Laura Scully

Birmingham, United Kingdom United Kingdom

Loyalty Manager at The Works Stores Ltd | Experienced CRM Specialist

Retail

10 years' experience in CRM, digital marketing and customer insight. Currently leading the direction of CRM and Loyalty at The Works Stores Ltd. Led for the successful launch of The Works Together Rewards Card programme & Holland & Barrett's Rewards for Life Rewards Card programme. Specialties: CRM, Loyalty programme management, digital marketing, customer insight and communications strategy.