Case Study about Dymo on LinkedIn: Engaging business professionals with a targeted sponsorship Visit marketing.linkedin.com for more success stories.

1. Marketing Solutions
Dymo Italy
Dymo engages business
professionals with their first
targeted sponsorship
Background
Dymo is a leader in innovative office and home working solutions. Dymo’s first ever targeted sponsorship across LinkedIn’s
Polls and Answers combined targeted display advertising and allowed Dymo to reach a professional target audience whilst
aligning them with smarter business working.
Objectives Results
Promote Dymo’s office solutions to professionals on Exclusive sponsorship of the LinkedIn
LinkedIn, specifically the small-to medium-business Administration, Startups and Small Businesses
audience, and drive traffic to Dymo’s website Answers sections achieved a 0.48% CTR
Align Dymo with business by stimulating debate around A number of high quality answers were posted
better business working to the open questions in the Dymo sponsored
Answers section, one received over 150
comments
Traffic to posted questions on Dymo’s Answers
sponsorship was guaranteed by an MPU
showcasing questions across the site, this
delivered 0.83% CTR
4 Dymo branded Polls achieved an average
1.11% CTR; one received nearly 2,000 responses
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2. Strategy
Display advertising to targeted professionals and the
SMB audience across LinkedIn to drive traffic to the
Dymo website
3 month sponsorship of Administration, Startups and
Small Businesses LinkedIn Answers provided contextually
relevant placements, associating Dymo with relevant,
professional conversation
Dymo branded Polls on the Answers section engaged
professionals at scale, encouraging community-driven
knowledge exchange
marketing.linkedin.com
Please contact your sales manager for more information.
©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.