If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain data-driven, content-based full funnel marketing to an old-school ad man? Modern marketing jobs are equal parts creative and technical. To stay competitive, it pays to master an ever-evolving set of skills. But how do the skills you learn (or teach yourself) compare with what employers are looking for? To help you strategically develop the skills you need to further your career, LinkedIn and HubSpot researched how marketers’ skills compare to employers’ needs. The results show more disconnect than you might imagine.

1. For a closer look at the skills marketers have and the skills companies
want, download the new ebook, “The Marketing Skills Handbook:
A Deep Dive Into Today’s Most In-Demand Marketing Jobs.”
bit.ly/LIMarketingSkills
Tech
SEO/SEM Marketing
Digital & Online Marketing
Marketing Campaign Management
Financial Services
SEO/SEM Marketing
Digital & Online Marketing
Marketing Campaign Management
Marketing Campaign Management
SEO/SEM Marketing
Channel Marketing
Education
Retail
Digital & Online Marketing
SEO/SEM Marketing
Relationship Marketing
Marketing Demand Generation
SEO/SEM Marketing
Digital & Online Marketing
Manufacturing
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The skills companies want from their new marketing hires varies from industry
to industry. Below are the top three skills sought after in recruiter marketing searches
on LinkedIn for the technology, financial services, education, retail, and manufacturing:
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A Deep Dive into Today's Most
In-Demand Marketing Jobs
THE MARKETING
SKILLS HANDBOOK
+
Data-driven
report by
LinkedIn
&
HubSpot
To help answer these questions, HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from
LinkedIn’s own platform. The result is the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most
In-Demand Marketing Jobs.” The data revealed how highly companies value SEO skills and how often marketers list the skill
on their LinkedIn profiles. See how the skills marketers have match up with the skills companies want:
Marketers need more skills than ever, thanks to the rise of search, social media, mobile, marketing technology, and more.
Which raises the questions: Are today’s marketers keeping pace with the skills they need to do their jobs at a high level?
Do marketers have the skills that companies and recruiters want in their new hires? Is there an alignment or disconnect
between these companies and the marketers they want to hire?
Skills Marketing
Departments
WANT in 2015
Skills Marketers
Actually HAVE
in 2015
Social Media Marketing
Digital & Online Marketing
Marketing Event Management
Database and Direct Marketing
Market Research & Insights
SEO/SEM Marketing
Channel Marketing
Marketing Demand Generation
Marketing Campaign Management
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SEO/SEM Marketing
Digital & Online Marketing
Marketing Campaign Management
Channel Marketing
Marketing Demand Generation
Social Media Marketing
Relationship Marketing
Market Research & Insights
Marketing Event Management
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The Skills Marketers Have &
The Skills Marketing
Departments Want
Skills Marketing
Departments WANT
in Your Industry...