Noman Ali - Monetization: The Social Grappling Hook - LOGIN Conference 2012 - 9/26/2012

1. Monetization:
The Social Grappling Hook
Noman ALI
CEO, Peanut Labs

2. The Future of Monetization is in Flux
• FB Credit System change
• Solomo revenue potential
• Leveraging gamers to monetize real
world actions

3. Take Alternative Monetization to the Next
Level In Spite of The Uncertainty
• Get to know your audience
• You have a large group of users interacting with your
site
• They are engaged
• They have opinions, interests and time
• Target and Optimize Offerings
• Provide A Better user experience for improved results

4. Target to maximize monetization opportunities
MMO Gamer: Average Casual Gamer
• Male • Female
• 15-30 Years Old • 16-45 years Old
What we know about them: What we know about them:
• Most 20-30 year old males have an income • This group usually makes the purchasing
but no children; spend more on themselves. decision for the household, brands want to
• 15-20 year olds might not have an income hear from them!
yet, but will be joining that group. • This group has resources to participate in
• Many are still in school, so they often don’t high paying offers.
have access to a credit card. • Brands are eager to advertise their
products and offer special deals and sales.
So What?:
Monetize with free options, like surveys, since So What?:
users don’t have credit cards. This is an Monetize with exclusive deals and fun
opportunity to monetize users who otherwise shopping experiences for high RPU.
couldn’t pay.

5. Add Alerts and Notifications For Even
Better Results
Major Sports-Related Game Publisher Experience
After Placing A Targeted Survey Alert on their Game
Launcher (25 days before and after an alert)
- Traffic up 33%
- Total Revenue up 27%
- Total Clicks up 29%
- Completes up 30%

6. Alert example:

7. Measure, Learn and Optimize with Direct
Offers
Publisher Direct Offer Experience

8. Replace underperforming assets such as
banner ad space
• Dynamic banner showcases the top CPA (cost per action campaigns) and
gives users the opportunity to earn virtual currency for free while
participating in-game.
• Content is based on a call to action with a relevant reward.
• This better user experience means better results.
• One of our clients, a major gaming portal, experienced a 120% uplift as
compared to impression based ad banners.

9. Banner Ad Space Examples

10. Conclusion – Amp up your alternative
monetization and see meaningful results
Know your audience
Target for relevance
Measure, Learn and Optimize
Use Alters and Banners
Replace underperforming campaigns

11. THANK YOU
For more information please contact me:
Noman ALI
noman.ali@peanutlabs.com
CEO, Peanut Labs