1. Wassup: Micro target groups

2. Basic principle

3. Classical approach Brand Large tartget group Large media spendings

4. Micro target group Brand Smaller media spendings Small target group… … with a wide reach

5. Why target micro groups?

6. 1. For the viral effect - online

7. 1. For the viral effect - offline

8. 2. To persuade influencers

9. 3. To make the message extra relevant

10. 4. To communicate on a very personal level

11. Why micro target groups are good for your clients