Case Study about British Gas for Business on LinkedIn: Guiding the efficiency debate Visit marketing.linkedin.com for more success stories.

1. Marketing Solutions
Energy 360 on LinkedIn
British Gas for Business guides the
energy efficiency debate at work
Background
Energy 360 from British Gas for Business is a set of services & products designed to help organisations improve their energy
efficiency. Energy 360 provides essential information on cost savings, legislation and corporate social responsibility.
Objectives Results
British Gas for Business wanted to raise awareness of The British Gas for Business LinkedIn Group
Energy 360 amongst business decision-makers, plus attracted Heads of Sustainability, Acquisition
position themselves as experts in the latest energy Managers, Technical Directors and General
management technology by guiding the debate on Managers from across
energy use at work and providing ongoing support. the UK
The sole sponsorship of LinkedIn Answers
“Sustainability” section positioned British Gas
for Business as the industry experts
British Gas for Business generated debate
around energy efficiency and carbon reduction
by seeding questions and encouraging
discussion groups to share their opinions and
views, generating over 20 conversations
LinkedIn Polls achieved 700 responses and
comments from target audiences engaging in
the debate on energy effiency at work
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2. Strategy
Facilitate a dialogue with decision-makers in
medium-to-large companies across the LinkedIn platform
Establish a platform for long-term communication with
existing and prospective customers to post articles, start
discussions and foster debates on energy-related topics
Generate awareness of Energy 360, through homepage
takeovers, text-links and MPUs that deliver high-impact
display advertising directly to target audiences in a work
mindset
©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.