Indulge your marketing sweet tooth with this fun exploration of LinkedIn’s powerful matched audiences functionality. Learn how it can sharpen your targeting.

1. Scoop up the accounts, prospects, and customers that
matter most to your business with:
Website Retargeting, Contact Targeting, and Account Targeting.
14%
drop in post-click
cost-per-conversion2
French Vanilla: Content Targeting
How to Craft a Gourmet Audience of Contacts
Nurture clients by targeting contacts
across the sales cycle
Repeat customers spend 67%
more than new customers
on average3
On average, customers using LinkedIn Contact Targeting saw:
37%
increase in CTR2
Build customer audiences topped with known
prospects or customers to increase conversions,
retain clients, or win back churned customers.
Chocolate: Website Retargeting
How to Build a Tasty Retargeting Audience
Sprinkle your pipeline with more
conversions by recapturing LinkedIn
members who visited your website
On average customers using LinkedIn Website Retargeting saw:
Retargeted website visitors are
70%
more likely to convert1
30%
increase in CTR2
Sweeten the bottom of your funnel by re-engaging LinkedIn
members who visited your website with custom ad content.
Create custom website
audiences for your campaigns
based on the webpages
LinkedIn members visited.
2. Create a mixture of
audiences to retarget
This JavaScript tag fuels
LinkedIn Conversion Tracking,
Website Retargeting, and
Website Demographics. If you
already have the Insight Tag
installed, skip this step.
1. Add the LinkedIn Insight
Tag to your website
As more LinkedIn members visit
your website, your retargeted
audience segments will grow.
Once the segment reaches 300,
your ads will begin to serve.
3. Watch your
audience grow
Sprinkles
Sprinkles
+70%
Option 1 Option 2
Strawberry: Account Targeting
How to Put the Emphasis on Priority Accounts
Whip up new clients by treating account
decision makers to custom ad content
Customers using LinkedIn Account Targeting saw on average:
Leads nurtured with personalized
content produce a 20%
increase in
sales opportunities4
32%
increase in post-click
conversion rates2
4.7%
reduction in post-click
cost-per-conversion2
Put the cherry on top of your account-based marketing
programs and drive more conversions by targeting the decision
makers at your highest value accounts with tailored ads.
Sources:
1 http://blog.wishpond.com/post/97225536354/infographic-7-incredible-retargeting-ad-stats
2 https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2017/introducing-linkedin-matched-audiences0
3 https://www.inc.com/women-2/easy-ways-small-businesses-can-attract-repeat-customers.html
4 http://www.demandgenreport.com/industry-resources/white-papers/204-calculating-the-real-roi-from-lead-nurturing-.html
Create and upload a CSV
file with up to 300,000
email addresses.
Connect your Marketo,
Oracle Eloqua, LiveRamp,
or Acxiom accounts to
automatically populate
your contact lists.
67%
more
20%
increase
3. Sift your audience
into segments
2. Mix and match with
Company Pages
1. List your accounts
"UsingLinkedIn’sMatchedAudiencesfeatureshasallowedusto
betteralignourPPCcampaignswithsalesbyfocusingonan
accountcentricstrategyvsaleadcentricone.Theresultswesee
throughthesecampaignsgreatlyenablessalestoopendoors &
deepenengagementattargetaccounts."
— Ryan Kelly, Nanigans
— J.P. Rastrullo,
SugarCRM
“Retargeting through LinkedIn has
allowed us to capitalize on our past
site visitors through Sponsored
Content, acquiring leads at a cost
much lower than on other
retargeting platforms."
Upload your account
list to Campaign
Manager to match
your target accounts
against the 13 million
Company Pages
on LinkedIn.
Add filters to your
account list like
Company, Industry,
Job Function, or
Seniority to reach
decisions makers at
your target accounts.
Create a list of the
companies you
want to target with
your campaigns.
Your ideal audience is within reach.
For custom targeting options to reach your
website visitors, contacts, and target accounts,
check out LinkedIn Matched Audiences.
How to Find Your Targeting Sweet Spot