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LECET on Social Media


   • LECET activity: 14 months
   • 2011 – 2012: Facebook & Twitter
   • 2012: Google+
LECET on FB
                 One Year Comparison

April 22, 2011 – 59 Fans      April 22, 2012 – 228 Fans




                                  +169 Fans
Facebook Engagement Rate
            Number of people “talking about this” / ”Likes”


                                                                   “Talking About This” is the
                       Facebook’s Front Page
                                                                   number of unique users who
                                                                   have created a “story” about
                                                                   a page in a seven-day
                                                                   period. On Facebook, stories
                                                                   are items that display in News
                                                                   Feed. Users create stories
                                                                   when they:

                                                                           like a page
                                                                           post on the page wall
                                                                           like a post
                                                                           comment on a post
            LECET FB Engagement Rate on 3/16/2012 = 27.8%                  share a post
                       56 / 201 = 0.2786 (27.8%)                           answer a question
                                                                           RSVP to a page’s event
                                                                           mention the page in a post
                                                                           tag the page in a photo
                                                                           check in at a place
                                                                           share a check-in deal
                                                                           like a check-in deal
                                                                           write a recommendation
3/16/2012

                                                            Source: http://www.insidefacebook.com/2012/01/10/people-
                                                            talking-about-this-defined/
Average Engagement Rate is 1%




Source: http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
Facebook Activities
Interacting with LECET Affiliates
Facebook Activities
Interacting with Laborers
Facebook Activities
Interacting with LIUNA Regional Offices
          and District Councils
Interacting with LIUNA’s
      Local Unions
Facebook Activities
Interacting with LIUNA’s Training Funds
Facebook Activities
    Interacting with our Signatory Contractors
LECET follows 53 signatory contractors on FB and/or on Twitter.
Facebook Activities
LECET Facebook Polls
Facebook Activities
Promoting Videos on LIUNA’s Training & Benefits
Facebook Activities
Promoting LIUNA through LECET’s ads
What type of content drives the
     most interaction on FB?
#1:Pictures         #2: Quotations




                   #3:Humor
How Engaging is Your Social
                                 Media Network?
                                                                     • FB is the most engaging site on
                                                                       the planet.
                                                                     • A recent FB poll conducted by a
                                                                       construction marketing
                                                                       association, shows that Twitter is
                                                                       the best social media vehicle
                                                                       for construction.




Source: WSJ- 2/28/2012 http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html
LECET on Twitter
                    One Year Comparison
April 22, 2011 – 67 Followers   April 22, 2012 – 303 Followers




                                            +236 Followers
Twitter Activities
Interacting with Audience


         • Review Interactions




         • Thank followers for
           retweeting/following/mentioning
Twitter Activities
Expanding Our Social Network

           • Review Twitter’s suggestions on
             who to follow and follow anyone
             of interest to LECET.




           • Review activities tab to see who
             followed whom and follow anyone
             of interest.
Twitter Activities
Following Industry News

            • Search # topics of interest
            • Save searches
            • Review saved searches on topics
              of interest.
            • Retweet newsworthy items
            • Post to FB and
            • Post to BNS if applicable
Twitter Activities
 Following Lists

   • Create lists to categorize followers and
     people/companies of interest
   • Review tweets in lists
   • Retweet any items of interest
   • Post to FB
   • Post to BNS if applicable
Contractors on Twitter
LECET follows 53 signatory contractors on Twitter.

                                                     Following us back:
Klout is a social scoring service
that measures online influence

             • Online influence is the ability to
               drive action

             • The more engaging our audience
               is, the more action they will
               drive, and the more influential we
               will be online.
LECET on Klout




LECET influences 177 people
Services Measuring
                                  Online Influence
     Services Offering Data to
    Power Your Influence Plans

•     Appinions
•     eCairn
•     Empire Avenue
•     Klout
•     Kred
•     mPACT
•     PeerIndex
•     PROskore
•     Radian6
•     Traackr
•     TweetLevel
•     TweetReach
•     Twitalyzer
•     TwitterGrade
Klout Scores on Twitter

                  If you use Firefox or
                  Chrome, you can install
                  the Klout add-on which
                  will display on Twitter
                  everyone’s social score
                  according to Klout.
2,000 companies have now bought data from Klout to use for
assessing online influence for hiring and for finding people who are
         influential in their industry and area of interest.
Tools to Maximize Efficiency
Social Media Management Tools Maximize Efficiency
     •   Buffer - http://bufferapp.com/
     •   ifttt – http://ifttt.com
     •   Hootsuite - http://hootsuite.com/
     •   Timely - http://www.timely.is
Using blogging & Pinterest to bring
          the audience to your website

Blogging




Pinterest
It’s better to have a small and engaged audience than
       a large network that doesn't act upon your content.




