B2B Media Brochure 2017

www.b2bmarketingexpo.co.uk
28TH & 29TH MARCH 2017
WWW.B2BMARKETINGEXPO.CO.UK

32 www.b2bmarketingexpo.co.uk www.b2bmarketingexpo.co.uk
WHAT IS THE B2B
MARKETING EXPO?
B2B Marketing Expo is designed to offer B2B marketing professionals a platform to find the latest tools,
techniques, training, thinking, knowledge and technology. Packed with seminars, masterclasses and experts
on hand, this exciting exhibition will draw over 6,000 decision makers to the event, and will arm modern day
B2B marketers with everything they need to do their jobs better. The show is designed specifically to meet
the challenges of the business to business marketing sector which typically involves developing personal
relationships combined with automated technology. The sector is ever-evolving and delegates have a need to
stay up to date with the latest developments.
In being co-located next door to another hugely successful event in Sales Innovation Expo, marketing
professionals have the unique opportunity to meet and truly connect with 3,000 sales leaders.
Welcome to B2B Marketing Expo, the event that
has taken the industry by storm by providing B2B
marketing professionals with the knowledge,
inspiration and practical assistance they need to
propel themselves and their companies to the
next level.
The event sits alongside Sales Innovation Expo as they naturally
complement one another, and sales and marketing leaders share
knowledge and connect on an unprecedented scale. B2B Marketing
Expo takes an exhibition format with a heavy conference schedule,
along with workshops, debates, and networking. The event attracts
in excess of 150 suppliers of the most cutting edge solutions for you
to test.
B2B Marketing Expo is the perfect place to showcase your
services and build personal relationships with your ideal clients
as well as gathering good quality business intelligence to keep
you at the forefront of a hugely competitive industry.
“ “
There are a lot of B2B
Marketers, it’s often half the
people in the room. So to have
a specific B2B event focused
on lead generation, data
sources, technologies is really
important.
Dave Chaffey,
Smart Insights

TYPICAL
ATTENDEES
VISITORS ATTEND FROM
MARKETING BUDGET
150
EXHIBITORS
25
MASTERCLASSES
80
SEMINARS
5,376
VISITORS
40% £0-500k £501k-1m49% £1m+11%
20% CEO / VP
CMO / Marketing Director30%
Sales Director4%
Marketing Manager30%
Marketing Executive10%
6% Other
INDUSTRY
SECTORS
JUST A SAMPLE OF OUR VISITORS
ALLIED IRISH BANK (GB)
AMERICAN EXPRESS
BARCLAYS
FINANCIAL TIMES
GOCARDLESS
Google
GUMTREE
HSBC
MICROSOFT
Dr. Marten
VERIFONE
Brand Manager
Marketing Director
Head of Marketing
B2B Marketing Manager
VP Marketing
Head of B2B Marketing
Head of Marketing
Global Marketing
Director of Digital Marketing
Global Director
Marketing Manager
89%OF VISITORS WERE
DECISION MAKERS OR
KEY INFLUENCERS
WHO
ATTENDS?
PRUDENTIAL
CANON EUROPE LTD
AVERY
BA SYSTEMS
THOMSON REUTERS
TRAVIS PERKINS
RACKSPACE
GARTNER
SUNGARD AVAILABILITY
VODAFONE
EXPEDIA
Marketing Manager
European B2B Propositions Marketing
Manager
Digital Marketing Director
Sales & Marketing Director
Senior Marketing Executive
Multi Channel Marketing Director
Marketing Manager
Marketing Director
Marketing Manager
Digital Marketing Manager
Australia
Austria
Canada
Chile
Costa Rica
Cyprus
Czech Republic
Finland
France
Germany
Gibraltar
Iceland
Ireland
Italy
Software/IT
Technology
Retail
Marketing
Media & Publishing
Telecommunications
Business Services
Financial Services
Manufacturing
Education
Events & Hospitality
Other
15%
13%
13%
11%
9%
8%
7%
5%
3%
3%
2%
11%
Japan
Latvia
Netherlands
Poland
Romania
Serbia
Spain
Sweden
Switzerland
Turkey
Ukraine
UK
USA
SCOTLAND 1%
OVERSEAS 5%
NORTH EAST 2%
NORTH WEST 4%
MIDLANDS 8%
SOUTH EAST 18%
WALES 2%
LONDON 50%
SOUTH & SOUTH
WEST 10%

PRYSM
GROUP
EVENTS
The PRYSM Group has been organising leading B2B
trade exhibitions for 14 years, with a reputation
for producing well run, well attended events that
receive significant investment to ensure they
constantly evolve and improve.
B2B Marketing Expo is another huge success story, where investment
has been returned with an event that has quickly risen to become the
market leader.
The Business Show, another PRYSM event to take the market by storm,
is now the fastest growing business exhibition in Europe and attracts
more than 25,000 visitors over two days.
SALES
INNOVATION
E X P O 2 0 1 7
B2B MARKETING EXPO
RUNS ALONGSIDE:
“Our participation at the B2B Marketing and Sales Innovation Expo 2016
was a full success. We spent an amazing two days with a continuous
flow of sales and marketing decision makers and had plenty of good
conversations.”
InsightBee
“It was an absolutely fantastic two days at the @B2BMarketingUK! Thanks
to everyone that came and chatted to us! #Agency #B2BUK”
“@B2BMarketingUK Thank you for a wonderful #b2bmarketing expo,
excellent array of speakers over the two days. Thank you for the invite!”
“Back in the office after a brilliant few days at @B2BMarketingUK a BIG
thank you to everyone who visited our stand”

