2014 Nielsen Research confirms Portland Maine Radio is a powerful marketing medium for Maine Small business.

1. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
THINGS SMALL BUSINESS OWNERS NEED TO KNOW ABOUT PORTLAND MAINE RADIO

2. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
91.3%
Of Adults in Southern Maine Listen To Radio Each Week
1

3. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
2
0%
20%
40%
60%
80%
100%
AM/FM
Satellite
Audio Source: AM/FM Remains The Dominant Form of Radio Listening In Southern Maine

4. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
Adults In Southern Maine Listen To The Radio All Day…Every Day
3
0%
10%
20%
30%
40%
50%
60%
70%
6am-10am
10am-3pm
3pm-7pm
7pm-12m
Weekend

5. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
Age Distribution: 18-54 Year Olds Are More Likely To Be Radio Listeners Than The General Southern Maine Population
4
0%
5%
10%
15%
20%
25%
18-24
25-34
35-44
45-54
55-64
65+
Radio Listeners
Population

6. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
5
Working Mothers in Southern Maine Are
More Like To Listen To Radio Than Watch Television
32.2%

7. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
Income: Radio Listeners Are More Affluent Than The Southern Maine Population
6
0%
5%
10%
15%
20%
25%
>$30k
$30k-$39k
$40k-$49k
$50k-$75k
$75k-$99k
<$100k
Radio Listeners
Population
Household Income

8. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
7
Internet Shoppers in Southern Maine Are
More Like To Listen To Radio Than Watch Television
14.3%

9. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
Employment Status: Radio Listeners Are More Likely To Have A Full Time Job Than The Southern Maine Population
8
0%
10%
20%
30%
40%
50%
60%
Full Time
Part Time
Retired
Homeaker
Radio Listeners
Population
Employment Status

10. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
Education: Radio Listeners Are More Likely To Have A College or Post-Graduate Degree Than The General Population of Southern Maine
9
5%
7%
9%
11%
13%
15%
17%
19%
College Degree (2yr)
College Degree (4yr)
Post Graduate Degree
Radio Listeners
Population
Highest Level of Education Attained

11. Portland Maine Radio
www.PortlandRadioGroup.com
Source: Nielsen: Scarborough 2014
THINGS SMALL BUSINESS OWNERS NEED TO KNOW ABOUT PORTLAND MAINE RADIO