Topic 7 recreation, gaming entertainment and assembly management

1. RECREATION, GAMING
ENTERTAINMENT AND
ASSEMBLY
MANAGEMENT
DHT 1113 Introduction to Hospitality and Tourism Industry

2. Outline
• Recreation, Theme Parks and Clubs
• Gaming Entertainment
• Meetings, Conventions, Exhibitions and Event Management

3. RECREATION, THEME PARKSAND CLUBS
RECREATION, GAMING ENTERTAINMENT AND ASSEMBLY
MANAGEMENT
DHT 1113 Introduction to Hospitality and Tourism Industry
TEXTBOOK PG 357

4. Recreation
• Recreation: any activity that people do for rest, relaxation, and
enjoyment
• The goal of recreation is to refresh a person’s body and mind
• Different people enjoy different types of recreation
• Recreation industry: consists of businesses that provide activities for
rest, relaxation, and enjoyment
• Four types of recreation:
• Entertainment, attractions, spectators sports, and participatory sports

5. Recreation
Industry
• Entertainment business: provides a show for you to watch (movies,
live theater, concerts)
• Attractions: places of special interest to visit (natural scenery,
museums, zoos, historical sites)
• Spectator Sports: sports that you watch others play (football game)
• Participatory Sports: sports that you take part in yourself (skiing,
snowboarding, etc.)

6. Types of
RecreationPASSIVE
- Reading
- Fishing
- Playing musical instruments
- Gardening
- Playing computer games
- Watching movies
- Food and dining
- Shopping
- gaming
ACTIVE
- Outdoor activities
- Hiking, camping, rock climbing

7. Commercial
Recreation
• Defined as an outdoor recreational activities provided on a fee-for-
service, with a focus on experiences associated with the natural
environment. It includes theme parks, attractions and clubs

8. Theme Parks & Amusement Park
Terms for a group of entertainment attractions, rides, and other
events in a location for the enjoyment of large numbers of people.
1) Based on particular setting or artistic interpretation
2) Usually operate on a much larger scale, with hundreds or
thousands of acres of parkland and hundreds or thousands of
employees running the operations
Size and Scope of Theme Parks
Theme park attempts to create an atmosphere of another place and
time, emphasize one dominant theme (architecture, landscape,
rides, shows, food services, costumed personnel.

9. Theme Parks
today
1. Educational theme parks:
- Some parks use rides and attractions for educational purposes.
Disney was the first to successfully open a large-scale theme park
built around education
- Target to s specific geographical location and a seasonal market
- Rely heavily on young people as employees

10. Dinosaur World
• Dinosaur World is the
name of three outdoor
dinosaur theme parks in
the US. Locations
include Plant City,
Florida, Glen Rose,
Texas and Cave City,
Kentucky. The parks
each feature over 150
life-size dinosaur
sculptures

11. Sea World
• is a United States chain of
marine mammal parks,
oceanariums, and animal
theme parks owned by
SeaWorld Parks &
Entertainment. The parks
feature captive orca, sea
lion, and dolphin shows and
zoological displays featuring
various other marine
animals

12. Disneyland

13. Universal Studios

14. CLUBS
• Association of persons with some common objective, usually
jointly supported and meeting periodically
• Join clubs to enjoy the company of friends in comfortable
surroundings
• Are places where members gather for social, recreational,
professional, or fraternal reasons.
TEXT BOOK PAGE 351

15. CLUB
OWNERSHIPSEQUITY CLUB
i. The oldest type ad still
the most common
ownership structure
ii. Not for profit
iii. Owned and organized by
its members or their own
enjoyment
iv. Excess money from club,
reinvested to
improvements to the
club’s service or facilities
v. Director elected by
membership
PROPERTY CLUB
i. Owned by an individual
or company
ii. Operates for profit
iii. Individual purchase a
membership from the
club’s owner or owner
iv. Allow members limited
input and control of the
club’s management
decision

16. CLUB
MEMBERSHIP• Restricted their membership
• Often accused (didakwa) of deliberately discriminating against
women, minorities and member of certain religious group
• Private Clubs : Limit their membership

17. Types of Clubs
Country club
• Provide recreational and
social facilities
• one or more lounges and
restaurants, most have
banquet facilities. Members
are billed monthly
• Exp: Golf, Swimming, Tennis.
• Membership: Full/Partial
Memberships
• Social Membership: May
enable the member to use
the dining room, meeting
rooms and pool but not
others

