If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain data-driven, content-based full funnel marketing to an old-school ad man?
Modern marketing jobs are equal parts creative and technical. To stay competitive, it pays to master an ever-evolving set of skills. But how do the skills you learn (or teach yourself) compare with what employers are looking for?
To help you strategically develop the skills you need to further your career, LinkedIn and HubSpot researched how marketers’ skills compare to employers’ needs. The results show more disconnect than you might imagine.