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L’impresa culturale e il fundraising

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che cos'è un' impresa culturale? in momenti di crisi, in cui i fondi per la cultura sono dimezzati quale il ruolo del Fundraising? e cosa significa fundraising?

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L’impresa culturale e il fundraising

  1. 1. L’IMPRESACULTURALE E ILFUNDRAISINGWafaMkadem
  2. 2. Che cos’è un’ Impresa?• Art.2082 del codice civile:« E’ imprenditore chi esercita professionalmenteunattività economica organizzata al finedella produzione o dello scambio di beni o diservizi»• Art.2555 del codice civile:«Lazienda è il complesso dei beni organizzatidallimprenditore (2082) per leserciziodellimpresa»
  3. 3. È un’impresa di produzione e distribuzione specializzatanelle performing arts quali teatro, musica, opera, danza, enelle arti visive in riferimento a gallerie, musei, biblioteche ealtri beni culturali.Questa nozione in senso lato si estenderebbe per includerele industrie culturali (cinematografica, discografica,produzione di musical, editoriale, artigianato), e i media(radio, televisione, giornali e periodici).
  4. 4. IDENTITA’MissioneVisioneATTIVITA’ FUNZIONEProgettazioneProduzioneRiproduzioneDistribuzione• Tutela protezione econservazione• ValorizzazioneCULTURALE• F. educativa• DilettoSOCIALE• Incide del 7,3% sull’economiaglobaleECONOMICAELABORAZIONESTRATEGIA
  5. 5. Museo secondo l’• Art.2:“Il museo è un’istituzione permanente senza scopodi lucro, al servizio della società e del suosviluppo; è aperto al pubblico e compie ricercheche riguardano le testimonianze materialidell’umanità e del suo ambiente: le acquisisce, leconserva, le comunica e, soprattutto, le espone afini di studio, educazione e diletto”.(Queste organizzazioni non profit hanno bisogno di supporto esterno oltre a
  6. 6. FUND RAISING
  7. 7. Henry RossoJ.M GreenfieldM.NortonFurlanetto(critica comica)È l’insieme delle attivitàstrategiche destinate alreperimento di risorseeconomiche, materiali, umane etecnologiche atte a garantire ilmantenimento e lasopravvivenzadell’organizzazione NP e arendere efficace il suooperato, la sua missione e larealizzazione dei suoi obiettivi.
  8. 8. In Italia, ifundraisersono donnefra i 36 e i50anni40% di lorolaureate42% conmaster dispecializzazioneCon unaconcentrazione alta aLazio eLombardia
  9. 9. www.festivalfundraising.it
  10. 10. Varie forme di fundraising• Il mecenatismoAttualmente si tratta di unatto altruista da parte di unbenefattore che diversamentedal collezionista (compra erivende faccendo profitti)sostiene il beneficiatocoinvolgendosi nelle decisionima senza aspettativeeconomiche.Caterina dei Medici e« les petits rien d’une femme »
  11. 11. Un atto filantropico che nelcaso di donazione di un benemobile necessita una atto diapprezzamento.Donazioni
  12. 12. SponsoringÈ un sostegno materiale efinanziario durante undeterminato evento , èregolato da un contratto frasponsor e sponsee.In contracambio lo sponseeoffre una visibilità al logo delcosidetto.
  13. 13. Erogazioni liberaliSono delle liberalità indenaro a favore delsettore pubblico o privatoNP.Sono oneri deducibili dalreddito (Irpef) o detraibilidalle imposte sul reddito(IRES), a seconda delsoggetto erogato: personafisica o giuridica.
  14. 14. Fundraising onlineÈ presente su googletramitesociale : google grantsforse lo sarà per il campoartistico: google project artSu vari social networkgrazie al marketing virale eal web 2.0:linkedinVari forumFacebookFlickrYoutube,…e sul sito stesso delmuseo.
  15. 15. Affidare la gestione delle impreseculturali non è lasoluzione, sensibilizzare la gente ecoinvolgere più persone in retepotrebbe essere la soluzione.
  16. 16. Grazie perl’attenzione

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