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Website Formulas
of the Conversion Scientist™
         Brian Massey
    Conversion Sciences, LLC
        Tweet Something
          @bmassey
What You Will Learn
18 concepts that will shake the very foundations
of your idea of a website

18 ways to make your website more successful

18 ways to piss off your competitors
Founder of Conversion Sciences
Consultant
National Speaker
Author Your Customer Creation Equation
Labwear Fashion Model


       @bmassey
Don’t Think. Know.
                  Training
     Conversion Catalyst Consulting
     PPC Landing Page Optimization
           Video that Converts
                 Analytics
             Visitor Personas
Feared by Competitors Across the Internet
                @bmassey
@bmassey
http://www.sxc.hu/profile/silegl69
Boosted Sales by 30%
http://www.flickr.com/photos/proimos/
http://www.sxc.hu/profile/TWS
Now through a single, unified user interface,
design, order, provision and control cloud
services with the ability to modify decisions as
  needed to ensure the satisfaction of your IT
  goals. This is the new IT.
www.MyConversionLab.com
http://www.flickr.com/photos/marksetchell/
http://www.sxc.hu/profile/Gastonmag
http://www.sxc.hu/profile/gravityx9
http://www.sxc.hu/profile/Marzie
http://www.sxc.hu/profile/Marzie
50% Off US Dollar Bills from the
   Leader in Dollar Resales
50% Off US Dollar Bills from the
   Leader in Dollar Resales

Enter Your Credit Card Number

Your Name

Your Address

Your Security Code

The Expiration Date
http://www.flickr.com/photos/ironrodart/4265327611/sizes/o/in/photostream/
Shipping and handling costs were too
   high.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wasn’t ready to
   purchase the product




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper wanted to compare
   prices on other sites.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
Product price was higher than the
   shopper was willing to pay.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
The shopper just wanted to save
   products in his cart for later
   consideration.




Forrester Research, May 2010, Understanding Shopping Cart Abandonment
Reply to All
http://www.sxc.hu/profile/mokra
Learn how to apply
• Your Conversion Lab
• Marketing Batteries
• Visitor Tripwires
• Blogs that Erupt
• Backwards Landing Pages
• Checkout Cholesterol
• Social Homing Beacons




www.CustomerCreationEquation.com

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Lander Academy: Brian Massey's Unexpected Formulas

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