2. 1. Catchment Analysis of Big Bazaar Pattom.
Identifying the potential area.
Identifying the current walk-in's from the catchment.
Identifying the gap in catchment walk-in’s
2.Analysis of Consumer profile of Pattom catchment.
3. Analysing the instore customer feedback .
4.Identifying the action plan for improving walk-in’s.
3. Sample Universe
The Sample Universe includes all the existing and
potential customers of Trivandrum district .
Sample Unit
The Sample unit includes all the existing and
potential customers of pattom catchment.
Sample Size
The sample size of customers which would be
considered for the research is 4000 for in store
analysis and 2000 for the catchment.
4. Area 21,912 Sq Km
Population 32,34,707
Urban population 11,20,000
Male 15,69,917
Female 16,64,439
Male & Female Ratio 1000:1060
Literacy 89.28%
Density of Population 1475 per Sq Km
Taluk 4
Block 10
Towns 5
Corporation 1
Municipalities 4
Source: census 2001
7. Kazhakutam :. Techno park is situated at this location.
Having 170companies and around 25000 employees.
Medical College :A considerable population of
Maldivians and a large number of working professionals
resides near Medical college.
Sreekaryam : Commercial centre as well as huge
residential area.
Uloor, pongamoodu: basically residential areas.
Akkulam : Base southern air command
8. ZONE-1
SREEKARYAM PONGAMOODU ULLOOR
MANKUZHY RES. ASSN ARCHANA NAGAR RES ASSN PRASANTH NAGAR RES ASSN
EAST KARIYAM RES ASSN BAPPOJI NAGAR RES ASSN ULLOOR AKKULAM RES ASSN
GANDHIPURAM RES ASSN JANA SHAKTHI RES ASSN ULLOOR GARDENS
CHEKKALAMUKKU KARIYAM RES ASSN PRIYA DARSHINI NAGAR RES ASSN NEERAZHI LANE RES ASSN
BRIDGE LANE RES ASSN
KAZHAKOOTAAM
MAMATHA NAGAR RES ASSN
PALACE NAGAR RES ASSN
10. KESHAVDASAPURAM , NALANCHIRA PARUTHIPARRA MUTTADA,
NEDUMPARAM , AYALIKADA, PARAMBUKONAM,
AMBALAMUKKU, PEROORKADA .
Nalanchira : residential area which have a large NRI belt
Paruthippara –Ambalamukku : Large residential area
belongs to upper-middle class (3.6lakhs AND 10lakhs pa)
Muttada : High residential area primarily belongs to the
mid-middle class (Income Between Rs15000 AND Rs 30000 pm ) and the
upper –middle class.
Peroorkkada: Centre for commercial activity.
Zone 2 Catchment Details
11. ZONE-2
MUTTADA NALANCHIRA MANNANTHALA
GREEN VALLEY RES ASSN SOWPHAGYA RES ASSN PRANAVAM NAGAR RES ASSN
MUTTADA RES ASSN PAROTTUKONAM RES ASSN
GANDHI NAGAR RES ASSN GREEN VALLEY RES ASSN
GREEN GARDENS RES ASSN ANUPAMA NAGAR RES ASSN
PARAYATTIL RES ASSN BENEDIT NAGAR RES ASSN
SANATHOSH NAGAR RES ASSN BHAGATH SINGH NAGAR RES ASSN
VIKAS NAGAR RES ASSN CHATHIYODU NALANCHIRA RES ASSN
THOPPIL NAGAR RES ASSN CHENCHERRY RES ASSN
ASWARYA NAGAR RES ASSN
AMBALAMUKKU PEROORKADA KESAVADASAPURAM
AMBALAMUKKU RES ASSN RADHAKRISHNAN LANE RES ASSN PILLAVEEDU NAGAR RES ASSN
BHAGAVATHY NAGAR RES ASSN MG NAGAR RES ASSN NSP NAGAR RES ASSN
GC NAGAR RES WELFARE ASSN MAR IVANIOUS RES ASSN
DEVI NAGAR RES ASSN
VIVEKANANDA NAGAR WELFARE
ASSN
DURGA NAGAR RES ASSN LEKSHMI NAGAR RES ASSN
GSS NAGAR RES ASSN KAILAS NAGAR RES ASSN
INDRA NAGAR RES ASSN DEVI RES ASSN
CHEMPAKASSERY RES ASSN
ANADA NAGAR RES ASSN
AISWARYA NAGAR RES ASSN
KESAVADASAPURAM RES ASSN
SAPHALYA NAGAR RES ASSN
KORAKULAM RES ASSN
13. Nanthancodu: Area consisting of mid- middle class
(income between Rs15000 and Rs 30000 per month)
Nanthancodu – Devaswam board junction: Area
consisting of upper-mid class (3.6lakhs and 10lakhs pa) and upper
class customers(above 10lakhs pa)
kowdiar- upper-mid class and upper class consumers.
