A brief background on one of my role models, AdRoll Operations Specialist Jessica Matos, in the tech and communications industry.

1. Meet Jessica
Matos
AdRoll Operations Specialist
Twitter: @adtechjess
Images by Yemi Adewunmi

2. What is Ad-Tech? What does Jess do?
Definition:
“Ad operations is typically a
department within a digital content
publisher, adnetwork, ad technology
provider (such as a rich media
vendor or an ad server) or
adagency. They may fall under sales
organization, information
technology, or may be a separate
entity.” -admonsters.com
● Jessica is currently a Global
Ad Operations Lead for Netflix.
● She would describe herself as a
“Bi-lingual Media enthusiast
with a strong passion for
digital marketing solutions, Ad
Operations and Media.”

3. What others have to say about Jessica?

4. What others have to say about Jessica?

5. @AdTechJess and @lmalikanderson
Similarities:
● Both Black and in
communications
● Both active on Twitter, trends
● Easy to talk to/ collaborate
with
● Versatile, collaborative
● Similar interests- Blackness in
tech, Afro-Latinidad
● Both follow Zahira Kelly-
Cabrera on Twitter
Differences:
● I identify as a man and/or
fluid in gender. Jessica
identifies as a woman.
● Jessica is more detail oriented
while I am more vision
oriented.
● I am great at getting involved
but Jessica is way better at
managing her time than I am.
● Jessica is more focused on
strategy while I emphasize
creation

6. What I learned from following Jess on Twitter?
● Before following @AdTechJess, I did not know what Ad-Tech
or AdRoll Operations was.
● The communications sector of tech still isn’t diverse.
● Communicators and content creators are a large part of
the tech industry too!
● Lastly, I need to develop a consistent routine for myself
and stick to it.