Presentation by the Liberty County Chamber/CVB about the best practices and strategies for the evolving world of social media.

1. Social/Digital
Media
Digital, Content Strategies and more!
Liberty County Chamber/CVB

2. Today
• Facebook
• Instagram
• Twitter/Periscope
• But if you thought you were coming for a beginners class
you might need to leave now.
• And if you’re easily offended, same goes. 

3. Are we perfect??
• HECK NO. Have we done the following:
o Increased Chamber FB fan base by 1,500 in less than a year
o Increased CVB FB fan base by 582 since January
o Increased Twitter following by 89
o Increased Instagram following by 328 since January
• What is our strategy in using social media and why do
we have one? And what should yours be?
o We want to create a relationship with people that will allow them to see us as the
resource for accurate and timely information about our community.
o We want to push as many people as possible to our website because then we
can begin converting them into paying customers (i.e. Chamber members or
visitors).

4. Marketing vs Advertising
• What is the difference between the two?
o Current statistics suggest that a majority of the people searching the web on their
phones are looking for something local. According to a study 50% of people go to
the store or business they searched for within a day of that search. Additionally,
60% of people have made use of the information they found on local online ads
and on a business's website.
• Realize that social media is about conversions &
conversations. You’re working to build a relationship.

5. Content Marketing
• REMEMBER the 80/20 content rule!
• Tell me a story, don’t sell me a product. What is that
doomaflatchy and how do you use it? SHOW ME
• This strategy revolves around giving a prospective
customer information about your product or service, as
well as information in general. Everyone is trying to sell,
but those that can inform are more likely to get sales.
People will attribute a certain level of expertise to a
company, and this instills confidence in the consumer.
• What pages do you like? Adopt that strategy.

6. Importance of Reviews
• What is the #1 form of marketing, even in 2017 and how
do reviews help you ?
• How do you get reviews:
o Ask for the review. Do you ask for reviews? You can ask for a review via your
website, email, telephone or even use a more traditional approach by sending
them a postcard or comment card asking them for a review. I'm amazed at how
many companies don't even ask customers for a review or endorsement.
o Educate them on how to leave a review. You'd be amazed at how many
customers don't realize how important reviews are for businesses today. Create
a one-sheet or how to tutorial that educates them on how to leave feedback and
where it can be posted.
o Personal touch. Don't automate the process if it's not necessary, why not send
a personal email asking for a review. Many customers today miss that personal
touch, especially when it comes to doing business online.

7. Importance of Reviews
• How do you get reviews:
o Create a review station. Do you have a brick and mortar location? Why not set
up a review station that contains a laptop where people can submit their review
when they visit?
o Quick Reminder. Add a review instruction sheet in your orders. What better time
to get feedback than when you have surpassed expectations by getting an order
to a customer sooner than they expected?
o Offer an incentive. Use this as the last resort, most customers will leave a
review without an incentive, but sometimes an incentive can motivate them to act
quickly and get that review posted.
o Respond to reviews. When you get a negative review, respond in public, solve
the problem. This shows that you are listening and engaged which will often
encourage more feedback. When you get a positive review be sure to say thank
you.
o Email signature. How many emails do you send out a day? How many emails
does your company send out a day? Include a review link in your standard email
signature, you'll be surprised at how many will use it.

8. Tips/Tricks
• Stop sharing EVERYTHING, make posts your own
• In doing this use original links and/or trackable links,
don’t give your traffic away!
• Use an editorial calendar
• Don’t have platforms that you don’t use/post on. Just get
rid of them
• Don’t think you can ever take one class and be done
learning about social media. It changes all the time!

9. Facebook
• Don’t
o Post too frequently
o Ignore comments & questions
o Write a novel as your post. That’s boring, this isn’t the newspaper or a magazine.
Be brief, have picture(s). And size things correctly.
o Continue to share every event you run across on Facebook on your page.
o Have an About section that is not filled out correctly & accurately
o Like your own posts as yourself
o Not create albums & just post a zillion pics in your feed!

