Today's social media offers an opportunity to amplify one’s personal and business brand in more ways than ever. By utilizing various tools, language professionals can build an online reputation and separate themselves from the competition. When employed effectively, social media presents a language business or career with the affordable ability to get measurable results quickly and successfully.

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Advancing Your
Translation Career
Through Social Media

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Why translators should embrace
Social Media

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1. Social Media
can help foster
a genuine
connection
between
you, your
colleagues and
your clients.

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2. Increasing
importance of
word-of-
mouth on
purchasing
behavior.

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3. By 2014, 20% of
all business users
will rely on social
media rather than
email for personal
communication.

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4. Build
relationships
with online
influencers.

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5. Manage issues
and crisis
situations by
responding
quickly.

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6. Influence
mainstream
media
coverage.

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People like people!!!

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Why?
60% of jobs are found through networks
20% through websites
10% through advertisements
10% through employment agencies
90% of your possibilities
may be on the web!

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Why?
Social media is NOT the answer to every question. But…
• Do you want to be in the stands or on the field?
• Great for infusing personality and storytelling.
• Inexpensive & relatively easy to adjust as you grow &
change.
• Your competitors are already doing it. Worth a look.
• Your clients are already online.
• Best online tool to create your online identity and
establish your online reputation: BRAND YOU!

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How can translators/interpreters advance
their careers through social media?

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What do you
want to be
known for?

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Google the verb

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1. Establish your goals

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2. Learn about your audience
• Who/Where are
they?
• What is their
personality like?
• How/Where do they
consume?
• How/Where do they
engage?

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3. Build

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4. Set your home base

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5. Engage

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Engage with videos
• Formal interviews.
• Casual impromptu video
interviews at a
conference interpretation
assignments (make sure
you get prior consent
from your client).
• Presentations.
• “How To” videos that instruct & teach
• Obtain people’s feedback or comments as
they happen about your language services.

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Engage with presentations
• Share PowerPoint
presentations
• Share publicly with the
world.
• Publish documents from MS
Office, OpenOffice and
iWorks.
• Upload PDFs that educate
and inform.
• Well structured for
scanning & skimming with
good headings & subtitles.

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Engage with images
• Photos at events,
assignments,
networking
meetings, etc.
• Appropriate photos
of you at work and
play.

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Engage with text content
• White papers
• eBooks
• Case studies
• Ezines

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Engage with audio
• Podcasts: Pre-
recorded
presentations.
• Live on-line radio
shows with
interviews of experts.

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6. Participate!

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7. Create a schedule

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8. Connect

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9. Do NOT spam

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10. Analyze and optimize

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Channels?

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Most important social media networks
• Facebook
• Twitter
• LinkedIn
• YouTube
• Foursquare
• Google+
• Others:
Flickr, Delicious, Digg, Stumbleupon, Quora
along with SERPd, Sphinn and other niche
networks.

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• Your bio
• Expertise
• Current projects
• Share valuable information
• Interact with your target market
• Integrate with other social media tools
• Great to influence your friends and family
• Don’t confuse an account with a page

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Tips for Using Facebook
1. “Like” Things
2. Update Regularly
3. Post Lots of “Content”
4. Make a “Fan Page”
5. Keep it Professional

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• Real time network up to 140 characters.
• “What’s up”
• Follow the translation industry & your target market’s industry
• Reach Out and Respond to Others Using @Replies
• Encourage Conversations with Hashtags (#)
• #translation, #xl8,
• #t9n, #l10n, #g11n,
• #i18n, #language, #linguistics and #languages, #W3C,
• #language and #careers
• Include Shortened Links: use bit.ly

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• Business-Oriented.
• Publish, upload their CVs and connect.
• More than 100 million professionals registered world
wide.
• Great for sharing news, business related articles and
press releases, for finding and maintaining business
Contacts and recruiting.
• Promoting B2B companies & services.
• Share news & interesting articles with industry
professionals.
• Xing (more than 10 million members, Germany) Viadeo
(more than 35 million members, France).

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• The most popular video sharing community in the world.
• Founded in February 2005.
• Google bought in November for $1.65 billion.
• Reaches 500 million users or about 32.2% of the Internet.
• 24 hours of video per minute is uploaded.
• Users and companies can create channels to upload
their video
• For B2B and B2C.
• Funny/Witty Videos, Advertising messages, Music, Online
Contests, News and How-to Videos.
• Vimeo with more than 3 million registered members.

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• Launched on June 28, 2011.
• New features: social Circles, Sparks,
Hangouts & Huddles.
• Users & brands can share status updates,
links, images & videos. Users can comment,
share & support (+1) interactions.

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Advantages:
• Circles, a key Google+ feature, allows for better
targeting.
• Content targeting results in high click-thru rates &
an engaged social following.
• Integration into search results.
• Google+ status updates & content people have
endorsed with +1 now appear in organic search
results on Google.com.
• Add the +1 button to your site and blog so people
can easily share your content with friends and help
your pages rank better.

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• A combination of “Web” and “Log”.
• Began in 1999
• An interactive regular newsletter,
posted on a website.
Categories:
• Personal: mixture of a personal diary, opinion posts
& research links.
• Business: a corporate tool for communicating with
customers or employees to share knowledge &
expertise.

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Update
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
RSS
Alltop
AddThis
MuckRack
Tweetake
Listen
& Connect
Monitter
TweetGrid
Mr. Tweet
Twitter Karma
Refollow
Twellow
Wefollow
Image
Tube Mogul
Ustream
JustinTV
Twitcam
Blip.TV
Twitpic

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Top 10 social media marketing
tips for translators

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1. Be respectful.
2. Respect confidential content.
3. Apply your common sense.
4. Be human first.
5. Copyright applies.
6. Stay focused.
7. Get to know your community.
8. Brand yourself well.
9. Use your real name.
10.Monitor your name.
Marketing tips

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"Realize that the social
media success equation
isn't big moves on the
chess board, it's little
moves made ” every
day that eventually ” add
up to a major shift."
- Jay Baer

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Questions?
More Information?
Latitudescoach.com
info@latitudescoach.com

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marcela@latitudescoach.com
MarcelaJenney
marcelareyes
latitudescoachblog.com
www.latitudescoach.com
mjenney

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