Video Saved the Orientation Stars:
Our 60 Day Journey from Groupies to Video Production and Social-Media Assessment Rock Stars
Lea Susan Engle :: Melissa Edwards :: Chance Medlin
Texas A&M University Libraries
41st Annual LOEX Conference :: Nashville, TN
librarylea.com/loex2013 #resgames
1. Video Saved the Orientation Stars:
Our 60 Day Journey from Groupies to Video Production and
Social-Media Assessment Rock Stars
Lea Susan Engle :: Melissa Edwards :: Chance Medlin
librarylea.com/loex2013 :: #resgames
May 2013
2. Learning Objectives
• Understand twelve key issues essential to the
creation of a positive, effective, and popular
outreach video.
Pre-Production
Creative
Production
Nitty Gritty
• Leave the session with an action plan and
concrete strategies to “make it happen” in
your own community.
LOEX
May 2013#resgames
15. Production: Movie Timeline
March 26- Cinematic Research
April 26- Pitch to SWAMP
May 7- Storyboard meeting with SWAMP
May 8- Location walkthrough with Director
- Costume shopping
May 9- Filming Day #1 (Evans Lobby)
May 10-Filming Day #2 (Cushing Library,
Medical Sciences Library, Policy Science &
Economics Library, Map & GIS Library)
May 11- Katniss-Graduation,
May 12- Filming Day #3 (Annex, Evans)
May 14- Filming Day #4 (West Campus Library)
June 28- Viewing of Rough Cut
July 17- Delivered final cut to Fish Camp
July 31- Premier at Fish Camp
August 2- 500 hits on Howdy Guide in month of
August
LOEX
May 2013#resgames
APR
JUNE
MAY
JULY
MAR
AUG
26. LOEX
May 2013#resgames
If you believe in yourself enough
And know what you want
You’re gonna make it happen
Mariah Carey
Hinweis der Redaktion
LEA
MELISSA
LEA
Determine need ConsistencyGate counts and circ are solid, students are using the library, but all those seniors who say wish they would have known about service (ask a lib, ill, research guides)
Audience Dream audience, enthusiastic, attentive, trapped in a roomOverwhelmed and nervous5000 new, 65% of incoming, 1000 returning student orientation leadersNot everyone has an opportunity like Fish Camp – you need to adapt to the audience and opportunities on your campus
TimingNot working on assignment Not even on campus yetNot the time for database instruction (if there ever is one, which is debatable at loex)
Learning ObjectivesAffective changesShow space in all six librariesHighlight servicesIntroduce peopleWanted to connect them with library in three waysAt camp with video and in-person q&a afterOnline with LibGuide link on wristband – cliffhangerIn library – orientation promoted at camp, free shirts promised
