Social media and content marketing are now vital parts of any successfully integrated marketing strategy. These two essential tools are at the nexus of many marketing plans, because they influence search, impact branding, and help drive traffic to your website. Start off 2016 right: Rethink content marketing for your business. Join Jon Lombardo, LinkedIn’s Content Marketing Lead, for a webinar in which he explores how you can create a successful content marketing strategy for your company on LinkedIn. In this webinar, Mastering Content Marketing on LinkedIn, Lombardo will: - Relate real world examples of brands that are doing it right. - Show you how to select content that resonates with your target audience. - Demonstrate how to create a compelling editorial calendar. - Finally, give advice on how to measure success.