1. International Business Dept.
International Presentation Evaluation -- Practice of International Business
Group Names: #______:
____________,______________,______________,____________,_________
Topic: ________________________________________________________ Date:
__________
Organization Comments
• The presenter gave a clear, interesting Yes Somewhat No
introduction & explained the
presentation purpose
• Presenters worked as a team and Yes Somewhat No
understood the complete presentation.
Content (Export Theory & EIMSO)
The presenter related information to
course concepts (e.g. theory and Yes Somewhat No
exercises) that were understandable
in an executive business setting.
M1: Company Situation Analysis:
Company International Strategy
Yes Somewhat No
Porters Five Forces Analysis
SWOT +T Analysis
Effective summary with key findings.
M2: Country Selection Yes Somewhat No
Country Economic Factors
End User Segment Factors
Use of Secondary Research
sources.,
M3: Market & Company Sales
Potential
Yes Somewhat No
Top Down/Bottom Up Estimation
Export Method Analysis
Competitive Analysis
Regulatory/Legal Analysis,
Infrastructure, Culture and
Administrative factors.
M4: Entry Mode, Distribution and Yes Somewhat No
Marketing
Entry Mode Analysis
Distribution Analysis
Initial Marketing and Promotion
Strategy
Logistics & Shipping Analysis
Estimated Profit & Loss Analysis
Final summary and recommendation Yes Somewhat No
was clear and delivered with
confidence.
I especially liked Areas for improvement are
Overall, I rate this presentation as: (circle one number)
Excellent 10 9 Good: 8 7 Needs Improvement: 6 5 4
College of Management Rev 1.0