This webinar discusses global partnerships in the context of the LMG project and other global health projects, delivered by Eva Ros, the Sr. Technical Advisor for Global Advocacy and Partnerships

1. Creating Shared Value through Partnerships
Eva Ros June 13, 2012

2. Objectives
• Explain the concept of partnerships as defined and
used in U.S. Government (USG) projects
• Provide examples of MSH and other organizations’
partnerships
“We are witnessing an unparalleled opportunity for innovative, large-
scale private sector partnerships to achieve meaningful results in
global development.”
– USAID Administrator Raj Shah, June 27, 2011

3. Outline
• Background information
• Definition of partnerships
• LMG Project’s approach to partnerships
• Lifecycle of partnerships
• Partnership examples
• Q&A

4. Background information1
1987 UN’s commission presented definition of sustainable development (SD)
1992 Earth Summit in Rio; World Business Council on Sustainable
Development and Business for Social Responsibility (BSR) established
1990s Negative business practices pushed companies into SD (e.g. Nike,
and Shell) -> Adoption by companies of SD into corporate social
responsibility (CSR) efforts & emphasis to triple bottom line
2000 UN Global Compact and USAID’s Global Development Alliance
(GDA) launched
2002 World Summit in Johannesburg, aka “Partnership Summit”
2003 Emerson introduced concept of blended value proposition
2004 Porter introduced concept of shared value
1Ross, Susan Rae. Expanding the Pie: Fostering Effective Non-Profit and Corporate Partnerships. Sterling, VA: Kumarian
Press, 2012

5. Background information
2011 Porter and Kramer’s concept of creating shared value refined and
defined as “policies and practices that enhance the competitiveness of a
company while simultaneously advancing the economic and social
conditions in the communities in which it operates. Shared value creation
focuses on identifying and expanding the connections between societal
and economic progress.”2
Evolving Approaches3
Philanthropy Corporate Social Creating Shared
Responsibility Value (CSV)
(CSR)
2 Porter, Michael, and Mark Kramer. “Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation
and Growth.” Harvard Business Review (Jan-Feb 2011): 6.
3 Porter, Michael. “Creating Shared Value: The Path Forward.” FSG Leadership Summit, Boston, MA. 31 May 2012

6. Definition of partnerships
• USAID
o Partnerships started as charitable contributions/private philanthropy
o Have evolved to “focus on the core business interests of private firms
and their long-term corporate social responsibility goals.” - Global
Partnerships (GP) Division in the Office of Innovation and Development Alliances (IDEA)
website
• LMG context
o Broad definition
o Any collaborative endeavor that combines resources from the public and
private sectors to accomplish objectives aligned with the LMG project’s
mandate

7. LMG approach to partnerships
The LMG project’s mandate includes proactive engagement of the
donor community and international and national stakeholders from
the public and private sectors to:
• generate additional support and commitment from stakeholders;
• promote evidence-based tools and methodologies;
• leverage additional resources to sustain the investment already
made; and
• build greater momentum for stronger leadership, management and
governance practices; capable, competent and empowered health
managers and leaders; and greater country ownership.

8. LMG approach to partnerships
• Develop overall partner engagement strategy (PY1)
o Identify stakeholder groups (PY1)
o Conduct stakeholder analysis (PY1)
o Conduct further analysis within stakeholder groups to
prioritize engagement (PY2 – PY5)
• Develop and implement individual stakeholder
engagement strategies (PY2 – PY5)

9. LMG approach to partnerships
• Stakeholder groups identified for further analysis and partner
engagement prioritization
o USG: focus on USAID/W and Missions but also includes State
Dept, MCC, CDC, and HHS
o Other donors: includes multi-/bilateral agencies and foundations
o Businesses : local/international private sector, for profit
o NGOs/CSOs/FBOs/non-profits: includes competitors/collaborators
o In-country decision-makers and beneficiaries: officials/staff in
ministries, universities, professional/training associations; health
managers/leaders

10. LMG approach to partnerships
Building infrastructure and resources needed to identify
and maintain multiple partnerships (PY1 – PY2)
• Manual (will include templates, tools and guidance on
partnership development, concepts, budgets, MOUs,
performance metrics, reporting templates and cost share)
• Webinars, case studies and success stories
• Partnership prospectus (initial one focuses on private sector;
other stakeholder versions to be developed later)
• Resources on dedicated partnership section of LMG web portal
• Common repositories of information
• Technical assistance for field-based partnerships and teams
• Identify and secure funding for staffing structure

11. Lifecycle of partnerships
• Identification & selection
o LMG partner identification and prioritization criteria developed
• Scope & build
o Define and negotiate agreement, structure, systems to
implement work plan
• Manage & maintain
o Implement work plan; regular communication
• Review & revise
o Evaluate partnership effect using performance metrics;
modify/end partnership as needed

12. Partnership Example: MSH in Peru
USAID-funded Healthy Communities and Municipalities (HCM) II Project
2008-2010: Partnership with Barrick Gold
Corporation to transfer HCM II tools and
methodologies in order to contribute to the health
improvements in the La Libertad region.
2010-2015: Partnership with Cementos Lima to
implement “Improving our health in South Lima”
program whose objective is to improve maternal
and child health. HCM II also transferred its tools
and methodologies to Cementos Lima’s corporate
social responsibility organization, Asociación
Atocongo. This 5 year intervention will work in
more than 500 rural communities in Peru.

13. Partnership Example: MSH in Uganda
USAID-funded STRIDES for Family Health (STRIDES) Project
(proposed partnership with Proctor & Gamble’s Children’s Safe Drinking Water Initiative)
Proposed partnership
between MSH
STRIDES Project, CDC
and P&G to integrate
health and hygiene kits
into ANC and delivery
services to improve
uptake of these
services as well as
improve hygiene
behaviors at household
level.

14. Partnership Example: Yale’s GHLI in Tanzania
A partnership between Coca-Cola, the Global Fund, the Gates
Foundation, Accenture Development Partnerships, and Yale’s GHLI was
brokered to provide private sector expertise to help the medical product
supply chain in Tanzania go the “last mile.”
GHLI’s role was to “launch a process evaluation to pinpoint ways to make
this successful project even stronger”3 as well as document learnings and
assist in tracking progress.
3 “Yale and Coca-Cola Go the Last Mile.” ELI February 2012: 26

15. Q&A
LMG Contacts:
• Albena Godlove, Director for Global Advocacy and
Partnerships, AGodlove@msh.org, 703-310-3469
• Eva Ros, Sr. Advisor for Global Advocacy and
Partnerships, ERos@msh.org, 703-310-3474
Thank you