2. - round 1 -
and the winner is
Danone wins this one by a hair. Both could be doing much better on many of
our themes, but ABF is knocked back down to last place thanks to its low
scores on gender, transparency and water.
3. - round 2 -
and the winner is
Danone, the French giant, lands a few punches but doesn’t seem to have the energy to fight for women’s
rights. And General Mills, a below average boxer, can hold its own in the ring but loses focus on workers,
land and farmers. This brings us to a draw. To break this tie, we calculated which company has improved
the most since the start of Behind the Brands, making General Mills the winner of this round.
4. - round 3 -
and the winner is
Kellogg and General Mills are almost neck and neck in every theme,
but Kellogg pulls through with a one-two punch on climate.
5. - round 4 -
and the winner is
Kellogg soars high thanks to its climate commitments but sadly is brought down
by its score on workers. Mondelez has shown itself to be a champ for gender and
women’s rights in its supply chain. Mondelez moves on to the next battle.
6. - round 5 -
and the winner is
These two legendary chocolate companies know what it’s like to go against each other. Fueled
by sugar and cocoa, these two went at it swinging! Mondelez tried to land a punch on gender,
but fell flat with their score on climate. Mars’ policies on climate change lets Mars advance.
7. - round 6 -
and the winner is
Mars with its legions of M&Ms behind it faces PepsiCo. While Mars scored
above average thanks to its policies on climate, it was beaten by PepsiCo’s
solid score on land. PepsiCo advances.
8. - round 7 -
and the winner is
These drink giants have an historic rivalry.
Both have shown leadership to commit to a zero tolerance policy for land grabs after
pressure from Behind the Brands supporters, but PepsiCo has a way to go to catch up
with Coca-Cola on gender. Coca-Cola takes the lead.
9. - round 8 -
and the winner is
Coca-Cola may be the queen of fizz and Nestle the king of chocolate but how do these royals
stack up against each other? While both score the highest on land, Nestle scores higher on
climate change, transparency, farmers and water - moving them to the next round.
10. - round 9 -
Like a sibling rivalry these two don’t give up easy or tire of finding ways to outdo the other.
Last October, Nestle and Unilever were tied for first place. This year, we have one clear
champion. Both companies did well on all of the themes scoring 5 or better. So the winner
is...
11. and the winner is…
UNILEVER is the winner of this round of Battle of the Brands, but the fight is not over.
The companies must now put their policies into practice.
We’re looking to UNILEVER to lead the rest of the food & beverage industry in
implementing better practices.
