Are You in the Game? Harnessing Millennial Learning Strategies to Market Your Library

Title: Are You in the Game? Harnessing Millennial Learning Strategies to Market Your Library Tammy Allgood, Arizona State University Marisa Duarte, Fresno Public Library

Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging Millennial Learners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why gaming? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Millennial learners, instructional needs, and games

What is a game? Mechanics Dynamics Aesthetics Mechanics: The rules and concepts that formally specify the game as a system Dynamics: The run-time behavior of the game as a system Aesthetics: The desirable emotional responses evoked by the game dynamics

Aesthetic Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Elements of a Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Second Life? ,[object Object],3-D online virtual world Created entirely by its membership Avatars represent members Space for social interaction and creativity

Second Life is Not a Game ,[object Object],Offers a space for gaming, rather than being a game in and of itself No objectives No scores No winners or losers No levels No end-strategy Not a controlled environment

Second Life vs. WOW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Game Break! - COOL BEANS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are You in the Game? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fletcher Library Game Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Board Game Online Game (Axl Wise)

Student Comments: Board Game ,[object Object],[object Object],[object Object],[object Object],[object Object]

Student Comments: Online Game ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Courtesy of Karen Grondin, Bee Gallegos, and Aaron Rostad. AZLA 2007

Millennials work in the library! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology is a mirror for how your organization operates.

Hallmarks of unplanned projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Stop, Think, Plan Before You Act! "Plan your progress carefully; hour-by hour, day-by-day, month-by-month. Organized activity and maintained enthusiasm are the wellsprings of your power." (P. Meyer )

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are You in the Game? Harnessing Millennial Learning Strategies to Market Your Library

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Are You in the Game? Harnessing Millennial Learning Strategies to Market Your Library