Marketing Plan - Social Media. The Sparks Foundation
Tweet this, not that: Managing your online image
1.
2. Laura Hoxworth
Director of Institutional
Identity at Coker
@laurahoxworth
@CokerCollege (Twitter)
@cokercollege
(Instagram)
Facebook.com/CokerCol
lege
WHO AM I?
3.
4. WHAT IS ONLINE IMAGE?
• Web presence / social media identity / personal brand
• Your identity as represented through the spaces you
occupy online.
• What you find when you Google your name.
• What you put online & what others put online
• What does this say about who you are?
• You have an online image whether you realize it or not—
and whether you want to or not.
5. Personal websites
or blogs
Message boards
Gaming sites
Dating sites
Photo sharing sites
WHERE IS YOUR ONLINE IMAGE?
Facebook
Twitter
Instagram
Snapchat
Vine
YouTube
Pinterest
LinkedIn
Tumblr
6. Anything that you do (or
document) online is part of
your digital footprint. If
something is connected to
your name, it is part of your
digital identity.
7. WHY SHOULD YOU CARE?
You represent:
Your employer
Your family
Your teams and campus groups
Coker College
Professionalism: Your interview for that dream job starts right now.
70% of employers report that they have not hired someone because of
something they found online
1 in 10 people between the ages of 16 and 34 have been turned down for a
job because of something found online
What you put online = a reflection of your judgment
8.
9. Lesson One: On the
Internet, nothing is private.
Lesson Two: The Internet
never forgets.
14. WHAT NOT TO PUT ONLINE
Suggestive/sexual content
15. WHAT NOT TO PUT ONLINE
Vulgar or offensive language
16. WHAT NOT TO PUT ONLINE
The Grandma Rule
Would I show this to:
Grandma?
My professors?
My ex-boyfriend’s new girlfriend’s roommate?
A potential employer?
22. TIPS FOR BUILDING YOUR PERSONAL BRAND
• Merit Pages
• Fill out your LinkedIn page
• Use professional photos!
• About.me
• Start a blog
• Join conversations on
Twitter
• Be proactive:
• Check up on your online
image periodically
• Nicknames,
usernames, name +
city, etc.
• Check your privacy
settings
• Don’t add strangers
• Set up Google Alerts for
your name