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Market




                   Consumers                 Exchange          Producers

Objective:         Total Utility1 Maximization              Total Profit2 Maximization




              Demand Theory                                 Supply Theory
            (Consumers’ p.o.v.)                           (Producers’ p.o.v.)




                                            Price
                                          Mechanism




                                          Equilibrium
                                            Qd=Qs




                             Price Equilibrium          Quantity Equilibrium
                             Market Price               Quantity bought and sold
                                                        or traded




1
    Utility = Satisfaction
2
    Profit = Revenue-Costs

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Demand and Supply

  • 1. Market Consumers Exchange Producers Objective: Total Utility1 Maximization Total Profit2 Maximization Demand Theory Supply Theory (Consumers’ p.o.v.) (Producers’ p.o.v.) Price Mechanism Equilibrium Qd=Qs Price Equilibrium Quantity Equilibrium Market Price Quantity bought and sold or traded 1 Utility = Satisfaction 2 Profit = Revenue-Costs