why Amazon can succeed?

1. Why Amazon can succeed ?
BY：linyong zhong

2. Summary of article
Amazon is the world's largest e-commerce.
In this article, Amazon released its own financial
report, showing that its profits exceeded expectations.
Amazon is challenging the world's number one
market capitalization company-Apple.
Related:reading:https://www.independent.co.uk/ne
ws/business/comment/amazons-stunning-success-
down-to-jeff-bezos-willingness-to-defy-wall-street-
and-take-a-long-term-a7162266.html

3. Point of view
With the development of the internet
and smartphones, and express
logistics systems. Nowadays online
shopping has become a part of
people’s daily life. Compared to
traditional shopping methods, online
shopping enables consumers to
compare multiple products at home,
especially the comparison of price
and quality.

4. Consumer
prefer to
shopping
online, and
some reasons
include:
1. Convenience for consumer
Smartphone and wireless internet are common.
Online shopping can be done at any time and
place. Consumers don’t have to go to the mall,
which can reduce their traffic time. If consumer
have an Amazon account, their shopping progress
will be click and pay. Amazon app also provide
great convenience for their consumers.

5. 2.Price and
choices
Due to e- commerce can reduce fixed
cost which means it can make the price
of goods cheaper than traditional selling.
Also, Amazon has price comparison.
Consumers can buy the good they want
at the lowest selling price.
Diversity of merchandise selection.
Consumers can enter the keywords of the
products of the products they want to
buy in Amazon searching engine, and
then hundreds of items will be displayed
on the screen.

6. 3.Promotion
for student
Amazon prime is Amazon’s premium subscription
service. If consumers subscribe this service, they
can have a free shipping service in Amazon.
Amazon also provide prime student plan for
recent college and university students. Student
only need to pay 50% of the original price so that
they can enjoy the prime service. Especially, they
can have extra 10% to 15% off when they buy
textbooks.
Amazon’s positioning of the student is very
reasonable and successful because students are
younger generations. They are more enjoyable to
shop online.

7. Overview of the
Amazon
From this article and the rapid development of
Amazon. We should have noticed that Digital
marketing is getting more and more important for
marketer or marketing students. At the same time,
e-commerce will continue to grow in the last few
years. How to use social media and digital
marketing will be the fundamental and necessary
skills for us if we want have a bright marketing
career.

8. References
“Amazon Prime for Students.” Amazon.ca: Low Prices – Fast Shipping – Millions of
Items, https://www.amazon.ca/b?ie=UTF8&node=9648404011&tag=googcana-
20&hvadid=208314437009&hvpos=1t1&hvnetw=g&hvrand=81279642538821320&
hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=900073
7&hvtargid=aud-749198100380:kwd-
303249280292&ref=pd_sl_2urpiz7btx_e&hydadcr=875_10117998&gclid=CjwKCAj
wldHsBRAoEiwAd0JybS3IWDX4y0lB5SraEN9-6zoS-
f4MpMMzemgqhC3A80X5XT0GabmctRoCi_oQAvD_BwE.

9. Thank you
for watching