbusiness www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 10. Google Maps: Map View Click here for Satellite view http://maps.google.com/ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 11. Google Maps Click here for Maps view http://maps.google.com/ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 12. Google Maps: Directions You can use your mouse to click on any route point and drag it to an alternate route www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 13. Google Maps – Alternate Routes New route from where the previous point was dragged from www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 14. Google Maps - traffic www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 15. Google Maps – Multiple Stops www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 16. Google Maps – Pedometer http://www.gmap-pedometer.com/ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 17. Sometimes (gasp!) Google is wrong For businesses: Visit the Google Places Help Center www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 18. Google Alerts http://www.google.com/alerts www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 19. Google Alerts www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 20. Google Referral Listings Replace “geekgirlcamp.com” with any domain you’d like to see referral links for http://yourdomain.com:places www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 21. Google+ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 22. Google+- hangouts www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 23. Analytics - Dashboard http://www.google.com/analytics/ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 24. Analytics - Visitors www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 25. Analytics – New Visitors www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 26. Analytics - Visitor Technical Details www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 27. Analytics - Visitor Loyalty www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 28. Analytics - Traffic Sources www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 29. Analytics - Traffic Source Detail www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 30. Analytics - Keywords www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 31. Analytics - Campaigns You can generate trackable URLs for your Campaigns using Google URLBuilder: http://www.google.com/support/analytics/bin/answer.py?answer=55578 www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 32. Analytics - Content Overview www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 33. Analytics - Content Detail www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 34. Webmaster Tools: Site Overview https://www.google.com/webmasters/tools/ www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 35. Webmaster Tools: Keyword Searches www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 36. Webmaster Tools: Incoming Links www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 37. Keyword Density www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 38. Google Docs www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 39. Google Document (like Word) Download in any format to save to your hard drive www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 40. Sharing Google Docs www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 41. Sharing Google Docs by Address www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 42. Sharing Google Docs by URL www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 43. Google Presentation (like PPT) Download in any format to save to your hard drive www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 44. Google Spreadsheet (like Excel) Spreadsheets need to be named and saved manually Download in any format to save to your hard drive www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
- 45. Google Forms Create your own multiple choice, plain text, or other kinds of questions Share the form with a link you can publish on your website or put in an email. The information will be captured in a Google Spreadsheet. www.GeekGirlCamp.com www.Twitter.com/GeekGirlCamp
Hinweis der Redaktion
- You all know how to use Google to search for businesses and information. You probably even know how
- Keep it simple. A search engine is not a human being; think how the words are likely to appear on the page. Search is generally case insensitive. Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
- Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
- Phrase search: no change to words or orders Word search: No synonyms; example “child care” will exclude results with “childcare” Domain search will give you results just on that domain/website Link search will give you all sources that link to the domain in your search
- Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
- Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
- Limit your search by date range, language, document type. Search within a website by using site: www.domain.com Find sites linking to a site by using link: www.domain.com Use Google as a calculator, to find weather forecast, time zone information, conversions, and dictionary. More: Advanced Search Tips
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Find directions to/from a location. Locate businesses near an address. View roads, satellite, or a hybrid. Use scroll wheel to zoom in/out. Drag route (purple line) to change the route or add stops. More: http:// maps.google.com /support/?hl=en
- Similar to Facebook Organize friends/others in Circles
- Hangouts let you videochat with a group Creates a YouTube video Up to 10 people
- Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
- Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
- Quickly view traffic trends Analyze sources of traffic Compare with past date range. Save reports as .pdf for later viewing.
- New vs. returning visitors Browser info: screen size/resolution, browser, OS Geographic location Connection speed and more
- New vs. returning visitors Browser info: screen size/resolution, browser, OS Geographic location Connection speed and more
- Sources of site traffic: direct traffic, links from other sites, search engines
- Sources of site traffic: direct traffic, links from other sites, search engines
- Review keywords, number of visits, average time spent on site, and bounce rate to determine effectiveness of certain keywords.
- View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
- View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
- View landing pages, exit pages, most-viewed pages. Use Site Overlay to visualize where users are clicking most often. Set and analyze content goals.
- Can see how your site ranks for top search queries, and how many people click on your site when searching for those terms
- Can see how your site ranks for top search queries, and how many people click on your site when searching for those terms
- See incoming links to your site
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content
- Google lists the top keywords in your site -> should reflect the content/subject of your site to make sure you have relevant content