Seven Steps To An Effective Marketing Plan
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Presentation designed to introduce small business owners to a practical strategic planning process.
![PLANNING ALLOWS YOU TO: ,[object Object],[object Object],[object Object],[object Object],[object Object],If there is ONE SURE THING you can do to be sure your business moves in the right direction, it is HAVING A PLAN. WHY PLAN?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Seven Steps To An Effective Marketing Plan
- 1. SEVEN STEPS TO AN EFFECTIVE MARKETING PLAN March, 2009 Linda K. Carlisle, President THE SMALL BUSINESS MARKETING DEPARTMENT, LLC 630.886.3629 – www.the-mktg-dept.com
- 3. WHAT ARE THE ESSENTIALS OF THE PLAN?
- 5. SWOT ANALYSIS strengths weaknesses opportunities threats INTERNAL TO YOUR ORGANIZATION EXTERNAL TO YOUR ORGANIZATION **What can you do to turn weaknesses and threats into strengths and opportunities? WHAT ARE THE ESSENTIALS OF THE PLAN? LEVERAGE THESE! DEFEND AGAINST THESE**….
- 7. COMPETITIVE SWOT WHAT ARE THE ESSENTIALS OF THE PLAN? COMPETITORS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS YOUR COMPANY COMPETITOR A COMPETITOR B COMPETITOR C COMPETITOR D COMPETITOR E COMPETITOR F Etc…… Visit competitive websites. Research where, how, and how much they are advertising. Be clever. Call customer service departments and ask questions.
- 12. NETWORKING ACTION PLAN SPECIFICALLY DESIGNED TO ACHIEVE YOUR OBJECTIVES PUBLIC RELATIONS & ADVERTISING PERSONAL SELLING & SALES TOOLS DIRECT MARKETING INTERNET & WEBINARS WHAT TO DO….WHAT TO DO….
- 14. Take time to EVALUATE how you’re doing AGAINST PLAN at least once a q uarter … Staying focused on the BIG PICTURE is the single best thing you can do to accelerate growth. FINAL WORDS…..
- 16. USE SOMETHING YOU HEARD HERE TODAY… TOMORROW! Linda K. Carlisle, President THE SMALL BUSINESS MARKETING DEPARTMENT, LLC 630.886.3629 – www.the-mktg-dept.com