According to European Digital Agenda Action 59 "Prioritise digital literacy and skills in the 'New skills for jobs' flagship", these seminars are planned to promote graduate students empowerment trough digital literacy. In particular seminars' content is focused on personal web reputation, engagement of relevant communities, and planning of web marketing or social-media marketing strategies.

1. (S)mar(T)keting Se01 Ep01
European Digital Agenda and Action 59: Prioritise digital
literacy and skills in the 'New skills for jobs' flagship
Web reputation and personal branding: theories,
strategies and a tool-kit
Rimini 09/30/2013

2. It’s my job

3. My web reputation
Linkedin
Academia.edu
Googling me
Twitter: @vbazzarin
2 projects: #Tagbolab and #Placevent

4. #Tagbolab
The medium is the community (?)

5. #Placevent

6. Part I
European Digital Agenda and Action 59
METHOD
● Framework analysis
● Keywords
● Collective storytelling

7. Framework (I)
Fonte: Osservatorio Nazionale del Turismo 2008

8. Framework (II)
Fonte: Osservatorio Nazionale del Turismo 2008

9. Test 1
Now it’s up to you…
A) you have 10 minutes to find information about average
digital skills of your generation;
B) you can collect them in a 1 minute slide show;
C) so you have 4 minutes to select #keywords, relevant
sources and information to tell us something new;
D) we’ll rate your performance.

10. Results
Keywords:
- digital skills of university students (paper)
- abilità informatica generazioni
- digital online skills (France, UK business)
- digital young generation (business UK 16-
24 years old)
- chinese generation digital skills (paper)

11. Keywords (part I)
#digitalagenda
#skills
#neeliekroes
#tourism
#brand
#place
#socialmedia
#reputation
#network
#community
#personalprofile
#profile
#jobseeking
#informationseeking
#languages
#translation
#content
#ranking
#rating
#twitter
#Facebook
#Linkedin
#statistics
#data

12. Digital Agenda for tourism

13. This video looks at how both social media and mobile
technology has impacted the travel industry specifically.

14. Digital Agenda Action 59
Make digital literacy and skills a priority of the "New skills for new jobs" Flagship
to be launched in 2010, including the launch of a multi-stakeholder sectoral
council for ICT skills and employment to address demand and supply
aspects.
What is the problem ? A changing labour market
With the European labour market radically changing it is clear that new skills will be needed for the jobs
of tomorrow. Shortage of adequate skills in some sectors or occupations already co-exist with
unemployment across the EU.
Why is EU action needed ? IT training is crucial
All EU people must have access to IT training as acquiring digital skills can help people in getting new
employment opportunities.
What has the Commission done?
The 'New skills for new jobs' flagship was adopted in November 2010 making digital literacy and skills a
priority.

15. The future is in your hands

16. Digital divide in tourism

17. Venice

18. Storytelling
1. Content → #keywords
2. Tools → #socialmedia
3. Share it! → #community

19. Storify

20. #Rimini

21. Wordpress

22. Test 2
Now it’s up to you again
A) you have 10 minutes to create a story board;
B) you can use the tool you prefer to tell us in a 1 minute
slide show;
C) so you have 4 minutes to select #keywords, relevant
sources and information, images to tell us something new;
D) the community will rate your performance and the best will
be included in the story of this seminar

23. Part II
Web reputation and personal branding:
theories, strategies and a tool-kit
METHOD
● Framework analysis
● Keywords
● Collective storytelling

24. Framework: case history

25. Framework: case history

26. #epicfail

27. Parody

28. Test 3
Now it’s up to you again
A) How your social media reputation is like?
B) Volunteers to be googled and visited in Linkedin and
Facebook
(you have 3 minutes to check your profile)

29. Personal branding
Fonte: http://www.bitrebels.com/social/9-steps-to-better-personal-branding-infographic/

30. Video CV

31. Test 4
Now it’s up to you again
A) you have 5 minutes to choose a place, your 3 keywords
and 2 opinion leaders about this place web reputation;
B) you should tell us the result of your work and the
community will decide which is most effective picture

32. Smart City Exhibition

33. e-Tourism

34. Valentina Bazzarin
Dep. Political and Social Sciences
Temporary researcher
Valentina.bazzarin@unibo.it
@vbazzarin
www.unibo.it