We’d like to invite you to an exclusive look at the upcoming product and feature releases from LinkedIn Marketing Solutions. Join Irina Skripnik, Senior Product Marketing Manager, on this live webcast where she’ll walk you through recently released and upcoming product features. Hear the following LinkedIn Marketing Solutions product updates: - A look at 2016/2017 LinkedIn Marketing Solutions themes - Overview of recent feature releases including 1st party data onboarding capabilities, Conversion Tracking, enhanced reporting capabilities and more! - Live Q&A with a LinkedIn Marketing Solutions product expert

1. Questions? Send them via Q&A widget
Recorded? Of course!
Before we get started…
Feedback? Survey will be available at the end of the
webinar

2. Product Direction Update
Marketing Solutions
Irina Skripnik,
Senior Product Marketing Manager, LinkedIn

3. What we’ll cover today…
Why is LinkedIn such a powerful tool for marketers?
What new features are coming soon and in 2017?
Where can you find more resources to get more involved?

4. 4
Connect the world’s professionals
to make them more productive
and successful
LinkedIn’s mission

5. CANADA
11M+
BRAZIL
22M+
EMEA
122M+
SAUDI ARABIA
1M+
SOUTH AFRICA
4M+
INDONESIA
4M+
AUSTRALIA
7M+
USA
118M+
UAE
1M+
CHINA
10M+INDIA
31M+
RUSSIA
5M+

7. LinkedIn Marketing Solutions Mission
Be the most effective platform
for marketers to engage
with professionals

8. STAY CONNECTED AND INFORMED
Your Feed
• Hash tag support
• Content search
• Editing of organic and
Sponsored Content

9. STAY CONNECTED AND INFORMED
Record + Influencers

10. ADVANCE MY CAREER
Learning Solutions

11. Increasing ROI
Expanding
Reach
Increasing
Flexibility
Adding
Proof
Investing in education & knowledge sharing
The evolution of our Ad platform to
focus on:

12. Easily measure and optimize the business impact of your LinkedIn Ads
investment using native attribution tools
Conversion Tracking
ROI
Measurement and
optimization
Targeting Simplification
For more info and to get started go towww.linkedin.com/ads

13. Demographic Reporting Beyond the Click
Rich, easy to use and customizable demographic campaign reporting to
understand who ads resonate with best
ROI
Measurement and
optimization
Targeting Simplification
For more info and to get started go towww.linkedin.com/ads

14. Reach the right customers with Display Ads using your preferred
demand-side platform (DSP) or agency trading desk (ATD)
Programmatic Display
ROI
Measurement and
optimization
Targeting Simplification

15. The not too distant future

16. Sponsored InMail for Self-Service
Brand new self-service channel for marketers to reach professionals in
the most personalized and direct way on LinkedIn
ROI
Measurement and
optimization
Targeting Simplification
For more info and to get started go towww.linkedin.com/ads

17. In-product insights simplify campaign optimization
Campaign Insights & Recommendations
ROI
Measurement and
optimization
Targeting Simplification
For more info and to get started go towww.linkedin.com/ads

18. Easily generate high-quality leads from your campaigns, based on a
variety of calls-to-actions and objectives
In-ad lead gen
ROI
Measurement and
optimization
Targeting Simplification

19. Scale professional reach beyond LinkedIn to high quality destinations
Sponsored Content + Video Beyond LinkedIn
ROI
Measurement and
optimization
Targeting Simplification
For more info and to get started go towww.linkedin.com/ads"

20. Matched Audiences: Email & Company
Target audiences that matter most to your business
• Account Targeting (.csv)
• Contact Targeting (email)
• Marketing Automation
• .csv upload
ROI
Measurement and
optimization
Targeting Simplification

21. Matched Audiences: Website Retargeting
Target audiences that matter most to your business
• Easy to use flow designed for
self-service customers
• Same insight tag as conversion
tracking
• Target entire website or a subset
• Retargeting + LinkedIn
demographic targeting
ROI
Measurement and
optimization
Targeting Simplification

22. Next Generation Campaign Analytics & Insights
Highly customizable reports that deliver value in real-time
ROI
Measurement and
optimization
Targeting Simplification

23. Platform Evolution:
● Simplified UI
● Focus on goals
● Better planning tools
● More accessibility
● Improved creative set-up
ROI
Measurement and
optimization
Targeting Simplification
Evolution of Campaign Manager
Powerful, simple and intuitive tool to reach your marketing goals

24. Q&A

25. Education & Knowledge Sharing
Resources available to help you succeed from novice to advance

26. ©2015 LinkedIn Corporation. All Rights Reserved.