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Ten Trademark Tips for Biz Owners
1.
Ten Trademark Tips
for Business Owners December 14, 2012 Presented by Lindette C. Hassan, Esq. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
2.
What is a
Trademark? Trademarks identify products or services in the minds of potential consumers, and distinguish them from the goods and services of others. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Throughout this presentation, the terms "trademark" and "mark" refer to both trademarks and service marks. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
3.
Tip #1 It
is highly advisable to protect any trademark used in connection with a good or service. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
4.
Tip # 2
When deciding to protect a trademark, it is necessary to determine the level of protection needed. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
5.
Tip # 2
(Cont.) Three Levels of Trademark Protection - 1. Common Law No registration needed Use required Very limited rights Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
6.
Tip # 2
(Cont.) Three Levels of Trademark Protection - 2. State Registration required Use required Renewable Limited rights Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
7.
Tip # 2
(Cont.) Three Levels of Trademark Protection - 3. Federal Registration required Covers the entire United States Renewable Interstate commerce necessary Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
8.
Tip # 3
When choosing a trademark for a good or service, thought should be given to the strength of the mark. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
9.
Tip # 3
(Cont.) Types of Trademarks - Generic Ex: Diet Chocolate Fudge Soda - Descriptive Ex: Security Center - Suggestive Ex: Coppertone - Arbitrary/Fanciful Ex: Xerox; Kodak Generic<Descriptive<Suggestive<Arbitrary/Fanciful Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
10.
Tip # 4
Certain marks cannot be protected or registered as a trademark. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
11.
Tip # 4
(Cont.) Marks that cannot be protected as a Trademark include: - Generic marks - Deceptive marks, including deceptively misdescriptive and geographically misdescriptive marks - Morally or culturally offensive marks - Marks that are confusingly similar or likely to dilute another mark Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
12.
Tip # 5
Certain marks may be registered on the Principal Register only after they acquire distinctiveness. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
13.
Tip # 5
(Cont.) Principal Register - Presumption of ownership - Exclusive right to use the mark throughout the U.S. - Right to receive treble damages - After 5 years of registration, the mark is deemed incontestable Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
14.
Tip # 5
(Cont.) Marks that may be registered on the Principal Register only after they acquire distinctiveness include: - Marks that are descriptive of the products or services for which they are used, or of a quality or feature of those products or services - Marks that are primarily a common surname - Marks that name a geographic place, including most U.S. place names and well-known foreign place names Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
15.
Tip # 5
(Cont.) Supplemental Register - Secondary Register - Same rights as common law, with a few exceptions Eligible to use ® - After 5 years on the Supplemental Register, eligible to reapply for the Principal Register Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
16.
Tip # 6
Make sure the “TM”, “SM”, and ® symbols are used correctly. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
17.
Tip # 6
(Cont.) TM – used on unregistered or state- registered trademarks or service marks SM – used on unregistered or state- registered service marks ® - used only on Federally registered trademarks and service marks Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
18.
Tip # 7
If a business owner plans to sell goods or provide services in interstate commerce, an Intent-to-Use trademark application is advisable. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
19.
Tip # 7
(Cont.) Intent-to-Use Applications - Federal only - Allows business owner to “hold place in line” - Actual use is necessary before registration is granted Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
20.
Tip # 8
It is highly advisable to do a trademark search when deciding upon the name of a business. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
21.
Tip 8 (Cont.)
Trade Name – The name under which a business operates for commercial purposes - Ex: Pepsi Co. It is possible for a Trade Name to infringe on a trademark Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
22.
Tip # 9
When determining whether a potential business name or mark is confusingly similar to another mark, it is necessary to consider: - Spelling; - Pronunciation; - Foreign equivalents; - Long-form words for any acronym or the meaning of any abbreviations; and - The goods or services offered. Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
23.
Tip # 10
Trademark protection/registration is only as good as the business owner wants it to be. - USPTO will stop others from trying to register similar marks - However, business owners need to be proactive to protect their marks Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
24.
QUESTIONS Ten Trademark Tips
for Business Owners © 2011 Fox Rothschild
25.
Contact Information
Lindette C. Hassan, Esq. 610.397.6518 lhassan@foxrothschild.com Ten Trademark Tips for Business Owners © 2011 Fox Rothschild
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