LOLA iWave 4/20 - November

4/20 #iWaveLola
Take your November.ly dose creativity November 2012

4/20
iWave
Lola, Madrid, November 2012

#iWaveLola
lunes 3 de diciembre de 2012

4/20 #iWaveLola
November 2012

4/20 #digitalization content

#Online
Creative campaigns for inspiration in the web

#Digital
Usage of the modern digital technology in the real life

#Social Media
Trendy implementation of social networks in the marketing mix

#Inspire
Raise your brain activity

Busy times


4/20 #iWaveLola
November 2012

#Online


Google Ingress: A Global Alternate Reality Game
4/20 #iWaveLola
November 2012

Ingress begins with a series of training missions designed to orient new players. Quickly it introduces you to its quirky lexicon. Around town you will ﬁnd various "portals";
the point of Ingress (at least so far) is to control them. To control portals you have to "hack" them, which is akin to a check-in on Facebook or Foursquare. Hacking portals
rewards you with various items, the most important of which are portal keys and resonators.

View it here: http://bit.ly/TdMX8m Source: cNet


Pinterest launches holiday campaign calendar
4/20 #iWaveLola
November 2012

The calendar will live at holiday’s pinterest.com and be

promoted within Pinterest, on its blog, and on its Facebook

and Twitter feeds (Paid ads aren't a part of the mix). The

campaign was developed in-house, though the company

doesn't yet have a formal marketing department.

View it here: http://bit.ly/WryCX8 Source: Creativity Online


TV Safety
4/20 #iWaveLola
November 2012

TVsafety.org was created to educate the public on the

growing danger of TV tip-overs and present safe solutions to

protect families.

View it here: http://bit.ly/U7l1Ew Source: Awwwards


Dumb Ways to Die
4/20 #iWaveLola
November 2012

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and

social media. Viewed: 25 million times in YouTube for 10 days

View it here: http://bit.ly/SkN3Ok Source: AdsOfTheWorld


Google Translate: Music Translate
4/20 #iWaveLola
November 2012

A student idea to promote Google Translate in a different and creative way. Student project created at Forsbergs School of Design and Advertising, Stockholm, Sweden.

Created by Jacob Björdal, Isaac Bonnier, David Rinman & Jim Nilsson.

View it here: http://bit.ly/Yiyxu3 Source: YouTube


4/20 #iWaveLola
November 2012

#Digital


Projecteo: A Tiny Instagram Projector
4/20 #iWaveLola
November 2012

Brining the power and popularity of Instagram to physical

objects is a growing trend and this seriously cool little

Kickstarter project is jumping on the bandwagon of other

Instagram Kickstarter projects in the funding pipeline … It’s

called ‘Projecteo’ and is perfect for techno-geeks and hipsters

alike, it’s a tiny Instagram Projector powered by a single LED

that can project 6 Instagram photos from a single old-school

35mm slide ﬁlm, making all your digital photography tangible

once again.

Do you like Instagram? Follow

@lolamadridlola

@ilchacho

@fbosch

@nicgcal

@panchocassis

@sevillajuan

View it here: http://bit.ly/UVQLL7 Source: Digital Buzz


Nissan: Voice Driver Installation
4/20 #iWaveLola
November 2012

Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan

GP where people turn up to race with the power of their voice … A week after that, it will be open to the world, with anyone connecting live online to race from their desktop

at home or from literally anywhere via the special iPhone app, with everyone competing to win the World GP event! I love this. Created by TBWA.

View it here: http://bit.ly/TpFd5R Source: Digital Buzz


Air France. Music Sky
4/20 #iWaveLola
November 2012

Exclusive pieces of music are hidden in the clouds, and can ﬁnd them and enrich your playlists by lifting your iPhone up to the sky.

From Paris to Tokyo passing through Buenos Aires, the sky in every region has its own tracks. Discover something new on every journey !

View it here: http://bit.ly/TYQKFG Source: Air France


HayTag: The World's Smartest Pet Tag
4/20 #iWaveLola
November 2012

Think of HayTag as “dogtag 2.0” - a better way to keep pets safe and secure using smartphones and a new long-range and lightweight wireless technology. With HayTag, pet

owners quickly locate a lost pet and get alerts when a pet leaves (or enters) a designated area. Owners can immediately organize a lost pet search among other HayTag users

with their smartphones. And none of this requires invasive microchips or costly GPS collars.

View it here: http://bit.ly/V84GEa Source: indiegogo


The world’s first retrofit, networked washroom gaming system
4/20 #iWaveLola
November 2012

The Captive Media system consists simply of a

hi-definition screen, fitted at eye level above

the urinal, where it commands the full attention

of the user. When not in active use, it plays a

mixture of adverts and content from one of our

twelve ‘PTV’ channels.

View it here: http://bit.ly/TpRKq6 Source: Captive Media


4/20 #iWaveLola
November 2012

#Social


2012 US Presidential Campaign: The most “Social-Media” Election Ever
4/20 #iWaveLola
November 2012

The 2012 presidential elections in the USA was definitely

the first social media political elections across the globe.