CONTENT RICH
B2B Marketing Expo has a seminar and masterclass schedule that’s entirely
dedicated to the marketing sector, as well as unrivalled networking opportunities.
There are four seminar halls that throughout two packed days provide the foremost insight, education,
knowledge and advice into every angle of marketing.
Visitors will be able to learn from our extensive seminar schedule with more than _ _ expert speakers giving
you the chance to offer your unique insights, products and services alongside some of the best-known names,
thought leaders and industry heavyweights. B2B Marketing will feature exclusive seminars that cover the most
important issues and promote the most innovative thinking to inspire any professional working in B2B marketing.
In addition to this, exhibitors can meet hundreds of potential buyers face-to-face throughout the event, collect
high quality leads, generate sales, launch new products or services direct to the market, and learn innovative new
concepts in your approach to your marketing strategy.
WHAT WILL BE AT
B2B MARKETING EXPO?
• OVER 85 SEMINARS LED BY EXPERTS
• NETWORKING LED BY PROFESSIONALS, DESIGNED TO ASSIST
DELEGATES MAKING RELEVANT CONNECTIONS AT THE EVENT
• MASTERCLASSES RUN BY EXPERTS - OFFERING SELECT
TARGETED VISITORS AN INTERACTIVE LEARNING
ENVIRONMENT ON KEY TOPICS
• 150 OF EUROPE’S MOST CUTTING EDGE SUPPLIERS OF
PRODUCTS AND SERVICES ALLOWING VISITORS TO TEST
THEM IN A HANDS ON ENVIRONMENT
• CPD POINTS WILL BE ON OFFER FOR CHARTERED MARKETERS
• AND MUCH, MUCH MORE

VISITOR
ACQUISITION
When it comes to attracting B2B marketing professionals to the event,
no stone will be left unturned.
The PRYSM Marketing team are very experienced when it comes to marketing trade exhibitions to draw
attendees and will not only use every channel available but they will also be consulting the most influential and
respected marketing figures in the world to work on the conceptualisation of the event.
ENTICING EVENT - FREE TO ATTEND
We’ve worked closely with the experts to create an outstanding programme of seminars and workshops
that the UK’s leading marketing professionals will be compelled to attend and what’s more we’ve made
it free to attend. The marketing campaign has been designed to make sure that everybody in this type of
role in the UK is informed about the event.
PARTNERS
We will be working with numerous partners to reach out to their audiences from industry magazines
and popular websites to directory owners, social media group owners, key influencers, and networking
groups. No stone will be left unturned when it comes to reaching out to this audience.
OUR DATA
We have a database of more than 15,000 B2B marketers that we will be targeting with emails, social
media and printed collateral. These are visitors to other events that we have run so are an audience
who are already receptive to attending trade events in London.
ONLINE ADVERTISING
A significant budget will be utilised for online targeting and retargeting. Our PPC experts will be
tasked with targeting relevant visitors online advertising to entice them to register for the event.
CONTENT MARKETING
We will be working with experts and partners to ensure blogs, vlogs, thought pieces, podcasts, white
papers and more will hit the B2B marketing community to seek out content hungry targeted attendees.
SOCIAL MEDIA
Our social media team are working hard to launch and aggressively grow LinkedIn and Twitter followings
that will attract a large, relevant and engaged following. (other events like The Business Show have more
than 20k engaged followers and trended during the last two events).
We are also working with a number of key social media influencers and group owners (like Nicky Kriel on
Twitter and the likes of ‘UK Marketing Network’ LinkedIn group) to accelerate our social media growth
with the target audience.
PR
We will be working closely with our PR agency to create a buzz and noise around the event across the
industry press and further afield.
CPD POINTS
Chartered professionals will be able to gain CPD points at the event - which is a natural draw for char-
tered professionals. Our membership of the CPD provider means that they will be able to assess our
seminar content and attribute points to the visitors.
DELEGATE AQUISITION TEAM
Our top 10% of visitors will be personally targeted by our delegate VIP team who will identify the top
visitors and invite them personally to attend. This will be done with phone calls, email, LinkedIn and a
relationship will be nutured to ensure that the visitor is not only aware of the event but is helped all the
way through - whether thats assistance with travel to the venue or help picking out relevant exhibitors
and seminars to their specific needs. This team will be on-hand for exhibitors to make use of too.