In this zone there are about 35to 40 apartments , and
stores like Style plus, De option, Baby shop, Narmada
shopping complex and grand bazaar are located.
Zone 3 Catchment Details
14. ZONE 3
KURAVANKONAM NANTHANCODU DEVASWAM BOARD
KAIRALI NAGAR RES ASSN GV NANTHANCODU RES ASSN ARANYA RES ASSN
KURAVANKONAM RES ASSN CLIFF VALLEY RES ASSN
TEACHERS LANE RES ASSN NANTHANCODU WATTS LANE RES ASSN
VIKRAMAPURAM RES ASSN NALANDHA RES ASSN
YMR RES ASSN
WEST CLIFF RES ASSN
KOWDIAR SASTHAMANGALAM PMG/ VIKAS BHAVAN
PANDIT COLONY RES ASSN JANVILLA NAGAR WELFARE ASSN
VIKAS BHAVAN POLICE QUTRS RES
ASSN
NETHAJI BOSE ROAD RES ASSN SHANKAR LANE RES ASSN OBSERVATORY COMPOUND GOV QURTS
MAHARAJA RES ASSN MANGALAM LANE RES ASSN
KOWDIAR GARDENS RES ASSN THAMPURAN NAGAR RES ASSN
KOWDIAR GARDENS ASSN TEMPLE JUNCTION RES ASSN
RP LANE RES ASSN KOCHAR ROAD RES ASSN
HARIHAR NAGAR RES ASSN
GOKUL NAGAR RES ASSN
AMBALAMUKKU RES ASSN
16. KUMARAPURAM: This area Closer to Medical college and
consist of a large number of doctors along with other
professionals and Maldivians
KANNAMULA. This area consist of a majority of working
class people who belong to the Mid-Middle class and in small
numbers even the Lower Middle Class. (INCOME Rs 7500 to Rs 15000
pm )
POTTUKUZHY JN: Areas nearer to Pottukuzhy and Law
College Jn. are filled with Mid-Middle and Upper-Middle Class
People.
17. ZONE- 4
KUMARAPURAM PATTOM KANNAMOOLA
PADINJATTIL RES ASSN ADARSH NAGAR RES ASSN AVITTAM ROAD RES ASSN
POTHUJANAM ROAD RES ASSN CHALAKUZHY ROAD RES ASSN
THOPPIL LANE RES ASSN CHITRA NAGAR RES ASSN
GANDHI SMARAKA NAGAR RES
ASSN
GOWRESHA PATTOM RES ASSN
KIZAKKE PATTOMM RES ASSN
LIC LANE RES ASSN
MARAPPALAM GARDENS RES ASSN
POTTAKUZHY RES ASSN
RAJALEKSHMI NAGAR RES ASSN
PLAMOODU
PUSHPA NAGAR RES WELFARE ASSN
TPJ NAGAR RS ASSN
MN LANE RES ASSN
18.
19. Zone 1 % Contribution Zone3 % Contribution
Kazhakutam 5.18 Kurvankonam 0.5
Sreekaryam 8.74 Kowdiar 2.43
Pongamood 3.88 Nanthencode 1.62
Ulloor 5.66 Sasthamangalam 0.65
Medical college 6.63 PMG 1.46
Akkulam 1.46 Vellayambalam 0.97
Karyavattom 1.2 Kunnukuzhi 0.49
Technopark 0.81
Parotukonam 0.49
Total 34.05 Total 8.12
Zone2 % Contribution Zone4 % Contribution
Nalanchira 7.28 Pattom 10.68
Kesavadasapuram 10.28 Pottakuzhy 2.45
Muttada 0.97 Plamood 0.65
Mannanthala 4.21 Kumarapuram 2.1
Ambalamukku 2.27 Murinjapalam 0.49
Peroorkada 3.72
Paruthipara 0.97
Total 29.7 Total 16.37
Green Belt Zone Red Belt Zone
20. Zone 3- Is a very thickly populated area with a
numerous house holds (7000-8000 ) & around
40 apartments . But our walk-ins' from this
catchment is only 8.12% of the total store walk-
in’s.
Zone4- Having high density population (6000-
7000house holds), but our contribution towards
store walk-in’s only 16.37 of the total store
walk-in’s.