Now, with the rapid development of the web and

technology, when digital sources help people sharing

their choices in all fields, the winner is the one who

manages to establish its strong presence on the web, be

it a consumer brand or a president. Since digital is now

the most powerful media to influence the opinions of the

digital-savvy, tech-embracing public, from the “digital”

point of view, the election was destined to be won by not

Mitt Romney but Barak Obama, who dominated on the

web as a result of a well-thought digital promotion policy.

There you go with the most popular
social media sources of the elections:
http://bit.ly/UnArH2
http://bit.ly/Ql9wej
http://bit.ly/SooYVd

Source: Popsop


Diesel: The Pre-Internet Shoe with a Call to Disconnect.
4/20 #iWaveLola
November 2012

The brand is encouraging its fans to get disconnected from their social media life for at least

three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and

you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to

complete the challenge faster,” calls Diesel.

View it here: http://bit.ly/Tg9SQD Source: Popsop


The 36 Faces of Facebook Fans.
4/20 #iWaveLola
November 2012

You experience them every day, but you just probably haven’t thought to

categorize them like this, well, our friends at Soap have and here they are for

your enjoyment! Introducing the 36 Faces of Facebook Fans, and in-depth study

into the 1 Billion Facebook Fans and their social actions which have lead them

to be stereotyped with names such as: The Firsty, The Hater, The Clinger, The

Sticky Keyboard and the Techno-Noob!

View it here: http://slidesha.re/ToDKxB Source: Digital Buzz


Coca-Cola Adopted Content Marketing With Their New Website
4/20 #iWaveLola
November 2012

Through seven years of change in SEO

and web trends, the corporate site was a

stopover for employees and investors to

get up-to-date information on company

affairs. Now, Coca-Cola is making a

smart move by repurposing the website

to drive a new corporate site called

Coca-Cola Journey. But how smart are

we talking?

View it here: http://bit.ly/WrD7Rs Source: Weidert Group


Social Media Revolution Video v4 2012
4/20 #iWaveLola
November 2012

Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created

by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array

current statistics…

View it here: http://bit.ly/UVS2lC Source: Digital Buzz


4/20 #iWaveLola
November 2012

#Inspire


Grolsch Celebrates the Art of “Unbottling” Beer Internationally
4/20 #iWaveLola
November 2012

The Dutch beer brand, well known mostly due to its distinctive bottle with a swing-top cap which eliminates the need for an opener, for the ﬁrst time in its history held

a special event celebrating the art of beer opening — Grolsch Swing-top Open World Championship.

View it here: http://bit.ly/UMrfu4 Source: Popsop


Windows 8: The Live Tile Experiment
4/20 #iWaveLola
November 2012

Windows 8 have really been stepping up their game recently and this PR Stunt / Experiential activity is no exception. When unsuspecting Oslo (Norway) residents

passed by ‘fake’ building, which appeared to have a lively party inside, they were given an exclusive preview of the windows live experience … with an interactive “Live

Tile” in the middle of the street.

View it here: http://bit.ly/WQM7EG Source: Sketch Events


Ogilvy. Pirate Recruitment
4/20 #iWaveLola
November 2012

Today young web designers need to buy very expensive application suites in ﬁle supposed to be the wanted application suite. For free. But when the web

order to create. So they are more tempted to download these suites on illegal designers downloaded it, they didn't found the new suite. They found a much

pirate websites. To prevent them from not only becoming criminals but also stronger offer: a job opportunity at Ogilvy.

wasting their creativity in the numbness of unemployment, we've uploaded a

View it here: http://bit.ly/TlFeWh Source: YouTube


15 Years of Creative Bravery. BETC and Canal+
4/20 #iWaveLola
November 2012

Stéphane Xiberras, President and CCO of BETC Paris, will talk about creative has produced for Canal+ includes Cannes Lions 2012 Grand Prix Winner "The

bravery at the 2012 Eurobest festival, and show examples from his 15 year Bear", "March of the emperor" and "The Closet" that was the most awarded TV

long collaboration with French broadcaster Canal+. Some of the work BETC commercial in 2010.

View it here: http://bit.ly/TpHMVC Source: YouTube


Cartier. Winter Tale
4/20 #iWaveLola
November 2012

Something about panthers and a winter wonderland seems to just work for Cartier. Last year, the luxury

jewelry brand unveiled an opulent short ﬁlm featuring the brand's emblematic animal. Called "L'Odyssee

de Cartier," the ﬁlm was a heavy, sparkly journey through Cartier's history and the world.

View it here: http://bit.ly/QG2SAJ Source: Creative Online


Quote of the month

“Reality is
merely an
illusion,
albeit a very
persistent
one.”
Albert Einstein


Hello. Hola.
LOLA lives in Madrid. To us, the capital of
all Latins. If you want to connect and ﬁnd
out about what's happening inside the
walls, pop in for a chat and a coffee; or
simply become a fan, follower or a viewer
of any of the channels listed at the bottom.
Very easy and very very 2.0!

Calle del Marqués de Cubas, 4
28014 Madrid
Tel.: +34 917 89 33 50
lola-madrid.com


LOLA iWave 4/20 - November

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