5. Ads. Means…
A way of
communication
.
A way of reaches to
all types of sector.Provide Information &
creates awareness
6. Definitions….
• “Advertising is any form of paid non-personal
presentation of ideas, goods or services for the purpose of
inducting people to buy.”
- Wheeler
• “Advertising is a paid form of non-personal presentation
of ideas, goods or services by an identified sponsor.”
- Richard Buskirk
7. History say…
First printed ad in English-
1477 by William Caxton
16th cen.-
Personal Ad.
1631
17th-18th cen.- printed
Ad. - Merchant
22. Purpose of Advertising
Delivering the proper message to customers
To convince customers that that company’s services and
products are best.
Enhance the Image of Company
To hold existing customers
24. Conclusion
• Do you advertising conscious or unconscious
way?
• How would you choose the best media to
promote your advertisement?
25. References…
• ANAND, SHAMBHAVI. Bollywood steals show on
celeb ambassadors’ list. 1 nov. 2016. 23 feb 2020
<https://m.economictimes.com/industry/services/a
dvertising/bollywood-steals-show-on-celeb-
ambassadors-list/articleshow/55167789.cms>.
• Franke, Avery M. Abernethy and George R. "The
Information Content of Advertising: A Meta-
Analysis." JSTOR,Journal of Advertising Vol.25.2
(1996): pp.1-17.
