Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers

Viral marketing for newspapers Kim Sheehan University of Oregon [email_address]

Viral Marketing? You Al Bo Lu Sam Jo Ty Mo El TJ

Viral Marketing! YOU Cody Tim Jessi Stella Lu Jon PJ Pat

Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Six ‘I’s of vIral marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Itemize: Goal Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identify: Find people to ask to join the conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Invite: ask readers to be part of the conversation ,[object Object],[object Object],[object Object]

Inform with Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inform: Enewsletters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inform: Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inform: Blog Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inform: CGM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inform: Space ,[object Object],[object Object],[object Object],[object Object],[object Object]

Incentivize: Rewards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-Inforce ,[object Object],[object Object],[object Object],[object Object]

Long Term Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be Brave! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keep Me Posted! ,[object Object],[object Object],[object Object],[object Object]

Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers

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Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers