Join our webinar as we'll take you the through the array of possibilities for learning videos + the best practices that leading L&D practitioners use to deploy video.

1. ACCELERATE LEARNING PERFORMANCE
Creating Effective Learning
Videos In 7 Easy Steps!
Hosted by Lambda Solutions and Limestone Learning

2. Your Host
Paula Yunker
Managing Partner &
Instructional Designer

3. • Actsafe Safety Association
• Alaska Airlines
• Bank of America
• BC Assessment
• BC Hydro
• BC Liquor Distribution Branch
• Government of BC
• Health Shared Services BC
• Prospera Credit Union
• The City of Calgary
• UBC
• Vancouver Coastal Health Authority
Partial Client List

4. Agenda
• Benefits of using video in
learning
• Types of learning videos
• Learning video best practices
• 7 easy steps for creating
learning videos
• Q & A
• Favourite video resources

5. Question
Why do you watch videos?
Type your answer in the question box.

6. Did You Know?
• A person watches a video on a
computer, on average for 2 min.; on a
smartphone about 2 to 3 min.
• ½ of all employees view YouTube
videos for work-related information at
least 1X/week; nearly ¼ of them daily.
• Employees are 75% more likely to
watch a video than to read
documents, emails or web articles.

7. Question
As a learner, what are some reasons you stop
watching a video?
Type your answers in the question box.

8. Benefits of Using Video for Learning
Engaging
Easily customized
Accessible
Cost-effective
Scalable Shareable

9. Question
How are you using video in your organization?
Type your answer in the question box.

10. Types of Learning Videos

11. Types of Learning Videos
• Demonstration
• Talking head
• Scenario and simulation
• Animation
• Interactive
• 360 degree
• Learner generated

12. Demonstration Videos
Screencast video
• A recording of a computer
screen with audio narration;
can include call-out boxes.
• Excellent for teaching
software functionality,
filling out a form, etc.

13. Screencast Example

14. Demonstration Videos
Tutorial video
• Recording a live demo.
• Can include a split screen
showing both the live demo
and slide deck.
• Different camera angles are
helpful in giving a better,
more detailed view than in
person.

15. Tutorial Example

16. Talking Head Videos
• Features one or more people
talking to the camera and
engaging directly the learner.
• Relies on the speaker’s words
to convey the message.
• Typically quick, easy and
inexpensive to make.

17. Talking Head Video Example

18. Scenario and Simulation Videos
Scenario videos
• Learner is presented with a job- or
life-related situation.
• Characters act out the situation to help
better understand the way a situation
should be handled.
• Examples: sales calls, patient
interactions, difficult conversations,
tech support processes, etc.

19. Scenario Video Example

20. Scenario and Simulation Videos
Simulation videos
• Allow learners to view/practice
tasks and processes in lifelike
situations.
• Use models or virtual reality.
• Useful where live situations would
be too dangerous.
• Examples: pilot flight simulators,
medical simulations, dangerous
equipment, etc.

21. Simulation Video Example

22. Animation Videos
• Uses text and graphics to tell a
story.
• Takes some technical and artistic
know-how to create.
• Very effective for engaging
learners.
• Types include: illustration,
cartoons, whiteboard, motion
graphics and stop motion.

23. Illustration Animation Video Example

24. Cartoon Animation Video Example

25. Whiteboard Animation Video Example

26. Motion Graphics Animation Video Example

27. Stop Motion Animation Video Example

28. Interactive Videos
• Blends user interaction and digital
video together.
• Uses clicks, touches or taps for the
interaction.
• Interaction examples: assessment,
hotspots, questions, drag and drop.
• Encourages interaction and
engagement throughout the video.

29. Interactive Video Example

30. 360 Degree Videos
• Also called immersive or
spherical videos.
• Video is recorded in all directions
for a 360 degree view.
• Need a special camera or
multiple cameras.
• The learner controls the viewing
direction.

31. 360 Degree Video Example

32. Learner Generated Videos
• Created by learners for others.
• Lets learners share thoughts, ideas,
creativity and messages.
• Great for capturing job information
and practicing new skills.
• Can be as powerful as formal
learning videos.
• Can flip the classroom by
incorporating these videos.

33. Learner Generated Video Example

34. Question
As a learner, what are some reasons you stop
watching a video or “tune out”?
Type your answers in the question box.

35. Learning Video Best Practices

36. Learning Video Best Practices
• Plan ahead
o Define your objective
o Know your audience
• Know how to use your gear/tools
o Choose the right one(s).
o Practice makes perfect.
• Segment content carefully
o Segment content into easily digestible
chunks.

37. Learning Video Best Practices (cont.)
• Keep it short and relevant
o Shorter is better.
o 1 to 7 min. is best for retention.
• Provide advance organizers and
other visual/verbal cues
o Let learners know where they are and
what they will be learning.
o Use on-screen text, symbols, colours,
contrast, audio to highlight
information and direct attention.

38. Learning Video Best Practices (cont.)
• Keep the video engaging
o Use relevant and useful graphics and visuals.
o Create an engaging story.
o Consider what would hold learners’
attention.
• Use music thoughtfully
o Avoid lyrics; keep sound low to avoid
distraction.
o Choose music that reinforces key messages,
influences mood and/or adds energy.

39. Learning Video Best Practices (cont.)
• Give the learner control
o Include search and navigation tools.
o Easiest form of control – the pause
button.
o Learners can proceed at their own
pace.

40. 7 Easy Steps for Creating Effective Learning Videos

41. 7 Easy Steps for Creating Effective Learning Videos
1. Define your learning objective
2. Choose a topic
3. Create a storyboard and script
4. Record the video
5. Edit the video
6. Incorporate QA/client review feedback
7. Produce and share/distribute the video

42. Video storyboard example
Source: Berkely Advanced Media Institute | https://multimedia.journalism.Berkeley.edu/tutorials/video_filming_tips/

43. Food for Thought…
“The best videos will always be the
ones that grab your attention, make
you think, make you laugh, or cry, or
elicit an emotion – and make you
watch till the end.”
Source: Berkeley Advanced Media Institute
website

44. Question
What are you going to apply as a result of
investing one hour of your time today? What
action(s) do you intend to take
Type your answer in the question box.

45. #
Questions

46. The Next Webinar Lambda Is Hosting
Live Lambda Lab:
Zoola Analytics: Accessing All Your Data
With Derived Tables
Date: Tuesday, June 18th
, 2019
Time: 10 AM PT | 1 PM ET
https://go.lambdasolutions.net/zoola-analytics-accessing-all-data-with-derived-tables

47. Contact
Paula Yunker
Managing Partner &
Instructional Designer
pyunker@limestonelearning.com
1-888-463-8489

48. #
Thank You!

49. TOLL FREE +1.877.700.1118
EMAIL INFO@LAMBDASOLUTIONS.NET
WWW.LAMBDASOLUTIONS.NET