10. Facebook
• Do
o Learn how to create an event
o Promote posts (meaning spend money)
o If you create an event, invite people
o Change COVER photos more than once every two years.
o Be visual
o Be diverse
o Invite people to like your page & have your co-workers/staff do the same
o Learn how to “invite” those who like your posts to follow your page
o Make sure you’re liking other posts as your business page
o Learn how to tag a photo and a post, posts without tags are like swimmers
without life vests!
o Learn how to add events to your page without sharing 900 things
o Verify your page

11. K&M Xtreme Clean
• Verify page
• Reviews
• Build fan base
• Tell your story
• Learn to tag

12. Holtzman Real Estate Services
• Don’t just post your own content
• You can make other people’s content your own
• Use trackable links to see if any of this is actually
working (consider a photo album)
• Learn how to add events
• Think about a different profile pic
• Page isn’t verified
• Tag people
• You have no reviews

13. Diversity Health Center
• There are 2 pages? you need to claim the other one
• Profile pic & cover photo are the same 
• Your page tells me nothing about you
• You have only a handful of reviews
• Posts are vague and not personal-who are you?
• Page isn’t verified
• Need more fans
• Health Center Week event says nothing
• Same post two days in a row done 2 different ways?

14. Dagmar Madden
• Get a fan page
• Cover photo
• Verify page
• Too long between posts
• When you have a fan page don’t post every time you eat
at LongHorns unless you show us a picture of you eating
• Make content your own
• Use trackable links

15. United Way
• Page isn’t verified
• You need more reviews
• Profile pic is the same at it was in Nov & has old employees in
it and no one was tagged
• Cover photo no tags or description
• Don’t share every event, learn how to add them
• Posts are too frequent (think about an editorial calendar)
• Tag photos
• Make Coastal Empire content your own
• Who are you?
• Who is your board?

16. Coastal Solar
• Verify your page
• Need more reviews
• Albums for photos
• Learn how to share events without posting
• Everything doesn’t have to be and shouldn’t just be
about you or about solar
• Use trackable links to gauge success
• You have good likes & shares, they are all
employee/affiliated
• Rethink the profile pic & cover photo
• Learn how to tag

17. Cooktown Productionz
• Verify page
• Need fans
• Need reviews
• What are you doing in Nashville? I don’t understand
• So you did the jingle for Milan AIRE? Explain that! Be
your own storyteller!
• Don’t post on your personal page and share to business
page.
• Learn to tag

18. Instagram
• Don’t
o Post pics of yourself every day
o Post pics of you working every day
o Show us everything on your story
o Take and post crappy pictures
o Not have a “look” on IG, everything should have the same feel
o Forget you can pay to boost
o Not be consistent
o Not tell people who is currently “curating” the page

19. Instagram
• Do
o Post consistently, that doesn’t mean several times a day
o Include a link in your bio to your website (trackable link-Google URL Shortener)
o Tag the location of your photo
o Realize IG is a platform that wants artistic shots
o They prefer no filters
o The most popular filter if you use one is Mayfair
o Learn how to tag
o Learn how to do your “story”
o Realize people like motivational quotes
o People like: animals, flowers, nature, sun, water, sky, children
o Use # (that’s not the pound sign!)
o Follow users in your niche & comment on their posts

20. Twitter
• Don’t
o Keep your account if you don’t tweet
o Keep your account if you don’t like & share
o Not switch out your cover photo
o Not tell people who is curating currently

21. Twitter
• Do:
o Schedule tweets (ain’t nobody got time for that)
o Look a relevant & trending #
o Use #
o Use trackable links back to your website
o Make sure your profile is complete
o Realize you can do up to 4 pics now, do them!
o Realize the life a tweet is insanely short, tweet that info often

22. Fun & Useful Apps
• 140it.com
• Google URL shortener
• Photofy
• Letstag
• Instafollow
• Hootesuite
• Latergrame.me
• VSCO
• Desygner