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The Skills Marketers Have and the Skills Marketing Departments Want

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If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain data-driven, content-based full funnel marketing to an old-school ad man?

Modern marketing jobs are equal parts creative and technical. To stay competitive, it pays to master an ever-evolving set of skills. But how do the skills you learn (or teach yourself) compare with what employers are looking for?

To help you strategically develop the skills you need to further your career, LinkedIn and HubSpot researched how marketers’ skills compare to employers’ needs. The results show more disconnect than you might imagine.

Veröffentlicht in: Marketing
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The Skills Marketers Have and the Skills Marketing Departments Want

  1. 1. For a closer look at the skills marketers have and the skills companies want, download the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” bit.ly/LIMarketingSkills Tech SEO/SEM Marketing Digital & Online Marketing Marketing Campaign Management Financial Services SEO/SEM Marketing Digital & Online Marketing Marketing Campaign Management Marketing Campaign Management SEO/SEM Marketing Channel Marketing Education Retail Digital & Online Marketing SEO/SEM Marketing Relationship Marketing Marketing Demand Generation SEO/SEM Marketing Digital & Online Marketing Manufacturing 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 The skills companies want from their new marketing hires varies from industry to industry. Below are the top three skills sought after in recruiter marketing searches on LinkedIn for the technology, financial services, education, retail, and manufacturing: Pg 1 A Deep Dive into Today's Most In-Demand Marketing Jobs THE MARKETING SKILLS HANDBOOK + Data-driven report by LinkedIn & HubSpot To help answer these questions, HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from LinkedIn’s own platform. The result is the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” The data revealed how highly companies value SEO skills and how often marketers list the skill on their LinkedIn profiles. See how the skills marketers have match up with the skills companies want: Marketers need more skills than ever, thanks to the rise of search, social media, mobile, marketing technology, and more. Which raises the questions: Are today’s marketers keeping pace with the skills they need to do their jobs at a high level? Do marketers have the skills that companies and recruiters want in their new hires? Is there an alignment or disconnect between these companies and the marketers they want to hire? Skills Marketing Departments WANT in 2015 Skills Marketers Actually HAVE in 2015 Social Media Marketing Digital & Online Marketing Marketing Event Management Database and Direct Marketing Market Research & Insights SEO/SEM Marketing Channel Marketing Marketing Demand Generation Marketing Campaign Management 1 2 3 4 5 6 7 8 9 SEO/SEM Marketing Digital & Online Marketing Marketing Campaign Management Channel Marketing Marketing Demand Generation Social Media Marketing Relationship Marketing Market Research & Insights Marketing Event Management 1 2 3 4 5 6 7 8 9 The Skills Marketers Have & The Skills Marketing Departments Want Skills Marketing Departments WANT in Your Industry...

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