Lanita Withers Goins

Greensboro/Winston-Salem, North Carolina Area United States

Staff Writer

Advertising / Marketing / PR

I am an engaging and strategic leader with a proven record of crafting communication messages that reflect the power, prestige and promise of an organization. I’m fluent in digital communication strategies and adept at meshing new media tools with tried-and-true storytelling. A writer, copywriter and editor with more than a decade of experience, I have a diverse editorial portfolio that covers topics from academic research to entrepreneurship for magazines, newspapers, websites, social media platforms and other forms of print and online publications. I’m an advocate for brand journalism and am able to distill and communicate the story of an organization in compelling and measurable...