Rick Pullen - Never Bore Your Reader
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It doesn’t matter how much you innovate in publishing if you haven’t learned how to tell a great story — with attitude. Great editorial breeds financial success. Never lose sight of that. Also remember, you can’t be all things to all readers. So go narrow and go deep. Then pay close attention. Your publication must evolve along with your readers. This is a roller coaster ride you share on the same set of tracks. True magazine innovation happens in editorial, and magazines must always evolve — carefully and deliberately. Nothing is stagnant.
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Rick Pullen - Never Bore Your Reader
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