18. Types of Clubs
City club
• Promote trade, business,
and friendship among
colleagues
• predominantly business
oriented (professional,
athletic, dining, university,
military, yachting, fraternal,
propriety)
• Organized around a certain
professionx
• Attract business leaders
and professionals from
variety of fields

19. Types of Clubs
Military club
• Provide club for its officers
and non-commissioned
officers
• Have dining and meeting-
room facilities
• Recreational Facilities
• Lodging Accommodations
• Malaysia : PDRM FA (Police
Di-raja Malaysia Football
Association)

20. Types of Clubs
Yacht club
• Promote and Regulate
boating and yachting
• Owns and operate a
marina for its members
• May run a club house
with dining and
recreation facilities

21. GAMING ENTERTAINMENT
RECREATION, GAMING ENTERTAINMENT AND ASSEMBLY
MANAGEMENT
DHT 1113 Introduction to Hospitality and Tourism Industry
TEXTBOOK PG 364

22. CASINO
INTRODUCTION
• No specific culture or
historical period.
Attribute to its origin
• Gaming is the wagering
of money or other
valuables on the
outcome of a game of
other event
• Casino: Public places to
do gaming
Government Regulations
• Current Malaysia
regulations sees all
forms of gambling being
governed by the
Common Gaming House
and Betting Acts.
• In some country, gaming
is legal on riverboats
• Earn millions of dollar
each year

23. HOW CASINO DIFFER FROM
OTHER LODGING FACILITIES
• Serving the gaming customer
• Create single profit center for
hotel and casinos
• Most casino operations are
also hotel operations
• Casino operate on a very large
scale when it comes to
lodging
• Difference between casino
hotel operations and
traditional lodging facilities
1. Casino hotel do not expect
to make much of their profit
from room hotel
2. Lodging rate in casino hotels
are quite low compared to
similar facilities elsewhere
3. Casino ensure there are
rooms available for
important guest who come
for gaming
4. Restaurant never close

24. MEETINGS, CONVENTIONS, EXHIBITIONS
AND EVENT MANAGEMENT
RECREATION, GAMING ENTERTAINMENT AND ASSEMBLY
MANAGEMENT
DHT 1113 Introduction to Hospitality and Tourism Industry
TEXTBOOK PG 318

25. Development of the
Industry
• Meetings, incentive travel, conventions, and exhibitions
(MICE) represent a segment of the tourism industry that
has grown in recent years
• MICE tourists spend about twice the amount of money that
other tourists spend

26. Meeting
 Meeting –Brings people together for the purpose of exchanging
information
• an event booked at a hotel, convention centre or any other
venue dedicated to such gatherings.
Meeting covers the following:
1. Lecture (one presentation),
2. Seminar (typically several presentations, small audience, one
day),
3. Conference (mid-size, one or more days),
4. Congress (large, several days),
5. Exhibition or trade show (with manned stands being visited
by passers-by),
6. Workshop (smaller, with active participants), training course,
team-building session and kick-off event.

27. Meeting Setups
• Theatre style:
• Large audience that does not need notes
• Classroom setup:
• Meeting setup is instructional
• Workshop style
• Boardroom setup:
• Small numbers of people
• Meeting takes place around one block rectangular table

28. Meeting Setups

29. Incentives
• Incentive tourism is usually undertaken as a type of employee
reward by a company or institution for targets met or
exceeded, or a job well done. Unlike the other types of MICE
tourism, incentive tourism is usually conducted purely for
entertainment, rather than professional or educational
purposes.

30. Convention
• is a gathering of individuals who meet at an arranged place and
time in order to discuss or engage in some common interest. The
most common conventions are based upon industry, profession.

31. Exposition
• A trade fair (trade show, trade exhibition or expo) is
an exhibition organized so that companies in a
specific industry can showcase and demonstrate their
latest products, service, study activities of rivals and
examine recent market trends and opportunities.

32. Venues for Meetings,
Conventions, and Expos
• City Centers
• Convention Centers
• Conference Centers
• Hotels and Resorts
• Cruise Ships
• Colleges and Universities

33. Convention and Visitor’s
Bureau (CVB)
• Encourages groups to hold meetings, conventions, and trade
shows in the area it represents
• Assists those groups with meeting preparations, and lends
support throughout the meeting

34. Purposes
• Encourage tourists to visit the historic, cultural, and
recreational opportunities
• Develop and promote the image of the community