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Demand and Supply
- 1. Market
Consumers Exchange Producers
Objective: Total Utility1 Maximization Total Profit2 Maximization
Demand Theory Supply Theory
(Consumers’ p.o.v.) (Producers’ p.o.v.)
Price
Mechanism
Equilibrium
Qd=Qs
Price Equilibrium Quantity Equilibrium
Market Price Quantity bought and sold
or traded
1
Utility = Satisfaction
2
Profit = Revenue-Costs