1. “ Moving Paper Processes to More Cost-Effective Online Usage " @Liz_Azyan LGEOResearch.com Local Government Engagement Online Research Birmingham Science Park Aston 22 nd September 2010

2. Why do we need to reduce paper processes?

4. How do you start your day?

5. About 25% of what the people in our world throw away is made of paper. Ref: http://www.listfied.com/15-really-interesting-and-useful-facts-about-paper

6. 198 Ref: www.software-partners.co.uk/index2.php?option=com_content&do_pdf=1&id=88 paper usage facts uk

7. Ref: http://www.listfied.com/15-really-interesting-and-useful-facts-about-paper

11. RAGS make paper PAPER makes money MONEY makes banks BANKS make loans LOANS make beggars BEGGARS make RAGS Ref: http://paperproject.org/paperfacts.html

12. The council paper headlines

13. Office paper waste Each person in an office on average uses 2.5 pounds of paper each week. The average office worker generates between 120 - 150 pounds of recoverable white office paper a year. Americans discard 4 million tons of office paper every year -- enough to build a 12 foot high wall of paper from New York to California. Ref: http://www.lisashea.com/lisabase/aboutme/paperusage.html

14. PAPER COSTS MONEY!

15. … .and not good for the environment!

16. How can we stop using paper to keep records, or distribute information?

17. Cuts costs with effective digital communications

18. Digital communication has forever changed

19. The old way of speaking to citizens has shifted...

20. From Push... Websites, direct mail, radio, TV, streaming audio and video sources …

21. ...to Pull... Search, Blogs, SMS, RSS, cellphone calls …

22. ...to Engagement and Sharing Social, Conversations, Participation, Feedback, UGC

23. Government services used to be discussed only here… This is Camden Council by the way  …

24. ...Now it’s discussed here. By your customers ... Not just your website, local newspaper or communications team !

27. IMPLICATIONS?

31. So is e-mail dead?

32. What happens online?

35. EMAIL COMMS Old school Dead Dull, Boring SOCIAL MEDIA New school Alive Shiny, Exciting

37. SOCIAL MEDIA EMAIL COMMS

39. If they were countries… #3 #1

40. 500 million users http://www.facebook.com/press/info.php?statistics

41. How many people have email? That makes a tad more than one in every five persons on the earth use email 247 billion messages per day means more than 2.8 million emails are sent every second. Ref: http://email.about.com/od/emailtrivia/f/how_many_email.htm

42. How much is a BILLION in time?

43. Metallica 9,017,782 fans Guns n’ Roses 2,542,688 fans

44. So, Email Engagement… What’s all the fuss?

45. Social Media Explosion

46. Mobile / Small-Screen Devices

47. Citizens as customers have the Last Word

48. The customer-led and social revolution has ushered in…

49. … the need for government to better Engage with their citizens…

50. ..and Deliver the Right Message at the Right Time

51. Because Hope is Not a Strategy

53. How to increase website usage/traffic?

54. Take a leaf from Google, be more open and social….

55. Open Government Goals

56. SO, HOW DO WE BECOME OPEN AND SOCIAL?

57. 1998 2006 2010 Digital communication has become more open and social

62. can be creative and

63. HOW A BURRITO CAN TEACH US HOW TO MAKE OPEN SOCIAL ‘SIMPLES!’

64. http://www.youtube.com/watch?v=S-H-p5dA5N4 OPEN SOCIAL DONE RIGHT….

65. Millennials are just as likely as most older generations to use e-mail regularly Millennials are just as likely as most older generations to use e-mail regularly

66. Text messaging is more likely to challenge e-mail than social media will

69. Creating links between social media and e-mail marketing provides more ways for people to share

71. Court your best e-mail customers and encourage them to become fans or followers in social media. Then provide them with the tools to share their knowledge and their passion. Use analytics to segment lists and send targeted communications that inspire commenting and sharing. How to give a broader platform for advocates

72. Shift the control to the customer Use the combination of e-mail and social media to provide multiple ways for customers to interact with your services. Government interactions in social media may be less likely to be perceived as spam. “ The great thing about social media is it’s completely permission based. Consumers can just unfollow or unfan you and they’ll never see you again.” — Kristin Hersant, StrongMail

77. Engaging citizens online by offering information specific to them

78. Integrating Social Media With Email / Wireless Subscriptions Step 1: Offer Social Media Content as Subscription Option through GovDelivery (be sure to link subscription option to RSS feed on Social Media Website)

79. Social Media Integration Overview Step 2: Publish to either Social Media sites or GovDelivery Step 3: RSS feeds created, GovDelivery picks up change and sends email to your subscribers – OR – GovDelivery sends email to subscribers and simultaneously posts to social media sites

80. Social Media Integration Overview Email Generated from Parliament YouTube Channel Email Generated from Parliament Flickr Account

81. Integrate and Cross Promote Channels

82. Headline Statistics (whole site since launch) Total Subscriber Profiles 3,489 (246 SMS) Total Subscription Topics Offered 78 Bulletin sent to unique recipients 23,595 Unique Email Opens 7,640 (32%) Unique Links Clicked per message 4,903 (22%) http://www.dartford.gov.uk/

83. Endless Possibilities for Using Channels Together

84. http://www.youtube.com/watch?v=6B9TmzLBSuw PERSONALISATION IS….

86. http://www.lgeoresearch.com http://www.twitter.com/liz_azyan http://www.facebook.com/LGEOResearch http://lizazyan.posterous.com http://uk.linkedin.com/in/lizazyan [email_address] …… OR JUST GOOGLE ME! THANK YOU FOR COMING! 