Microsoft BizSpark Case Study
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Case Study about Microsoft BizSpark on LinkedIn: Building 1:1 relationships Visit marketing.linkedin.com for more success stories.
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Microsoft BizSpark Case Study
- 1. Microsoft BizSpark: Technology Building 1:1 Relationships Objective Reach out to startup businesses to offer software development tools and mentoring support Product Partner Messages Results Personalized messages drive new registrations for BizSpark Messages increase trust and credibility in BizSpark program “Because of the interconnectedness of the platform, I was able to personally reach out to targeted individuals who I would not have known otherwise.” – Jacob Mullins, Senior Marketing Manager, Microsoft BizSpark Marketing Solutions 1
Hinweis der Redaktion
- Country: USCompany DescriptionMicrosoft BizSpark gives software startups access to Microsoft software development tools, connects them with key industry players including investors, and provides marketing visibility to help entrepreneurs starting a business. ChallengesBizSpark needed to build one-on-one relationships with decision makers at startup businesses who were in the target audience for the program.SolutionsPartner MessagesWhy LinkedIn?Ability to segment targets by industryPersonal messages delivered directly to LinkedIn user inboxesResultsPersonalized messaging drives awareness and registrations for the BizSpark program.Partner Messages clearly communicate program benefits to targeted LinkedIn members.One-to-one messages help increase trust in and credibility of the program.Quote“Because of the interconnectedness of the platform, I was able to personally reach out to targeted individuals who I would not have known otherwise.” – Jacob Mullins, Microsoft