“Anyone can start a community, but it takes real talent and commitment to
get people to show up and keep coming back.”

                                                           Andy Sernovitz
                                 How to start building your fan community

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Strategies for Maximizing the Effectiveness of Social Media

  • 1.
  • 2. LECET on Social Media • LECET activity: 14 months • 2011 – 2012: Facebook & Twitter • 2012: Google+
  • 3. LECET on FB One Year Comparison April 22, 2011 – 59 Fans April 22, 2012 – 228 Fans +169 Fans
  • 4. Facebook Engagement Rate Number of people “talking about this” / ”Likes” “Talking About This” is the Facebook’s Front Page number of unique users who have created a “story” about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:  like a page  post on the page wall  like a post  comment on a post LECET FB Engagement Rate on 3/16/2012 = 27.8%  share a post 56 / 201 = 0.2786 (27.8%)  answer a question  RSVP to a page’s event  mention the page in a post  tag the page in a photo  check in at a place  share a check-in deal  like a check-in deal  write a recommendation 3/16/2012 Source: http://www.insidefacebook.com/2012/01/10/people- talking-about-this-defined/
  • 5. Average Engagement Rate is 1% Source: http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/
  • 8. Facebook Activities Interacting with LIUNA Regional Offices and District Councils
  • 10. Facebook Activities Interacting with LIUNA’s Training Funds
  • 11. Facebook Activities Interacting with our Signatory Contractors LECET follows 53 signatory contractors on FB and/or on Twitter.
  • 13. Facebook Activities Promoting Videos on LIUNA’s Training & Benefits
  • 14. Facebook Activities Promoting LIUNA through LECET’s ads
  • 15. What type of content drives the most interaction on FB? #1:Pictures #2: Quotations #3:Humor
  • 16. How Engaging is Your Social Media Network? • FB is the most engaging site on the planet. • A recent FB poll conducted by a construction marketing association, shows that Twitter is the best social media vehicle for construction. Source: WSJ- 2/28/2012 http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html
  • 17. LECET on Twitter One Year Comparison April 22, 2011 – 67 Followers April 22, 2012 – 303 Followers +236 Followers
  • 18. Twitter Activities Interacting with Audience • Review Interactions • Thank followers for retweeting/following/mentioning
  • 19. Twitter Activities Expanding Our Social Network • Review Twitter’s suggestions on who to follow and follow anyone of interest to LECET. • Review activities tab to see who followed whom and follow anyone of interest.
  • 20. Twitter Activities Following Industry News • Search # topics of interest • Save searches • Review saved searches on topics of interest. • Retweet newsworthy items • Post to FB and • Post to BNS if applicable
  • 21. Twitter Activities Following Lists • Create lists to categorize followers and people/companies of interest • Review tweets in lists • Retweet any items of interest • Post to FB • Post to BNS if applicable
  • 22. Contractors on Twitter LECET follows 53 signatory contractors on Twitter. Following us back:
  • 23. Klout is a social scoring service that measures online influence • Online influence is the ability to drive action • The more engaging our audience is, the more action they will drive, and the more influential we will be online.
  • 24. LECET on Klout LECET influences 177 people
  • 25. Services Measuring Online Influence Services Offering Data to Power Your Influence Plans • Appinions • eCairn • Empire Avenue • Klout • Kred • mPACT • PeerIndex • PROskore • Radian6 • Traackr • TweetLevel • TweetReach • Twitalyzer • TwitterGrade
  • 26. Klout Scores on Twitter If you use Firefox or Chrome, you can install the Klout add-on which will display on Twitter everyone’s social score according to Klout.
  • 27. 2,000 companies have now bought data from Klout to use for assessing online influence for hiring and for finding people who are influential in their industry and area of interest.
  • 28. Tools to Maximize Efficiency Social Media Management Tools Maximize Efficiency • Buffer - http://bufferapp.com/ • ifttt – http://ifttt.com • Hootsuite - http://hootsuite.com/ • Timely - http://www.timely.is
  • 29. Using blogging & Pinterest to bring the audience to your website Blogging Pinterest
  • 30. It’s better to have a small and engaged audience than a large network that doesn't act upon your content. “Anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.” Andy Sernovitz How to start building your fan community