1. SCVNGR@Penn State5/26/11 Jeff Kirchick University Specialist @jeffreykirchick jeff@scvngr.com scvngr.com

2. 1,500+ Institutions Building on SCVNGR And growing quickly!

3. The Decade of Games Social Layer  Connections Last decade All about connections Facebook’s Open Graph Construction is over Game Layer  Influence Next decade All about influence No set foundations Construction has just begun (and we’ll all be involved)

4. How do I play? It’s very easy, very quick and very fun.

5. How it works The SCVNGR player experience, start-to-reward! Go to a place Do branded challenges there Earn points and unlock badges Share with friends Unlock a reward Show screen to redeem reward!

6. Trends to be captured by brands Merges social, mobile and game to motivate, engage and sell

7. Colleges & Universities

8. Examples + casual adoption & everything else in between Orientation Alumni Athletics Admissions

9. SCVNGR @ Boston University

10. “ I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community. “ Kenneth Elmore Dean of Students @ Boston University

11. Events

12. @Orientation

13. @Athletics

14. Campus Tours

15. Introduce Campus Traditions & Culture

17. @Alumni

18. Everyday

19. Students Share Their Stories with Friends

20. Jeff Kirchick jeff@scvngr.com 617-640-0225