2.  Turn off or Vibrate Cell Phones
 Facilitator
 Chisa D. Pennix-Brown, MBA
 Name & Business Industry
 Think about the goals you have for 2013
 How you can INCORPORATE blogging into
your strategy?
 Is blogging the RIGHT thing for your company?

3. What is a Blog?
 Started in 1994
 1997 The Term Weblog was
coined
 1999 Blog was coined
 2010 Technorati revealed that
35% of bloggers were making
money from their blogs

4. The Ideal Online Cycle

5. The 4 U’s of Business Blogging
 Usefulto the Reader.
 Create Urgency.
 Convey Unique Ideas.
 Be Ultra-Specific.

6. The Purpose of the Blog
Blog Draws Traffic to your Site
Social Networks Promotes the Brand
Shows Personality
Video Provides Daily Content
Attract New Customers
Engage Customers0
Email
Additional Promotion Tool
Gives a visual to customers
Use for testimonials & on blog
Generate New leads
Contact with existing clients
Automatically send each blog
Ability to personalize messages

7. Blogging Principles
 Know Your Audience
 Make content Attractive with Titles &
Content
 Write for the people but don’t forget
search engines
 Get to the point
 Use plain language (unless its genre
specific)
 Write in a conversational tone, but be
professional
 Proofread your post

8. What Blog Should You Use?
 Wordpress
 Tumblr
 Blogger
 Posterous
 Blogger
 Blog.com
 Typepad
 Jux
 Blogetry
 LiveJournal

9. What to Blog About?
 New products & services
 Employees
 Accolades in the community
 Local Initiatives
 Community Service
 Sales, Coupons, Discounts
 Solving Problems
 Company Values
 Community Events
 Holidays
 Customers

10. Monetize Your Blog
 Add Affiliate links
 Sell space to advertisers
 Sell your products
 Create contests
 Have customers send in photos

11. Blogging Future 2013 & Beyond
 Increase in Professional
Bloggers
 Increase in Corporate
Brands blogging to
insulate marketing
 Increase in blogs for
bloggers
 Increase in blogs on
websites
 Increase in social media
sharing

12. Thank You for attending
 Any Questions ??????
 Special Thanks to:
 GTCC Small Business Center
 Contact Me:
 Chisa D. Pennix-Brown, MBA
 Info@LadyBizness.com
 336-809-8851