2. What is your best
social media tip or
story?
(small prizes will be awarded)
3. Social Media – Innovative Techniques
to Improve Your Business Now!
Come and join some experts who live and breathe social media and internet marketing, as we relay some of our
techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you
can implement immediately, and others will give you conceptual ideas about what is possible, and how others have
achieved results.
We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from
the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community
better.
Panelists:
• Kate Alessi, Manager, Financial Services, Google, Inc.
• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com
• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory
• Patrick O'Malley, 617-PATRICK Social Media Training
• You
4.
5. 10 Tips, 10 Minutes
Christopher S. Penn
Blue Sky Factory
#NExpo
23. Twitter Search
• search.twitter.com
–Search for
• keywords that potential customers might say
• competitors names (for their unhappy customers)
• People unhappy with
Copyright 2009 617-PATRICK Social Media Training
7
27. Thanks
Social Media – Innovative Techniques
to Improve Your Business Now!
Come and join some experts who live and breathe social media and internet marketing, as we relay some of our
techniques for using Twitter, LinkedIn, and other sites to improve your business. Some will be practical ideas that you
can implement immediately, and others will give you conceptual ideas about what is possible, and how others have
achieved results.
We will also be practicing the concept of "social media". The panel will solicit ideas on best practices and hot tips from
the crowd, and prizes will be given for some of the best ideas, so bring your best ideas, and make the community
better.
Panelists:
• Kate Alessi, Manager, Financial Services, Google, Inc.
• Joselin Mane, CEO & Founder, LITBeL Consulting, LLC & Founder, BostonTweetUp.com
• Chris Penn, Vice President, Strategy and Innovation, Blue Sky Factory
• Patrick O'Malley, 617-PATRICK Social Media Training
• You
28.
29. What do all of these companies
have in common?
30.
31. What is a TweetUp?
• tweetup (coined 2007 Scott Monty –
Ford)
• n. A real world meeting between two or
more people who know each other
through the online Twitter service.
• n. A live event which has been promoted
primarily on Twitter.
32. Step # 1
Before the event
Pre-Planning, Planning and promoting
41. Line up a event
photographer/
Videographer
(even if its you)
(If a tree falls in a forest and there are no
photographs or video, can you really be sure
that it happened?)
51. Why #RoofUp was such a great success
The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in
Boston, and for the host to become better known in the social media
community.
Sara got what
She wanted
Success depends on the goals of each individual event
52. But its always nice when other
people like it too…
33%
93%
53. Now its the time to:
Post Pictures on Flicker (or venue of choice)
(people love pictures, especially of themselves)
54. Follow up with everyone via Twitter
remember to look at the pics (nametags) if you forgot twitter handles
55. Create, Create, Create
(or just rub in their faces how much fun you had and that they should have been there)
