How to use newly discovered features to create value for sponsors of Online and Virtual Events. A refresher on why sponsors love data and how to use it sell your sponsorship.

1. How to Generate Sponsorships &
Revenue from your Online Event
Presented by Larry Weil
larry@thesponsorshipguy.com

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Insight: Research shows
that relevant emails drive
18X more revenue than
broadcast emails.

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Pro Tip: Encourage your
team to repost or forward
content. Wide
dissemination is key

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Pro Tip: Consider a Digital
Event Bag.
www.digitaleventbag.com

11. The Value of
Complete Attendee
Profiles
argeted messaging, special offers, and
communications.
• Improve education content programming.
• Foster two-way communication with attendees.
• Provide more data and insights to marketing
and sales.
• Deliver more value to exhibitors and sponsors.
• Better track event performance and ROI.

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16. Old Way
• Web Traffic
• Clicks, views,
time on site
• Social
Measurements
• Facebook,
Instagram,
Twitter
(followers-likes)
• Demographics
• Age, Gender,
Income
• Attendance
• Total number in
attendance
New Way
• Audience Alignment
• Insights – values, goals,
lifestyle
• Level of Engagement
• What engages them? How
do they engage? What are
they saying and doing?
What content and activities
do they engage with and
why?
• Volume, Frequency and
Scale
• You have proved
alignment, now give them
quantity
• Cost Per vs. other
channels

17. General:
“Women are the
largest buying
segment in the
country”
Specific:
“Our event is primarily
composed of
professional women of
color who are focused
on advancement in their
profession and are tech
savvy”
Using Data to Close Deals

18. How Data is
Captured:
• Online and Mobile
• Pre-event, on-site, and post
event
• Social Media
• Event Apps
• Online Registration – Profiles
(Ticketing)
• Email Surveys and Opens
• Tracking Tags and Pixels