WHO SHOULD
EXHIBIT?
If you supply products and services designed for the marketing sector
then B2B Marketing Expo is where you should be exhibiting.
No other event provides the opportunity to engage with your target audience on a face-to-face basis to such
a scale. All attendees share an ambition to learn new ideas, connect with marketers, and find the resources
needed to elevate their marketing to the next level and win more business for their company. Exhibiting provides
countless benefits and opportunities, and by selling your business at B2B Marketing, you’ll reap the huge rewards
through the contacts, work and profits that come through exhibiting.
AREAS OF EXHIBITING
• EMAIL & MOBILE MARKETING
• SOCIAL MEDIA MARKETING
• TELEMARKETING
• VIDEO PRODUCTION
• PRINT, TV & RADIO
• BRAND DEVELOPMENT
• SALES ENABLEMENT
• ANALYTICS & DATA
• BUSINESS INTELLIGENCE
• MARKET RESEARCH
• INBOUND
• DIRECT & CONTENT MARKETING
• ADVERTISING, PR & COPYWRITING
• DESIGN & WEBSITE DESIGN
• AFFILIATE
• TRAINING & CONSULTING
• STRATEGY
• DIGITAL - SEO, PPC
• MARKETING AUTOMATION
• GAMIFICATION
• GUERRILLA
• CRM MARKETING & CUSTOMER INSIGHT
Exhibiting at B2B Marketing
will ensure you:
Meet hundreds of your
targeted buyers face-to-face
over two days
Elevate your profile in a
hugely competitive market
Collect the highest quality
leads and generate sales
Launch new products or
services direct to the market
and gain instant feedback
from prospective buyers
Proactively build personal
relationships with your ideal
clients
Gather high class business
intelligence to keep you at
the forefront of your industry
sector
Take advantage of the
unparalleled networking
opportunities
If you supply any of the following services thaen you should be exhibiting at B2BMarketing Expo

PACKAGE & COST
SHELL SCHEME STANDS
• Shell scheme stands are fully carpeted
and walled. Stand inclusive of fascia
name board and stand number.
• £435 plus VAT per square metre for shell
scheme stands
SPACE ONLY STANDS
• Space only stands are just that and
give you a blank
canvas to create something special
within that area.
• £415 plus VAT per square metre for
space only
*space only is available
from £415 per m2
PACKAGE INCLUDES:
• A Shell Scheme Stand
• A Dedicated Page On Our
Website (With Social Media
Amplification)
• An Entry Into Our Show Guide.
Your stand at the show will give you access
to meet marketing professionals face-to-
face. This is your space to personalise with
your branding to stand out from the crowd
and use to demonstrate the power of your
product or service to the visitors.
You will be given your own page on the
website to promote your products and seminar
slots. Your page can include up to 500
words, two product images, company logo,
stand number, link to your website, links to
your Twitter, LinkedIn and Facebook profile
pages, embedded videos and HTML based
customisation.
You will receive a 75-word listing including
your contact and website details in the
official event show guide. It is sent in hard
copy to the 8,000 pre-registered visitors
three weeks in advance of the event and
also emailed digitally to over 1.4 million
marketing professionals via our supporters,
partners and exhibitors.
We have a dedicated team for our social
media channels, who will work with you to
create a personal campaign to promote your
product or service to our followers through
Facebook, LinkedIn and Twitter.
STAND WEBSITE SHOW GUIDE SOCIAL MEDIA
INCLUDED IN THE PACKAGE FOR EVERY STAND

ALTERNATIVE
OPPORTUNITIES
Our mission is to help you to achieve your marketing goals at the event.If there’s anything you’d like to do
for that all-important big impact on the audience, we can work with you to make it a reality. We’ve worked
with clients in the past to produce all kinds of creative branding solutions, from a giant red telephone in
the registration area to branded printed footsteps guiding visitors from a client’s masterclass to their stand.
Anything and everything is open to discussion and we would welcome the opportunity to work with you to
find a solution to your brand exposure aims.
SHOW SPONSORSHIP
Sponsorship of the B2B Marketing Expo is a unique opportunity to establish a brand association
and strong relationships early in the journey of tomorrow’s blue chips. The two tiers of
sponsorship offer a range of opportunities to display your branding prominently around the
event and across the advertising campaign. Ask us for more information.
ADVERTISING OPPORTUNITIES
Advertise your products and services to the entire audience and incentivise them to visit
your stand through the visitor’s digital show guide which is emailed to every single person
who registers for a ticket to the event.
MASTERCLASSES
One way to guarantee pre-qualified leads and make a big branding impact on the show is
to host a masterclass, based on a proven formula previously operated by Google, Yell, SAGE
and Microsoft. Unlike any other form of B2B marketing, there is no uncertainty. These 30
minute hands-on interactive sessions run throughout the day and allow you to demonstrate
your products and expertise. Masterclasses are the exhibition equivalent of pay-per-click
marketing and the price is on a ‘per seat’ basis, so you only pay for as many hot prospects
as you can take on.
Contact Eddy Lawrence for further information on more information
on how to get more involved with B2B Marketing Expo 2017.

To find out more about exhIbiting,
please contact Eddy Lawrance on
01872 218007
eddy.lawrance@prysmgroup.co.uk
28 & 29
MARCH 2017

B2B Media Brochure 2017

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